PROSPECTS AND OPPORTUNITIES
Inbound tourism will help support demand in a category seeing volume decline
As companies look towards international expansion, enhancing recognition amongst inbound tourists has become a priority. According to Euromonitor’s Travel data, the number of inbound arrivals to Japan saw a significant decline in 2020 and 2021 due to the COVID-19 pandemic.
Targeting super niche segments
In a category which is seeing a volume contraction, which is set to continue, there is a noticeable rise in the popularity of products that emphasise functionality tailored for specific uses. For example, Tombow Pencil launched the MONO work mechanical pencil in September 2024, designed specifically for writing on answer sheets quickly and distinctly during exams.
Public and private sectors unite for resource recovery
In Japan, collaborative efforts between local governments and private companies are emerging as effective strategies for resource collection. For instance, beginning in December 2023, the city of Hakodate partnered with Pilot Corporation to implement collection boxes for used plastic writing instruments, such as pens, in public facilities.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Japan?
- Which are the leading brands in Writing Instruments in Japan?
- How significant is tourism in determining sales and demand for Writing Instruments in Japan?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Japan?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Japan - Category analysis
KEY DATA FINDINGS
New product launches support value growth despite maturity
Mitsubishi Pencil Co Ltd continues to lead
Customer engagement/loyalty key to engage with and retain consumers
Inbound tourism will help support demand in a category seeing volume decline
Targeting super niche segments
Public and private sectors unite for resource recovery
Personal Accessories in Japan - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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