PROSPECTS AND OPPORTUNITIES
Government support and educational investment is expected to boost sales
Across the forecast period, retail sales of writing instruments are set to increase at a current value CAGR of 4% (2024 constant value CAGR of 1%) to reach PLN812 million. Future growth in the writing instruments market is expected to be bolstered by Poland's increasing government support for families, including programs like the 800+ initiative.
Local retailers will gain ground through rising awareness and competitive price points
Despite the rise of private label products, the Polish writing instruments market is expected to remain fragmented over the forecast period, with numerous small local players catering to niche customer bases. Local retailers will benefit from proximity and competitive pricing, which will support their continued presence despite growing consolidation pressures.
E-commerce is anticipated to see ongoing growth despite the strong position of non-grocery retailers
Office supply stores provide a comprehensive range of stationery items, making them a convenient one-stop solution for consumers, especially parents shopping for back-to-school supplies. As a result, non-grocery retailers, specifically stationers and office supply stores, are expected to continue leading the distribution channel for writing instruments over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Poland?
- Which are the leading brands in Writing Instruments in Poland?
- How significant is tourism in determining sales and demand for Writing Instruments in Poland?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Poland?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Poland - Category analysis
KEY DATA FINDINGS
Positive growth in 2024, however, the shift towards digitalisation challenges sales
Smaller players and private label grow as consumers increasingly demand affordability
Sustainability and customisation drives the rise of premium writing instruments
Government support and educational investment is expected to boost sales
Local retailers will gain ground through rising awareness and competitive price points
E-commerce is anticipated to see ongoing growth despite the strong position of non-grocery retailers
Personal Accessories in Poland - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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