Retail in Mexico

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Mexico report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Mexico?
  • Which are the leading retailers in Retail in Mexico?
  • How are products distributed in Retail in Mexico?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Mexico?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in Mexico

Coppel’S Digital Expansion Narrows the Gap with Online Specialists

Key Data Insights

Chart 1 Key Industry Trends for Retail
Coppel’S Digital Expansion Narrows the Gap with Online Specialists
Oxxo and Didi Accelerate the Shift toward Hyperconvenience
Chart 2 Oxxo And Didi Team up to Provide Hyperconvenience
Informal Channels Remain Resilient Amid Shifting Consumer Priorities
Chart 3 Value Sales 2020-2030
Success of Retail E-Commerce Accelerates Digital Transformation as Discounters Retain Price Advantage
Chart 4 Analyst Insight for Retail
Major Players Harness Ai and Retail Media to Drive Efficiency and Engagement
Department Stores and Large Chains Advance Seamless Omnichannel Experiences
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Coppel Moves up the Rankings as Tiendas 3B Reshapes Preferences
Innovative Concepts Arrive in 2025
Chart 7 Inditex Launches For & From Store in Mexico Promoting Inclusion
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Summary 1 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas Season
Back to School
Hot Sale
Buen Fin
Chart 10 Economic Context for Retail
Chart 11 Real GDP Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Retail
Chart 14 Population 2020-2030

Convenience Retailers in Mexico

Key Data Insights

Circle K and Oxxo Boost Resilience with Network Expansion and New Service Models
Chart 15 Key Industry Trends for Convenience Retailers
Circle K and Oxxo Boost Resilience with Network Expansion and New Service Models
Oxxo Drives Experiential Transformation with Locally Inspired Stores
Chart 16 Reimagining Stores through Local Identity
Oxxo and Didi Partnership Redefines Speed and Access for Urban Shoppers
Chart 17 Hyperconvenience Reshapes Competitive Dynamics
Chart 18 Value Sales 2020-2030
Chart 19 Value Sales by Category 2025
Oxxo Adopts Ai and Cashierless Formats to Drive Frictionless Expansion
7-Eleven and Oxxo Extend Reach with In-Store Financial Services
Oxxo and Circle K Diversify Food and Service Offerings to Capture Daily Missions
Chart 20 Forecast Value Sales 2020-2030
Chart 21 Forecast Value Sales by Category 2025-2030
Chart 22 Analyst Insight for Convenience Retailers
Oxxo Leverages Digital Integration and Expansion to Widen Its Lead
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Chart 25 Economic Context for Convenience Retailers
Chart 26 Real GDP Growth 2020-2030
Chart 27 Inflation 2020-2030
Chart 28 Consumer Context for Convenience Retailers
Chart 29 Population 2020-2030
Chart 30 Population by Generation 2025

Supermarkets in Mexico

Key Data Insights

Broad Assortments and Perception of Quality Drive Growth
Chart 31 Key Industry Trends for Supermarkets
Chart 32 Analyst Insight for Supermarkets
Broad Assortments and Perception of Quality Drive Growth
Wal-Mart’S Digital Fulfilment and Supercito’S Expansion Reshape Convenience
Chart 33 Convenience Driven Lifestyles Fuel Expansion of Supermarket Formats in Mexico
Chart 34 Value Sales 2020-2030
Wal-Mart Expands Digital Financial Services to Boost Loyalty
La Comer Invests in Renewable Energy to Reduce Emissions
Chart 35 Forecast Value Sales 2020-2030
La Comer Grows Share as Soriana Loses Ground to Rivals
Chedraui’S Supercito Expansion Challenges Entrenched Loyalties and Drives Growth
Chart 36 Supercito Expands Rapidly to Compete with Discounters
Chart 37 Company Shares 2025
Chart 38 Brand Shares 2025
Chart 39 Economic Context for Supermarkets
Chart 40 Real GDP Growth 2020-2030
Chart 41 Inflation 2020-2030
Chart 42 Consumer Context for Supermarkets
Chart 43 Population 2020-2030
Chart 44 Population by Generation 2025

Hypermarkets in Mexico

Key Data Insights

Growth Despite Macroeconomic Challenges
Chart 45 Key Industry Trends for Hypermarkets
Growth Despite Macroeconomic Challenges
Omnichannel Upgrades and In-Store Experience Drive Loyalty
Wal-Mart’S Expansion Sparks Competition and Raises Service Standards
Chart 46 Wal-Mart’S Major Expansion Boosts Hypermarket Competition in Mexico
Chart 47 Value Sales 2020-2030
Wal-Mart and Heb Enhance Omnichannel Loyalty with Real-Time Data
Chart 48 Omnichannel Innovation Reshapes Hypermarket Convenience in Mexico
Ai and Automation Address Labour Regulation and Service Demands
Private Label Expansion Builds Trust and Supports Price Positioning
Chart 49 Forecast Value Sales 2020-2030
Chart 50 Analyst Insight for Hypermarkets
Wal-Mart De México Expands Omnichannel Investment
Chart 51 Company Shares 2025
Chart 52 Brand Shares 2025
Chart 53 Economic Context for Hypermarkets
Chart 54 Real GDP Growth 2020-2030
Chart 55 Inflation 2020-2030
Chart 56 Consumer Context for Hypermarkets
Chart 57 Population 2020-2030
Chart 58 Population by Generation 2025

Discounters in Mexico

Key Data Insights

Tiendas 3B and Bodega Aurrera Drive Value as Households Seek Savings
Chart 59 Key Industry Trends for Discounters
Tiendas 3B and Bodega Aurrera Drive Value as Households Seek Savings
Wal-Mart De México and Dollar General Accelerate Store Rollouts to Modernise Local Shopping
Chart 60 International Retailers Strengthen Their Foothold
Bara and Mi Tienda Del Ahorro Attract Shoppers with Value-Led Private Label Strategies
Chart 61 Value Sales 2020-2030
Chart 62 Analyst Insight for Discounters
Tiendas 3B Accelerates Expansion to Outpace Local Grocers
Key Role for Private Label
Chart 63 Forecast Value Sales 2020-2030
Bodega Aurrera Prioritises Proximity
Tiendas 3B Leads in Terms of Outlet Numbers
Chart 64 Tiendas 3B Drives Strong Growth through Store Network Expansion
Chart 65 Company Shares 2025
Chart 66 Brand Shares 2025
Chart 67 Economic Context for Discounters
Chart 68 Real GDP Growth 2020-2030
Chart 69 Inflation 2020-2030
Chart 70 Consumer Context for Discounters
Chart 71 Population 2020-2030
Chart 72 Population by Generation 2025

Small Local Grocers in Mexico

Key Data Insights

Oxxo and Tiendas 3B Intensify Competition, Driving Traditional Tienditas to Expand Despite Constraints
Oxxo and Tiendas 3B Intensify Competition, Driving Traditional Tienditas to Expand Despite Constraints
Economic Necessity Spurs Outlet Growth as Consumer Loyalty Remains Robust
Chart 73 Value Sales 2020-2030
Family-Run Grocers Expand Digital Payments to Counter Modern Rivals
Early Adopters of Delivery Apps Unlock New Growth Opportunities
Chart 74 Forecast Value Sales 2020-2030
Segalmex–Diconsa Merger Reshapes Access to Subsidised Essentials
Chart 75 Company Shares 2025
Chart 76 Brand Shares 2025
Chart 77 Economic Context for Small Local Grocers
Chart 78 Real GDP Growth 2020-2030
Chart 79 Inflation 2020-2030
Chart 80 Consumer Context for Small Local Grocers
Chart 81 Population 2020-2030
Chart 82 Population by Generation 2025

General Merchandise Stores in Mexico

Key Data Insights

Adaptability and Broad Product Assortments Support Growth
Chart 83 Key Industry Trends for General Merchandise Stores
Adaptability and Broad Product Assortments Support Growth
Coppel Accelerates Digital Transformation to Capture Online Demand
Chart 84 Liverpool Expands with Flexible, Experience-Driven Express Formats
Chart 85 Value Sales 2020-2030
Chart 86 Value Sales by Category 2025
Coppel and Elektra Expand Digital Credit to Boost Customer Loyalty
Retailers Invest in Omnichannel Experiences and In-Store Innovation
Chart 87 Coppel Accelerates Digital Transformation to Capture Online Demand
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
Chart 90 Analyst Insight for General Merchandise Stores
Coppel Retains Lead, While Miniso Accelerates Store Expansion
Chart 91 Company Shares 2025
Chart 92 Brand Shares 2025
Chart 93 Economic Context for General Merchandise Stores
Chart 94 Real GDP Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for General Merchandise Stores
Chart 97 Population 2020-2030
Chart 98 Population by Generation 2025

Apparel and Footwear Specialists in Mexico

Key Data Insights

Inditex Strengthens Logistics to Boost Fashion Demand Recovery
Chart 99 Key Industry Trends for Apparel and Footwear Specialists
Inditex Strengthens Logistics to Boost Fashion Demand Recovery
Zara’S For&From Store Aligns Profitability with Social Impact
Chart 100 Zara’S For&From Store Combines Sustainability and Social Responsibility
Omnichannel Innovation Deepens Customer Engagement and Loyalty
Chart 101 Value Sales 2020-2030
Chart 102 Analyst Insight for Apparel and Footwear Specialists
Generation Z’S Demand for Ethical Fashion Drives Retailer Transformation
Omnichannel Innovation and Digital Tools Reshape Shopping Journeys
Chart 103 Omnichannel Strategies Enhance Online and In-Store Experiences
Local Craftsmanship and Second-Hand Appeal Slow Fast Fashion Momentum
Chart 104 Forecast Value Sales 2020-2030
Inditex Expands Logistics and Omnichannel
Chart 105 Company Shares 2025
Chart 106 Brand Shares 2025
Chart 107 Economic Context for Apparel and Footwear Specialists
Chart 108 Real GDP Growth 2020-2030
Chart 109 Inflation 2020-2030
Chart 110 Consumer Context for Apparel and Footwear Specialists
Chart 111 Population 2020-2030
Chart 112 Population by Generation 2025

Appliances and Electronics Specialists in Mexico

Key Data Insights

Highly Effective Promotional Events Support Growth
Chart 113 Key Industry Trends for Appliances and Electronics Specialists
Highly Effective Promotional Events Support Growth
Chart 114 Liverpool Intensifies Competition through Livestore Expansion
Accelerated Digital Transformation to Capture Online Demand
Chart 115 Analyst Insight for Appliances and Electronics Specialists
Promotional Events and Stable Consumer Confidence Sustain Spending
Chart 116 Value Sales 2020-2030
Retailers Diversify Supply Chains as Tariffs Reshape Sourcing Strategies
Retailers Enhance Technology and Embrace Circular Practices to Build Loyalty
Chart 117 Forecast Value Sales 2020-2030
Grupo Sanborns Expands Ishop Footprint to Reinforce Leadership
Chart 118 Picture 2Grupo Sanborns Focuses on Ishop and Mixup
Radioshack Grows Despite Reduced Store Count
Chart 119 Company Shares 2025
Chart 120 Brand Shares 2025
Chart 121 Economic Context for Appliances and Electronics Specialists
Chart 122 Real GDP Growth 2020-2030
Chart 123 Inflation 2020-2030
Chart 124 Consumer Context for Appliances and Electronics Specialists
Chart 125 Population 2020-2030
Chart 126 Population by Generation 2025

Home Products Specialists in Mexico

Key Data Insights

Petco Harnesses Ai to Enhance Inventory and Customer Experience
Chart 127 Key Industry Trends for Home Products Specialists
Chart 128 Analyst Insight for Home Products Specialists
Petco Harnesses Ai to Enhance Inventory and Customer Experience
Chart 129 Petco Harnesses Ai to Optimise Inventory and Operations
Home Depot Accelerates Store Openings and Digital Integration to Reinforce Leadership
Millennials Drive Pet Care Boom as Pets Become Family
Chart 130 Value Sales 2020-2030
Chart 131 Value Sales by Category 2025
Pet Shops Elevate Premium Offerings as Pet Humanisation Accelerates
Home Improvement Retailers Diversify as Construction and Tourism Expand
Sustainable Offerings and Eco-Conscious Consumers Reshape Product Strategies
Chart 132 Forecast Value Sales 2020-2030
Chart 133 Forecast Value Sales by Category 2025-2030
Home Depot Expands Footprint as Zara Home Gains Share
Chart 134 The Home Depot Accelerates Expansion through Strategic Investments
Chart 135 Company Shares 2025
Chart 136 Brand Shares 2025
Chart 137 Economic Context for Home Products Specialists
Chart 138 Real GDP Growth 2020-2030
Chart 139 Inflation 2020-2030
Chart 140 Consumer Context for Home Products Specialists
Chart 141 Population 2020-2030
Chart 142 Population by Generation 2025

Health and Beauty Specialists in Mexico

Key Data Insights

Leading Pharmacies Expand Store Networks
Chart 143 Key Industry Trends for Health and Beauty Specialists
Leading Pharmacies Expand Store Networks
Farmacias Similares Leverages Cvs Partnership to Unlock Us Growth
Chart 144 Farmacias Similares Taps Us Growth through Cvs Partnership
Ulta Beauty Redefines In-Store Experience to Drive Shopper Loyalty
Chart 145 Ulta Beauty Elevates In-Store Engagement through Experiential Design
Chart 146 Value Sales 2020-2030
Chart 147 Value Sales by Category 2025
Pharmacies Players Leverage Integrated Healthcare to Meet Rising Demand for Wellness
Beauty Specialist Retailers Expand Eco-Friendly Ranges to Capture Loyalty
Health and Personal Care Stores Taps into Interest in Holistic Wellness and Preventive Care
Chart 148 Forecast Value Sales 2020-2030
Chart 149 Forecast Value Sales by Category 2025-2030
Chart 150 Analyst Insight for Health and Beauty Specialists
Farmacias Guadalajara Accelerates Expansion to Reinforce Lead
Chart 151 Company Shares 2025
Chart 152 Brand Shares 2025
Chart 153 Economic Context for Health and Beauty Specialists
Chart 154 Real GDP Growth 2020-2030
Chart 155 Inflation 2020-2030
Chart 156 Consumer Context for Health and Beauty Specialists
Chart 157 Population 2020-2030
Chart 158 Population by Generation 2025

Vending in Mexico

Key Data Insights

Operators Introduce Healthier Options to Sustain Growth after School Snack Ban
Operators Introduce Healthier Options to Sustain Growth after School Snack Ban
Chart 159 Value Sales 2020-2030
Chart 160 Value Sales by Category 2025
Carnes Viba Expands Fresh Food Vending to Meet Rising Demand for Convenience and Healthier Options
Coca-Cola’S Reverse Vending Model Inspires Digital and Sustainability Innovation among Local Operators
Chart 161 Forecast Value Sales 2020-2030
Chart 162 Forecast Value Sales by Category 2025-2030
Grupo Bimbo Sustains Share Lead as Pepsi-Cola Narrows the Gap
Chart 163 Company Shares 2025
Chart 164 Brand Shares 2025
Chart 165 Economic Context for Vending
Chart 166 Real GDP Growth 2020-2030
Chart 167 Inflation 2020-2030
Chart 168 Consumer Context for Vending
Chart 169 Population 2020-2030
Chart 170 Population by Generation 2025

Direct Selling in Mexico

Key Data Insights

Direct Selling Remains Relevant Despite Expansion of Digital Commerce
Chart 171 Key Industry Trends for Direct Selling
Direct Selling Remains Relevant Despite Expansion of Digital Commerce
Beauty-Focused Brands Drive Both Scale and Growth through Hybrid Engagement
Natura Deepens Shopper Loyalty by Blending Digital and Physical Touchpoints
Chart 172 Natura Strengthens Omnichannel Presence in Mexico
Chart 173 Value Sales 2020-2030
Chart 174 Value Sales by Category 2025
Natura Adopts Hybrid Selling to Strengthen Consumer Connection
Avon and Tupperware Expand Circular Initiatives to Attract Eco-Conscious Shoppers
Fashion Direct Selling Accelerates as Digital Adoption Deepens
Chart 175 Forecast Value Sales 2020-2030
Chart 176 Forecast Value Sales by Category 2025-2030
Chart 177 Analyst Insight for Direct Selling
Andrea Expands Digital Reach to Reinforce Leadership
Chart 178 Company Shares 2025
Chart 179 Brand Shares 2025
Chart 180 Economic Context for Direct Selling
Chart 181 Real GDP Growth 2020-2030
Chart 182 Inflation 2020-2030
Chart 183 Consumer Context for Direct Selling
Chart 184 Population 2020-2030
Chart 185 Population by Generation 2025

Retail E-Commerce in Mexico

Key Data Insights

Amazon and Mercadolibre Expand Reach as Social Commerce Accelerates
Chart 186 Key Industry Trends for Retail E-Commerce
Amazon and Mercadolibre Expand Reach as Social Commerce Accelerates
Marketplace Platforms Drive Value While Grocery E-Commerce Surges
Tiktok Shop Reshapes Purchasing Journeys and Empowers Creators
Chart 187 Tiktok Shop Drives Social Commerce and Live Shopping Growth
Chart 188 Value Sales 2020-2030
Marketplace Platforms Deploy Digital Tools to Accelerate Engagement
Flexible Payments and Fintech Unlock Growth in Grocery and Credit-Driven Categories
Chart 189 Forecast Value Sales 2020-2030
Chart 190 Forecast Value Sales by Category 2025-2030
Chart 191 Analyst Insight for Retail E-Commerce
Mercadolibre and Amazon Secure Gains as Temu Faces Regulatory Headwinds
Chart 192 Coppel Invests Heavily to Strengthen Omnichannel Retail Experience
Chart 193 Company Shares 2025
Chart 194 Brand Shares 2025
Chart 195 Economic Context for Retail E-Commerce
Chart 196 Real GDP Growth 2020-2030
Chart 197 Inflation 2020-2030
Chart 198 Consumer Context for Retail E-Commerce
Chart 199 Population 2020-2030

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The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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This report originates from Passport, our Retail research and analysis database.

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