PROSPECTS AND OPPORTUNITIES
Demand for mechnical pencils is set to decline as refills extend the lifespan of the product
A steady interest in writing instruments is expected to drive sales throughout the forecast period, with both retail volume sales and value sales projected to show a positive performance. Pens will remain the dominant category, continuing to capture a significant share of the overall market value in writing instruments.
Retail e-commerce is expected to gain ground as consumers prioritise convenience
The retail e-commerce channel is set to record the most dynamic growth over the forecast period. Swiss consumers increasingly favour the convenience of online shopping, where they can access a broader selection of products compared to traditional brick-and-mortar stores.
Sustainability, social media and digitisation are set to influence the writing instruments category
The writing instruments market in Switzerland is expected to be influenced by several key factors over the forecast period. Firstly, the ongoing trend of digitisation is likely to have a negative impact on the volume sales of writing instruments.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Switzerland?
- Which are the leading brands in Writing Instruments in Switzerland?
- How significant is tourism in determining sales and demand for Writing Instruments in Switzerland?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Switzerland?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Switzerland - Category analysis
KEY DATA FINDINGS
Positive retail value growth driven by mechanical pencils, markers and highlighters
Pens remain popular in Switzerland, as ballpoint and rollerball pens lead sales
Montblanc International retains the lead, launching new ranges during 2024
Demand for mechnical pencils is set to decline as refills extend the lifespan of the product
Retail e-commerce is expected to gain ground as consumers prioritise convenience
Sustainability, social media and digitisation are set to influence the writing instruments category
Personal Accessories in Switzerland - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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