PROSPECTS AND OPPORTUNITIES
Cost-saving strategies: Walmart’s Pen+Gear
Writing instruments is expected to see stable, solid retail current value growth rates in Mexico throughout the forecast period. One factor driving growth is expected to be the wide range of price points, including at the lower end of the market.
Faber-Castell: Connecting with consumers through a colourful campaign
Marketing and loyalty campaigns remain a key strategy for brands to connect with consumers, particularly in categories such as writing instruments, in which more colourful options resonate better with potential buyers. An example of this is Faber-Castell, a brand with a long presence in the country, which launched the campaign “Creativity in Your Hands”.
Montblanc’s tribute to Jane Austen in limited edition pens
Another trend that is expected to continue strengthening over time in writing instruments in Mexico is the momentum brought about by licenses, collaborations, and limited editions, driven by demand for their exclusivity. While this strategy is still relatively uncommon in the category, it has been steadily growing from a low base, and this is anticipated to persist, particularly in the more premium segment, which is not showing much sign of dynamism.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Mexico?
- Which are the leading brands in Writing Instruments in Mexico?
- How significant is tourism in determining sales and demand for Writing Instruments in Mexico?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Mexico?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Mexico - Category analysis
KEY DATA FINDINGS
Stable growth for pens and graphite pencils, but non-essential categories lose momentum
Newell Brands consolidates its business lines to boost growth in Latin America
Société Bic expands in Mexico with a new manufacturing plant in Coahuila
Cost-saving strategies: Walmart’s Pen+Gear
Faber-Castell: Connecting with consumers through a colourful campaign
Montblanc’s tribute to Jane Austen in limited edition pens
Personal Accessories in Mexico - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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