Retail in the Philippines

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Philippines report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Philippines?
  • Which are the leading retailers in Retail in Philippines?
  • How are products distributed in Retail in Philippines?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Philippines?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in the Philippines

Retail Growth Is Driven by Affordability, Discount Expansion, and Omnichannel Transformation

Key Data Insights

Chart 1 Key Industry Trends for Retail
Retail Growth Is Driven by Affordability, Discount Expansion, and Omnichannel Transformation
Chart 2 Uniqlo enhances the shopping experience through heightening customer engagement
Experiential Retail Innovation Strengthens Brand Engagement and Elevates Store Formats
Chart 3 Dali is utilising a no-frills operating model focused on efficiency and consistently low prices
Discounters Lead Retail Growth through Aggressive Expansion and Value-Led Positioning
Chart 4 Value Sales 2020-2030
Retail Expansion Is Set to Accelerate through Footprint Growth and Value-Led Competition
Chart 5 Analyst Insight for Retail
Small Local Grocers Will Remain Dominant Despite Increasing Competitive Pressure From Modern Retail Channels
Retail E-Commerce Is Set to Accelerate as Digital Convenience Reshapes Shopper Expectations
Chart 6 Robinsons department store accentuates its retail e-commerce presence
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Sea Ltd and Sm Retail Inc Intensify Rivalry as Retail E-Commerce and Omnichannel Strategies Reshape Shopper Behaviour
Experiential Retail Innovation and Omnichannel Integration Redefine Competitive Advantage
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Summary 1 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas Season
Back to School
Chart 11 Economic Context for Retail
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Retail
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025

Convenience Retailers in the Philippines

Key Data Insights

Strong Expansion and Geographic Diversification Drive Growth in Convenience Retailers
Chart 17 Key Industry Trends for Convenience Retailers
Strong Expansion and Geographic Diversification Drive Growth in Convenience Retailers
Chart 18 Philippine Seven Corp competes with discounters by offering in-store promotions
Convenience Stores Outperform as Price Discounts Boost Shopper Appeal
Private Label Expansion and Digital Engagement Drive Differentiation
Chart 19 Philippine Seven Corp pushes its private label offerings to attract price-sensitive consumers
Chart 20 Value Sales 2020-2030
Chart 21 Value Sales by Category 2025
Growth Will Be Driven by Ongoing Expansion and a Stable Macroeconomic Environment
Chart 22 Analyst Insight for Convenience Retailers
Private Label Expansion Is Expected to Drive Differentiation in Convenience Retailers
Forecourt Retailers' Growth Is Set to Be Supported by Expansion and Strategic Partnerships
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Alfamart’S Rapid Expansion Narrows the Gap as 7-Eleven Defends Its Lead
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Chart 27 Economic Context for Convenience Retailers
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Convenience Retailers
Chart 31 Population 2020-2030
Chart 32 Population by Generation 2025

Supermarkets in the Philippines

Key Data Insights

Private Label Momentum and Value-Driven Strategies Support Supermarket Growth
Chart 33 Key Industry Trends for Supermarkets
Private Label Momentum and Value-Driven Strategies Support Supermarket Growth
Chart 34 Robinsons Holdings expands its private label offerings
Retail E-Commerce Expansion Is Reshaping Supermarket Competition and Accelerating Omnichannel Adoption
Chart 35 Puregold embraces social commerce through its TikTok shop
Chart 36 Value Sales 2020-2030
Chart 37 Analyst Insight for Supermarkets
Value-Driven Strategies and Cost Containment Are Set to Support Supermarket Growth
Digital Transformation and Ai?Adoption Are Set to Reshape Supermarket Operations and Customer Experience
Chart 38 Forecast Value Sales 2020-2030
Supermarkets Remains Highly Concentrated, with Expansion-Led Competition Reinforcing Leadership
Consolidation and Digital Innovation Reshape Competitive Dynamics in Philippine Supermarkets
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Chart 41 Economic Context for Supermarkets
Chart 42 Real Gdp Growth 2020-2030
Chart 43 Inflation 2020-2030
Chart 44 Consumer Context for Supermarkets
Chart 45 Population 2020-2030
Chart 46 Population by Generation 2025

Hypermarkets in the Philippines

Key Data Insights

Steady Growth Is Driven by Urbanisation, Value-Led Competition, and Evolving Consumer Price Sensitivity
Chart 47 Key Industry Trends for Hypermarkets
Steady Growth Is Driven by Urbanisation, Value-Led Competition, and Evolving Consumer Price Sensitivity
Chart 48 Super 8 emphasises its value proposition
Shopsm Expands Its Digital Reach to Capture Convenience-Focused Shoppers
Discount Campaigns Boost Loyalty among Budget-Driven Households
Chart 49 ShopSM sustains its relevance through retail ecommerce
Chart 50 Analyst Insight for Hypermarkets
Chart 51 Value Sales 2020-2030
Price Sensitivity, Private Label Expansion, and Operational Efficiency Are Set to Drive Future Growth
Automation and Omnichannel Integration Are Set to Drive Operational Efficiency and Enhance the Customer Experience
Chart 52 Forecast Value Sales 2020-2030
Market Concentration Remains High as Challenger Growth Accelerates
Puregold Drives Digital Innovation and Strategic Expansion through Immersive Engagement and Small-Format Growth
Chart 53 Company Shares 2025
Chart 54 Brand Shares 2025
Chart 55 Economic Context for Hypermarkets
Chart 56 Real Gdp Growth 2020-2030
Chart 57 Inflation 2020-2030
Chart 58 Consumer Context for Hypermarkets
Chart 59 Population 2020-2030
Chart 60 Population by Generation 2025

Discounters in the Philippines

Key Data Insights

Strong Value-Driven Demand and Rapid Expansion Drives Growth in Discounters
Chart 61 Key Industry Trends for Discounters
Strong Value-Driven Demand and Rapid Expansion Drives Growth in Discounters
Chart 62 Dali adapts its retail model to gain share
Dali Adapts Its Retail Model for Operational Efficiency
Chart 63 Dali accelerates private label offerings
Dali Boosts Its Brand Equity by Expanding Its Private Label Portfolio
Chart 64 Value Sales 2020-2030
Chart 65 Analyst Insight for Discounters
Sustained Growth Will Be Driven by Price Sensitivity and Operational Efficiency
The Consumer Base Is Set to Expand to Diversify and Expand through Exclusive Offerings
Chart 66 Forecast Value Sales 2020-2030
Rapid Expansion and Strategic Partnerships Are Reshaping Leadership and Intensifying Competition
Chart 67 Company Shares 2025
Chart 68 Brand Shares 2025
Chart 69 Economic Context for Discounters
Chart 70 Real Gdp Growth 2020-2030
Chart 71 Inflation 2020-2030
Chart 72 Consumer Context for Discounters
Chart 73 Population 2020-2030
Chart 74 Population by Generation 2025

Small Local Grocers in the Philippines

Key Data Insights

Digital Enablement Drives Resilience and Growth in Small Local Grocers
Digital Enablement Drives Resilience and Growth in Small Local Grocers
Chart 75 Value Sales 2020-2030
Chart 76 Analyst Insight for Small Local Grocers
Small Local Grocers Will Expand Digital Payments to Strengthen Loyalty and Service Relevance
Growsari and Gcash Integration Is Set to Enhance Operational Efficiency and Financial Inclusion in Small Local Grocers
Chart 77 Forecast Value Sales 2020-2030
Small Local Grocers Sustain Independent Ownership and Competitive Fragmentation
Chart 78 Company Shares 2025
Chart 79 Brand Shares 2025
Chart 80 Economic Context for Small Local Grocers
Chart 81 Real Gdp Growth 2020-2030
Chart 82 Inflation 2020-2030
Chart 83 Consumer Context for Small Local Grocers
Chart 84 Population 2020-2030
Chart 85 Population by Generation 2025

General Merchandise Stores in the Philippines

Key Data Insights

Value-Driven Retail Models Outpace Traditional Formats as Cautious Consumption Impacts Growth
Chart 86 Key Industry Trends for General Merchandise Stores
Value-Driven Retail Models Outpace Traditional Formats as Cautious Consumption Impacts Growth
Chart 87 Anko offers affordable items to gain share in variety stores
Discount-Led Retailing Gains Traction as Price Sensitivity Extends beyond Urban Centres
Chart 88 Robinsons department store accentuates its ecommerce presence
Retail E-Commerce Acceleration and Omichannel Integration Reshape Competitive Strategy
Chart 89 Value Sales 2020-2030
Chart 90 Value Sales by Category 2025
Department Stores Is Set to Retain Scale While Variety Stores Drives Expansion through Value-Led Formats
Chart 91 Analyst Insight for General Merchandise Stores
Omnichannel Integration and Digital Adoption Become Critical Enablers of Competitive Positioning across Formats
Chart 92 Forecast Value Sales 2020-2030
Chart 93 Forecast Value Sales by Category 2025-2030
Sm Store Maintains Its Lead through Scale, Omichannel Integration and Brand Ecosystem Strength
Chart 94 Company Shares 2025
Chart 95 Brand Shares 2025
Chart 96 Economic Context for General Merchandise Stores
Chart 97 Real Gdp Growth 2020-2030
Chart 98 Inflation 2020-2030
Chart 99 Consumer Context for General Merchandise Stores
Chart 100 Population 2020-2030
Chart 101 Population by Generation 2025

Apparel and Footwear Specialists in the Philippines

Key Data Insights

Apparel and Footwear Specialists Post Steady Growth during Value-Driven Consumer Shift
Chart 102 Key Industry Trends for Apparel and Footwear Specialists
Apparel and Footwear Specialists Post Steady Growth during Value-Driven Consumer Shift
Chart 103 Bench focuses on price promotions across retail e-commerce
Players Look to Transform the In-Store Experience to Drive Shopper Engagement
Chart 104 Uniqlo offers more than clothes as it reconceptualises its stores
Cultural Integration as a Key Point of Innovation in Apparel and Footwear
Chart 105 Value Sales 2020-2030
Chart 106 Analyst Insight for Apparel and Footwear Specialists
Sustained Growth Will Be Driven by Economic Stability and Cultural Innovation
Influencer Collaborations Are Expected to Accelerate Digital Growth
Economic Stability Drives Resilient Spending on Essential Fashion
Chart 107 Forecast Value Sales 2020-2030
Uniqlo Strengthens Its Lead through an Omnichannel Approach and Enhanced In-Store Experiences
Chart 108 Company Shares 2025
Chart 109 Brand Shares 2025
Chart 110 Economic Context for Apparel and Footwear Specialists
Chart 111 Real Gdp Growth 2020-2030
Chart 112 Inflation 2020-2030
Chart 113 Consumer Context for Apparel and Footwear Specialists
Chart 114 Population 2020-2030
Chart 115 Population by Generation 2025

Appliances and Electronics Specialists in the Philippines

Key Data Insights

Strong Growth Is Driven by Economic Stability and Social Commerce Innovation
Chart 116 Key Industry Trends for Appliances and Electronics Specialists
Strong Growth Is Driven by Economic Stability and Social Commerce Innovation
Chart 117 Xtreme Appliances utilises social commerce to boost sales
Abenson Deepens Customer Loyalty through Retail E-Commerce and Direct Messaging
Chart 118 Abenson ramps up its retail e-commerce presence to support sales
Rising Demand for Eco-Friendly Appliances Drives Differentiation and Supports Growth
Chart 119 Value Sales 2020-2030
Chart 120 Analyst Insight for Appliances and Electronics Specialists
Sustained Growth Will Be Supported by Favourable Economic Conditions and Rising Household Spending
The Integration of Physical and Digital Retail Is Set to Accelerate
Chart 121 Forecast Value Sales 2020-2030
Abenson and Xtreme Appliances Leverage Reputation and Outreach to Drive Growth
Chart 122 Company Shares 2025
Chart 123 Brand Shares 2025
Chart 124 Economic Context for Appliances and Electronics Specialists
Chart 125 Real Gdp Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Appliances and Electronics Specialists
Chart 128 Population 2020-2030
Chart 129 Population by Generation 2025

Home Products Specialists in the Philippines

Key Data Insights

Urbanisation, Rising Incomes, and Resilient Consumer Confidence Drives Growth in Home Products Specialists
Chart 130 Key Industry Trends for Home Products Specialists
Urbanisation, Rising Incomes, and Resilient Consumer Confidence Drives Growth in Home Products Specialists
Home Improvement and Gardening Stores Dominate as Pet Shops Accelerate
Retail E-Commerce Expansion and Sustainability Reshape Home Products Specialists in the Philippines
Chart 131 Wilcon strengthens retail e-commerce while leveraging sustainability to enhance product variety and appeal
Chart 132 Value Sales 2020-2030
Chart 133 Value Sales by Category 2025
Sustained Growth Is Expected to Be Driven by Macroeconomic Support and Evolving Store Formats
Chart 134 Analyst Insight for Home Products Specialists
Ominchannel Intergration Accelerates as Home Products Specialists Balance Store Expansion with Digital Transformation
Pet Express Is Set to Boost Its Regional Presence as Pet Shops and Superstores Drive Strong Growth
Chart 135 Forecast Value Sales 2020-2030
Chart 136 Forecast Value Sales by Category 2025-2030
The Market Remains Fragmented but Is Gradually Concentrating, Led by Wilcon Depot’S Share Gains
The Rapid Expansion of Citihardware Inc Highlights the Importance of Format Innovation and Omnichannel Strategies
Chart 137 Company Shares 2025
Chart 138 Brand Shares 2025
Chart 139 Economic Context for Home Products Specialists
Chart 140 Real Gdp Growth 2020-2030
Chart 141 Inflation 2020-2030
Chart 142 Consumer Context for Home Products Specialists
Chart 143 Population 2020-2030
Chart 144 Population by Generation 2025

Health and Beauty Specialists in the Philippines

Key Data Insights

Growth Is Driven by Affordable Options, Expanding Retail Networks, and Rising Demand for Affordable Healthcare
Chart 145 Key Industry Trends for Health and Beauty Specialists
Growth Is Driven by Affordable Options, Expanding Retail Networks, and Rising Demand for Affordable Healthcare
Chart 146 Generika accelerates growth through offering affordable products
Retail E-Commerce Reshapes Health and Beauty through Enhanced Convenience, Price Transparency, and Multichannel Expansion
Chart 147 Watsons accelerates its retail ecommerce presence to drive sales
Chart 148 Value Sales 2020-2030
Chart 149 Value Sales by Category 2025
Strong Market Outlook Is Supported by Outlet Expansion and Favourable Macroeconomic Conditions
Chart 150 Analyst Insight for Health and Beauty Specialists
Structural Expansion into Underserved Areas Will Support Inclusivity and Sustained Channel Penetration
Digital Transformation and M-Commerce Is Set to Accelerate Engagement with Younger, Connected Consumers
Chart 151 Forecast Value Sales 2020-2030
Chart 152 Forecast Value Sales by Category 2025-2030
Mercury Drug Corp Defends Its Leadership as Watsons Personal Care Store Accelerates Share Gains
Chart 153 Company Shares 2025
Chart 154 Brand Shares 2025
Chart 155 Economic Context for Health and Beauty Specialists
Chart 156 Real Gdp Growth 2020-2030
Chart 157 Inflation 2020-2030
Chart 158 Consumer Context for Health and Beauty Specialists
Chart 159 Population 2020-2030
Chart 160 Population by Generation 2025

Vending in the Philippines

Key Data Insights

Increasingly Busy Consumer Lifestyles Drive Growth in Vending as a Convenient On-The-Go Channel
Increasingly Busy Consumer Lifestyles Drive Growth in Vending as a Convenient On-The-Go Channel
Vending Benefits as Demand Moves toward Convenience-Led Food and Beverage Solutions
Chart 161 Value Sales 2020-2030
Chart 162 Value Sales by Category 2025
Digital Payment Is Expected to Transform Vending as Revenues Rise
Drinks and Tobacco Vending Will Lead Growth as Partnerships and Convenience Drive Market Expansion
Chart 163 Forecast Value Sales 2020-2030
Chart 164 Forecast Value Sales by Category 2025-2030
Vending Is Highly Fragmented, Supporting Competitive Opportunities
Chart 165 Company Shares 2025
Chart 166 Brand Shares 2025
Chart 167 Economic Context for Vending
Chart 168 Real Gdp Growth 2020-2030
Chart 169 Inflation 2020-2030
Chart 170 Consumer Context for Vending
Chart 171 Population 2020-2030
Chart 172 Population by Generation 2025

Direct Selling in the Philippines

Key Data Insights

Direct Selling Declines Amid Rising Competition From Retail E-Commerce
Chart 173 Key Industry Trends for Direct Selling
Direct Selling Declines Amid Rising Competition From Retail E-Commerce
Digital Integration Transforms Direct Selling through Enhanced Reach, Engagement and Representative Effectiveness
Chart 174 Avon implements a TikTok strategy to engage younger consumers and enhance brand visibility
Chart 175 Value Sales 2020-2030
Chart 176 Value Sales by Category 2025
Social Commerce and Live Selling Will Drive Recovery and Reshape Earnings in Direct Selling
Chart 177 Analyst Insight for Direct Selling
Live Selling and Social Commerce Are Set to Accelerate Growth in Fashion Direct Selling
Health and Wellness Demand Is Expected to Drive Long-Term Resilience in Direct Selling
Chart 178 Forecast Value Sales 2020-2030
Chart 179 Forecast Value Sales by Category 2025-2030
Moderate Concentration Persists with Uhs?Essential Health Philippines Leading the Landscape
Digital Transformation and Social Commerce Reshape Competition in Direct Selling
Chart 180 Company Shares 2025
Chart 181 Brand Shares 2025
Chart 182 Economic Context for Direct Selling
Chart 183 Real Gdp Growth 2020-2030
Chart 184 Inflation 2020-2030
Chart 185 Consumer Context for Direct Selling
Chart 186 Population 2020-2030
Chart 187 Population by Generation 2025

Retail E-Commerce in the Philippines

Key Data Insights

Robust Growth Is Driven by Logistics Expansion, Digital Payments, and Smart Fulfilment
Chart 188 Key Industry Trends for Retail E-Commerce
Robust Growth Is Driven by Logistics Expansion, Digital Payments, and Smart Fulfilment
Marketplace E-Commerce Captures the Largest Share with Aggressive Innovation
Chart 189 Lazada expands its warehouse hubs
Shopee and Tiktok Shop Ignite Live Selling as Social Shopification Accelerates Sales
Chart 190 Lazada challenges Shopee and TikTok Shop through video selling
Chart 191 Value Sales 2020-2030
Growth Is Set to Be Driven by Marketplace Expansion, Msme?Integration and App-Based Shopping Adoption
Chart 192 Analyst Insight for Retail E-Commerce
Qr Ph Rollout and Digital Wallets Are Expected to Accelerate Payment Integration and Enhance Trust
Chart 193 Forecast Value Sales 2020-2030
Chart 194 Forecast Value Sales by Category 2025-2030
Shopee Leverages Sme Partnerships as Tiktok Shop Drives Rapid Gains
Chart 195 Company Shares 2025
Chart 196 Brand Shares 2025
Chart 197 Economic Context for Retail E-Commerce
Chart 198 Real Gdp Growth 2020-2030
Chart 199 Inflation 2020-2030
Chart 200 Consumer Context for Retail E-Commerce
Chart 201 Population 2020-2030
Chart 202 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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This report originates from Passport, our Retail research and analysis database.

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