PROSPECTS AND OPPORTUNITIES
Brands focus on consumption occasions outside of back-to-school, aiming to drive sales all year round
To de-seasonalise sales, many brands in the writing instruments market will focus on creating different consumption occasions. This will include special gift-ready presentations that can be used for children's birthdays.
Promotions in hypermarkets and supermarkets are expected to support ongoing sales
Across the forecast period, large hypermarkets and supermarkets will continue to play an increasingly important role in the writing instruments category, largely due to their extensive promotions during the back-to-school season. These retailers will attract consumers by providing the option to pay in interest-free instalments, making writing instruments more affordable, especially in a challenging economic climate.
Roller ball pens will increasingly challenge sales of fountain pens across the forecast period
Fountain pens are increasingly being relegated to the gift category, as children are using them less, favouring rollerball pens instead. Rollerballs are simpler to use, cleaner, and more practical, often featuring built-in erasers and eliminating the need for ink cartridges, unlike fountain pens.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Argentina?
- Which are the leading brands in Writing Instruments in Argentina?
- How significant is tourism in determining sales and demand for Writing Instruments in Argentina?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Argentina?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Argentina - Category analysis
KEY DATA FINDINGS
Sales of writing instruments are concentrated during the back-to-school season
Colouring, markers and highlighters offer a wider array of various price points
Economy brands pique the interest of consumers in a challenging economic situation
Brands focus on consumption occasions outside of back-to-school, aiming to drive sales all year round
Promotions in hypermarkets and supermarkets are expected to support ongoing sales
Roller ball pens will increasingly challenge sales of fountain pens across the forecast period
Personal Accessories in Argentina - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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