PROSPECTS AND OPPORTUNITIES
Further fragmentation possible for writing instruments in Thailand
Writing instruments market is expected to become increasingly fragmented over the forecast period. This fragmentation will be driven by intense competition, stemming from the diverse range of products available in terms of brands, designs and quality levels.
Premiumisation and new product developments will support positive performance
Despite challenges such as Thailand’s economic conditions, inflation, limited purchasing power and low birth rates, the launch of new products is expected to support the performance of writing instruments. Writing instruments is also anticipated to see advancements in pen technology, offering features such as smoother writing experiences, waterproof ink that dries quickly to prevent smudging, ergonomic designs and special editions tailored for left-handed writers.
Expanding e-commerce will boost overall category growth
Retail e-commerce will keep on expanding during the forecast period, supporting overall growth for writing instruments in Thailand. The broad brand and product range, competitive prices, special deals and promotions, and improving delivery services available online mean that many consumers prefer to shop through e-commerce rather than through store-based outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Thailand?
- Which are the leading brands in Writing Instruments in Thailand?
- How significant is tourism in determining sales and demand for Writing Instruments in Thailand?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Thailand?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Thailand - Category analysis
KEY DATA FINDINGS
Mixed trends are witnessed seen in writing instruments in 2024
Aggressive and price-driven promotions help sustain sales, along with increased focus on store-based retail
Premium products remain niche in face of accelerated digitalisation
Further fragmentation possible for writing instruments in Thailand
Premiumisation and new product developments will support positive performance
Expanding e-commerce will boost overall category growth
Personal Accessories in Thailand - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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