PROSPECTS AND OPPORTUNITIES
Youthful population and rise in private education should support sales of writing instruments
India's writing instruments market is expected to see moderate but steady growth in value terms (at constant 2024 prices) during the forecast period, led by a supportive macroeconomic landscape. Per capita disposable income in India is one of the fastest growing in the world, which should enable parents to increase their expenditure on education for their children, thereby directly contributing to sales of writing instruments.
Low-priced pens will remain volume drivers with strategic innovation expected at the base tier
Low-priced pens (including those sold for below INR15) are likely to remain the backbone of sales of writing instruments in India, with these being particularly popular in rural India, and tier 2 and tier 3 cities, as well as among student groups. From the point of view of these consumers, low cost is the priority, and these pens are used as necessary everyday tools for learning and other regular usages, such as signing and filling out forms and documents.
Sustainability concerns could present challenges and opportunities for manufacturers of writing instruments
Sustainability is still a relatively niche area of influence within India's writing instruments market, with price and convenience the most important factors influencing purchasing decisions. Among professionals, however, awareness of the environmental cost of single-use pens and plastic-laden packaging is already increasing.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in India?
- Which are the leading brands in Writing Instruments in India?
- How significant is tourism in determining sales and demand for Writing Instruments in India?
- How are COVID-19 and global recession impacting demand for Writing Instruments in India?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in India - Category analysis
KEY DATA FINDINGS
Sales of pens and pencils benefit from India’s youthful population
An increasingly digital world presents an existential threat to the category
Players focusing on diversification to sustain growth
Youthful population and rise in private education should support sales of writing instruments
Low-priced pens will remain volume drivers with strategic innovation expected at the base tier
Sustainability concerns could present challenges and opportunities for manufacturers of writing instruments
Personal Accessories in India - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Writing Instruments research and analysis database.
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