PROSPECTS AND OPPORTUNITIES
Digitalisation poses a serious threat to traditional writing instruments
A major challenge for the market for traditional writing instruments in Singapore is the increasing shift towards digital technology. While handwriting has cognitive benefits, digital notes offer better organisation, leading many consumers to explore options like digital notebooks, smart pens, and devices that combine tablets with styluses, such as the Apple iPad and Apple Pencil.
E-commerce will continue to expand, although online retail will remain the biggest contributor
Despite the growing popularity of e-commerce in Singapore, the low average unit prices of writing instruments present a significant challenge to online retailers offering free delivery options. This limitation hinders the potential for stronger growth in online sales, prompting category players and retailers to seek solutions to enhance this channel's performance.
Expected movement towards greater inclusivity
The availability of educational content on platforms like YouTube and TikTok has made it easier than ever for individuals to learn new crafts. As a result, colouring instruments are becoming increasingly popular among children, students, and artists, fuelled by online tips and techniques for using various colouring products.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Singapore?
- Which are the leading brands in Writing Instruments in Singapore?
- How significant is tourism in determining sales and demand for Writing Instruments in Singapore?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Singapore?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Singapore - Category analysis
KEY DATA FINDINGS
Market for writing instruments sees positive growth in 2024
Trend towards personalisation
Sustainability is a key priority
Digitalisation poses a serious threat to traditional writing instruments
E-commerce will continue to expand, although online retail will remain the biggest contributor
Expected movement towards greater inclusivity
Personal Accessories in Singapore - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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