PROSPECTS AND OPPORTUNITIES
Product development is expected to focus on practical, creative and eye-catching goods
Across the forecast period, retail sales are set to grow at a current value CAGR of 0.4%, while retail volume will continue to decline.
Sustainability is expected to be a rising trend as some consumers prioritise eco-conscious products
Across the forecast period, consumers in Taiwan are expected to increasingly embrace sustainability in writing instruments, with a growing demand for products made from eco-friendly and sustainable materials. Writing instruments crafted from recycled plastics, grains, and other renewable resources are gaining traction, as these materials reduce environmental impact while offering non-toxic appeal.
Omnichannel strategies become key as players are set to invest in their online presence
Stationary companies in Taiwan have traditionally relied on distributors such as chain and independent stationery stores, as well as variety stores, for their sales channels. However, this model has started to face challenges in accurately capturing consumer profiles, posing a risk to long-term growth in the writing instrument sector.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Taiwan?
- Which are the leading brands in Writing Instruments in Taiwan?
- How significant is tourism in determining sales and demand for Writing Instruments in Taiwan?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Taiwan?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Taiwan - Category analysis
KEY DATA FINDINGS
Brands respond to digitisation by launching limited-edition designs and creative products
Online influencers increasingly impact the competitive landscape in writing instruments
Product developments focus on convenient, multifunctional solutions to drive sales
Product development is expected to focus on practical, creative and eye-catching goods
Sustainability is expected to be a rising trend as some consumers prioritise eco-conscious products
Omnichannel strategies become key as players are set to invest in their online presence
Personal Accessories in Taiwan - Industry Overview
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2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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