PROSPECTS AND OPPORTUNITIES
Struggle to achieve volume growth as education set to increasingly go digital
Writing instruments has become a category in which retail volume growth is unlikely in South Korea, with slight declines anticipated for the category throughout the forecast period, despite the expectation of ongoing value growth. While this is a common trend across many countries, it is particularly pronounced in South Korea, where digital note-taking is far more widespread.
Other non-grocery retailers expected to maintain its dominance
In the forecast period, other non-grocery retailers is expected to continue to dominate sales of writing instruments. The transition of sales of writing instruments from offline to online distribution has been much slower than in other categories and industries, with retail e-commerce only expected to account for a 17% share in 2024, although this has been gradually rising.
Stationery-specialised stores likely to look for other avenues for growth
However, the rising popularity of Daiso is putting dedicated stationery retailers under pressure, and this is likely to continue, as Daiso is building an increasingly dense store network. Under moderation by the Korea Commission for Corporate Partnership, Daiso and the local stationery retailing cooperative are discussing win-win solutions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in South Korea?
- Which are the leading brands in Writing Instruments in South Korea?
- How significant is tourism in determining sales and demand for Writing Instruments in South Korea?
- How are COVID-19 and global recession impacting demand for Writing Instruments in South Korea?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in South Korea - Category analysis
KEY DATA FINDINGS
Volume growth becoming hard to achieve as electronic devices replace writing instruments, which are increasingly seen as accessories
The TMON-WeMakePrice crisis is another factor impacting players
Monami offers Korean designs to attract consumers
Struggle to achieve volume growth as education set to increasingly go digital
Other non-grocery retailers expected to maintain its dominance
Stationery-specialised stores likely to look for other avenues for growth
Personal Accessories in South Korea - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
-
- Graphite Pencils
- Mechanical Pencils
-
- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
-
- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!