PROSPECTS AND OPPORTUNITIES
Retail volume sales are expected to stagnate while value sales will benefit from price rises and premium goods
Over the forecast period, writing instruments are expected to display a retail sales rise at a current value CAGR of 3% (2024 constant value CAGR of 1%). However, retail volume sales are set to stagnate.
Creativity, hobbies and art will remain key drivers of growth for writing instruments
Over the forecast period, both consumer and lifestyle changes are likely to continue impacting the demand for writing instruments, particularly as digital tools become more integrated into daily life. With more education, work, and communication being conducted digitally, there will be an ongoing and clear shift towards digital options for tasks traditionally done with pen and paper, such as note-taking and school assignments.
Retail e-commerce is expected to gain share while grocery retailers remains the preferred choice
The dominance of grocery retailers in the retail landscape has resulted in writing instruments having a lower share of retail e-commerce sales than other personal accessories categories. However, the segment is poised for stronger growth across the forecast period, although it is from this lower base.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Sweden?
- Which are the leading brands in Writing Instruments in Sweden?
- How significant is tourism in determining sales and demand for Writing Instruments in Sweden?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Sweden?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Sweden - Category analysis
KEY DATA FINDINGS
Positive retail value and volume growth despite the rising challenge of digitisation
Consumers focus on established brands that offer quality and durability
Innovation focuses on functionality, sustainability and social media trends
Retail volume sales are expected to stagnate while value sales will benefit from price rises and premium goods
Creativity, hobbies and art will remain key drivers of growth for writing instruments
Retail e-commerce is expected to gain share while grocery retailers remains the preferred choice
Personal Accessories in Sweden - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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