PROSPECTS AND OPPORTUNITIES
Demographic challenges, including low birth rates, are expected to challenge sales of writing instruments
Writing instruments are expected to be negatively affected by demographic trends more than other personal accessories over the forecast period. Schoolchildren and students primarily drive the category, and the significant number of children leaving the country has already had a detrimental impact.
Consumers are set to prioritise basic writing instruments, as affordability remains key
Across the early forecast period, Ukrainians will continue prioritising basic writing instruments, including ballpoint pens and graphite pencils, which will dominate the market. However, due to previous economising, mechanical pencils and pen inkwells/refills will recover more quickly, albeit from a low sales base.
Luxury writing instruments are expected to remain niche, as expensive brands are viewed unessential
The share of other brands is expected to decrease over the forecast period as domestic companies become more established in the market. Expensive, unaffordable brands will be pushed out, with locally produced writing instruments appealing to parents of schoolchildren due to their competitive pricing and essential functionality.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Ukraine?
- Which are the leading brands in Writing Instruments in Ukraine?
- How significant is tourism in determining sales and demand for Writing Instruments in Ukraine?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Ukraine?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Ukraine - Category analysis
KEY DATA FINDINGS
Price sensitivity and downtrading impact sales of writing instruments in 2024
Unessential products, such as mechanical pencils, record a decline as consumers focus on necessities
Distributors source writing instruments from local manufacturers, boosting sales
Demographic challenges, including low birth rates, are expected to challenge sales of writing instruments
Consumers are set to prioritise basic writing instruments, as affordability remains key
Luxury writing instruments are expected to remain niche, as expensive brands are viewed unessential
Personal Accessories in Ukraine - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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