Retail in Brazil

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Brazil report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Brazil?
  • Which are the leading retailers in Retail in Brazil?
  • How are products distributed in Retail in Brazil?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Brazil?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in Brazil

Resilient Consumer Demand Supports Retail Growth Despite Moderating Economic Expansion

Key Data Insights

Chart 1 Key Industry Trends for Retail
Resilient Consumer Demand Supports Retail Growth Despite Moderating Economic Expansion
Artificial Intelligence Is Redefining Retail Operations and Customer Engagement
Rapid Adoption of Social Commerce Is Transforming Retail Engagement and Purchasing Behaviour
Chart 2 Social commerce expands with the entrance of TikTok Shop and Youtube Shopping
Chart 3 Value Sales 2020-2030
Strong Growth Is Set to Be Driven by Retail E-Commerce, Value Formats, and Rising Consumer Spending
Chart 4 Analyst Insight for Retail
Ai-Driven Transformation Will Become Increasingly Essential to Remain Competitive
Social Commerce Is Set to Reshape the Path to Purchase and Consumer Engagement
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Mercadolibre Accelerates Digital Innovation to Outpace Traditional Leaders
Competitors Focus on Social Commerce and Experiential Physical Retail Formats
Chart 7 Oxxo launches new flagship stores
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Summary 1 Standard Opening Hours by Channel Type 2025
Seasonality
Carnival
Consumer Day
Mother’s Day
Father’s Day
Client Day
Children’s Day
Black Friday and Cyber Monday
Christmas
Summer
Back to school
Chart 10 Economic Context for Retail
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Retail
Chart 14 Population 2020-2030
Chart 15 Population by Generation 2025

Convenience Retailers in Brazil

Key Data Insights

Urban Expansion and Shifting Consumer Routines Drive Growth in Convenience Retailers
Chart 16 Key Industry Trends for Convenience Retailers
Urban Expansion and Shifting Consumer Routines Drive Growth in Convenience Retailers
Redefining Retail Convenience through On-Premise Consumption and Extended Dwell Time
Reconceptualising Physical Retail Space through Branded and Experiential Enviorments
Chart 17 Oxxo launches a range of flagship stores
Chart 18 Value Sales 2020-2030
Chart 19 Value Sales by Category 2025
Growth Will Be Driven by Store Expanison and Evolving Proximity-Based Consumption Habits
Chart 20 Analyst Insight for Convenience Retailers
Retailers Are Expected to Introduce Social Spaces and Tailored Flagship Experiences
Urbanisation and Stable Consumer Expenditure Are Set to Sustain Momentum
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Market Consolidation Intensifies as Leading Convenience Retailers Expand Share and Scale Operations
Urban Demand and Format Innovation Reshape Competitive Positioning in Convenience Retailers
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Chart 25 Economic Context for Convenience Retailers
Chart 26 Real Gdp Growth 2020-2030
Chart 27 Inflation 2020-2030
Chart 28 Consumer Context for Convenience Retailers
Chart 29 Population 2020-2030
Chart 30 Population by Generation 2025

Supermarkets in Brazil

Key Data Insights

Growth Is Driven by Scale, Consumer Resilience, and Structural Advantages Despite Macroeconomic Constraints
Chart 31 Key Industry Trends for Supermarkets
Growth Is Driven by Scale, Consumer Resilience, and Structural Advantages Despite Macroeconomic Constraints
Ai Adoption and Private Label Expansion Redefine Competitive Dynamics in Brazilian Supermarkets
Chart 32 Pão de Açúcar continues to invest in its private label range
Consumers’ Search for Value Strengthens At-Home Grocery Habits and Supermarket Loyalty
Chart 33 Analyst Insight for Supermarkets
Chart 34 Value Sales 2020-2030
Ai-Driven Personalisation and Private Label Expansion Build Shopper Loyalty
Retailers Are Set to Expand Health-Focused Aisles to Capture Wellness Demand
Chart 35 Forecast Value Sales 2020-2030
Supermarket Consolidation Intensifies as Scale, Efficiency, and Convenience Drive Share Gains
Chart 36 Company Shares 2025
Chart 37 Brand Shares 2025
Chart 38 Economic Context for Supermarkets
Chart 39 Real Gdp Growth 2020-2030
Chart 40 Inflation 2020-2030
Chart 41 Consumer Context for Supermarkets
Chart 42 Population 2020-2030
Chart 43 Population by Generation 2025

Hypermarkets in Brazil

Key Data Insights

Carrefour Shifts Investment to Warehouse Clubs as Affordability Drives Change
Chart 44 Key Industry Trends for Hypermarkets
Carrefour Shifts Investment to Warehouse Clubs as Affordability Drives Change
Chart 45 Carrefour SA focuses on the expansion of warehouse clubs
Hypermarkets Leverage Ai to Optimise Stock and Reduce Waste
Chart 46 Value Sales 2020-2030
Modest Growth Is Expected during Intensifying Competition and Ai-Driven Transformation
Chart 47 Analyst Insight for Hypermarkets
Retail Investment Will Shift toward Convenience-Driven Formats
Chart 48 Forecast Value Sales 2020-2030
High Concentration Persists as Carrefour Dominates, but Signals a Strategic Shift
Chart 49 Company Shares 2025
Chart 50 Brand Shares 2025
Chart 51 Economic Context for Hypermarkets
Chart 52 Real Gdp Growth 2020-2030
Chart 53 Inflation 2020-2030
Chart 54 Consumer Context for Hypermarkets
Chart 55 Population 2020-2030
Chart 56 Population by Generation 2025

Discounters in Brazil

Key Data Insights

Structural Decline Deepens as Competition and Convenience Trends Reshape the Channel
Chart 57 Key Industry Trends for Discounters
Structural Decline Deepens as Competition and Convenience Trends Reshape the Channel
Convenience-Driven Retailers Capture Demand as Discounters Lose Appeal
Chart 58 Stronger demand for convenience and practicality is a rising threat to discounters
Chart 59 Value Sales 2020-2030
Structural Declines Are Set to Persist Due to Rising Competition, Cost Pressures and Shifting Consumer Preferences
Chart 60 Analyst Insight for Discounters
Erosion of Price-Led Loyalty Is Expected as Convenience-Driven Formats Reshape the Outlook for Discounters
Chart 61 Forecast Value Sales 2020-2030
Dia Brasil Sociedade Ltda Dominates Discounters Following Market Consolidation and the Exit of Competitors
Chart 62 Company Shares 2025
Chart 63 Brand Shares 2025
Chart 64 Economic Context for Discounters
Chart 65 Real Gdp Growth 2020-2030
Chart 66 Inflation 2020-2030
Chart 67 Consumer Context for Discounters
Chart 68 Population 2020-2030
Chart 69 Population by Generation 2025

Small Local Grocers in Brazil

Key Data Insights

Proximity-Driven Shoppers Maintain Value Growth through Everyday Essentials
Proximity-Driven Shoppers Maintain Value Growth through Everyday Essentials
Chart 70 Value Sales 2020-2030
Larger Retailers with Aggressive Prices Are Set to Challenge Small Local Grocers
Chart 71 Forecast Value Sales 2020-2030
Neighbourhood Shops Preserve Independence and Consumer Proximity
Chart 72 Company Shares 2025
Chart 73 Brand Shares 2025
Chart 74 Economic Context for Small Local Grocers
Chart 75 Real Gdp Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Small Local Grocers
Chart 78 Population 2020-2030
Chart 79 Population by Generation 2025

General Merchandise Stores in Brazil

Key Data Insights

General Merchandise Stores Return to Growth Amid Cautious Consumer Recovery
Chart 80 Key Industry Trends for General Merchandise Stores
General Merchandise Stores Return to Growth Amid Cautious Consumer Recovery
Department Stores Lead Growth and Capture Demand for One-Stop Value Shopping
Chart 81 Havan expands its nationwide store network during retail consolidation in Brazil
Discount-Led Retail Drives Growth as Price Sensitivity Persists
Chart 82 Value Sales 2020-2030
Chart 83 Value Sales by Category 2025
General Merchandise Stores Are Set for Steady Growth through Market Consolidation
Chart 84 Analyst Insight for General Merchandise Stores
Smaller Store Formats Are Expected to Accelerate as Urban Rent Reshapes Retail
Variety Stores Will Lead Growth and Scale While Department Stores Expand Steadily through to 2030
Chart 85 Forecast Value Sales 2020-2030
Chart 86 Forecast Value Sales by Category 2025-2030
Rising Market Consolidation Is Driven by Leading Players’ Expansion and Repositioning
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Chart 89 Economic Context for General Merchandise Stores
Chart 90 Real Gdp Growth 2020-2030
Chart 91 Inflation 2020-2030
Chart 92 Consumer Context for General Merchandise Stores
Chart 93 Population 2020-2030
Chart 94 Population by Generation 2025

Apparel and Footwear Specialists in Brazil

Key Data Insights

Localisation and Regulatory Shifts Drive Growth in Apparel and Footwear Specialists
Chart 95 Key Industry Trends for Apparel and Footwear Specialists
Localisation and Regulatory Shifts Drive Growth in Apparel and Footwear Specialists
Chart 96 C&A brazil accelerates its omnichannel strategy to capture post-tax demand
Polarisation of Demand between Value and Premium Segments
Digital Transformation and Omnichannel Integration Redefine Convenience and Competitiveness
Chart 97 Track&Field elevates retail convenience with its wellness experiences
Chart 98 Value Sales 2020-2030
Sustained Growth Is Set to Be Driven by Physical Retail Resilience
Chart 99 Analyst Insight for Apparel and Footwear Specialists
Omnichannel Integration and Ai-Driven Retail Transformation Will Support Future Growth
Rising Consumer Expenditure and Stable Inflation Are Set to Support Value Growth
Chart 100 Forecast Value Sales 2020-2030
Moderate Market Concentration and Omnichannel-Led Differentiation in Apparel and Footwear Specialists
The Consolidation of Grupo Soma and Arezzo & Co, Forming Azzas 2154, Strengthens Premium Womenswear
Chart 101 Company Shares 2025
Chart 102 Brand Shares 2025
Chart 103 Economic Context for Apparel and Footwear Specialists
Chart 104 Real Gdp Growth 2020-2030
Chart 105 Inflation 2020-2030
Chart 106 Consumer Context for Apparel and Footwear Specialists
Chart 107 Population 2020-2030
Chart 108 Population by Generation 2025

Appliances and Electronics Specialists in Brazil

Key Data Insights

Digital Transformation and E-Commerce Expansion Sustain Growth in Appliances and Electronics Specialists
Chart 109 Key Industry Trends for Appliances and Electronics Specialists
Digital Transformation and E-Commerce Expansion Sustain Growth in Appliances and Electronics Specialists
Chart 110 Magazine Luiza expands its digital ecosystem
Credit Innovation and Experience-Led Differentiation Shape Appliances and Electronics Specialists
Chart 111 Casas Bahia reinforces omnichannel and credit innovation
Chart 112 Value Sales 2020-2030
Retail E-Commerce Expansion Will Reshape Growth Dynamics, While Physical Retail Retains Relevance
Omnichannel Transformation and Fulfilment Innovation Are Set to Drive Competitive Advantage
Chart 113 Forecast Value Sales 2020-2030
Highly Fragmented Market with Intensifying Competition From Pure Online Players
Chart 114 Company Shares 2025
Chart 115 Brand Shares 2025
Chart 116 Economic Context for Appliances and Electronics Specialists
Chart 117 Real Gdp Growth 2020-2030
Chart 118 Inflation 2020-2030
Chart 119 Consumer Context for Appliances and Electronics Specialists
Chart 120 Population 2020-2030
Chart 121 Population by Generation 2025

Home Products Specialists in Brazil

Key Data Insights

Modest Growth and Consolidation Drive a Shift toward Omnichannel Retail
Chart 122 Key Industry Trends for Home Products Specialists
Modest Growth and Consolidation Drive a Shift toward Omnichannel Retail
Chart 123 Mobly acquires Tok&Stok to consolidate the market in Brazil
Growth for Pet Shops and Superstores Is Driven by Rising Pet Ownership and Premiumisation
Acceleration of Omnichannel Retail and Product-Led Innovation Transforms Competitive Strategies
Chart 124 Petlove expands its omnichannel strategy with mobile-first convenience
Chart 125 Value Sales 2020-2030
Chart 126 Value Sales by Category 2025
Growth in Home Products Specialists Is Set to Be Driven by Pet Care Expansion and Affordable Home Improvements
Chart 127 Analyst Insight for Home Products Specialists
Omnichannel Transformation and Value-Driven Consumption Are Set to Shape the Future of Home Products Specialists
Chart 128 Forecast Value Sales 2020-2030
Chart 129 Forecast Value Sales by Category 2025-2030
Leroy Merlin Cia Brasileira De Bricolagem Strengthens Its Leadership in a Highly Fragmented Market
Chart 130 Company Shares 2025
Chart 131 Brand Shares 2025
Chart 132 Economic Context for Home Products Specialists
Chart 133 Real Gdp Growth 2020-2030
Chart 134 Inflation 2020-2030
Chart 135 Consumer Context for Home Products Specialists
Chart 136 Population 2020-2030
Chart 137 Population by Generation 2025

Health and Beauty Specialists in Brazil

Key Data Insights

Pharmacy-Led Consolidation and Essential Demand Drives Sustained Growth
Chart 138 Key Industry Trends for Health and Beauty Specialists
Pharmacy-Led Consolidation and Essential Demand Drives Sustained Growth
Chart 139 Pague Menos accelerates Extrafarma Store conversions to consolidate its market position
Omnichannel Convenience and In-Store Health Services Redefine Competition in Health and Beauty Specialists
Chart 140 Raia Drogasil expands its omnichannel services with click-and-collect
Chart 141 Value Sales 2020-2030
Chart 142 Value Sales by Category 2025
Pharmacies Are Set to Expand Health Services to Anchor Growth in Wellness
Chart 143 Analyst Insight for Health and Beauty Specialists
Retailers Will Leverage Omnichannel Integration to Meet Rising Consumer Expectations
Value-Driven Innovation Is Expected to Shape Competitive Positioning
Chart 144 Forecast Value Sales 2020-2030
Chart 145 Forecast Value Sales by Category 2025-2030
Consolidation Accelerates as Scale, Omnichannel Strength, and Differentiation Reshape Competition in Brazi
Chart 146 Company Shares 2025
Chart 147 Brand Shares 2025
Chart 148 Economic Context for Health and Beauty Specialists
Chart 149 Real Gdp Growth 2020-2030
Chart 150 Inflation 2020-2030
Chart 151 Consumer Context for Health and Beauty Specialists
Chart 152 Population 2020-2030
Chart 153 Population by Generation 2025

Vending in Brazil

Key Data Insights

The Vending Market Grows as Convenience Demand Offsets Economic Caution
The Vending Market Grows as Convenience Demand Offsets Economic Caution
Drinks and Tobacco Leads the Brazilian Vending Market, While Foods Vending Supports Stong Value Growth
Product Diversification Attracts New Users and Stimulates Demand
Chart 154 Value Sales 2020-2030
Chart 155 Value Sales by Category 2025
A Rising Preference for Convenience Stores Will Challenge Sales through Vending
Operators Are Expected to Adopt Payment Technology and Ai to Boost Consumer Appeal
Chart 156 Forecast Value Sales 2020-2030
Chart 157 Forecast Value Sales by Category 2025-2030
Coca-Cola Indústrias Sustains Its Leadership as Fragmentation Increases
Chart 158 Company Shares 2025
Chart 159 Brand Shares 2025
Chart 160 Economic Context for Vending
Chart 161 Real Gdp Growth 2020-2030
Chart 162 Inflation 2020-2030
Chart 163 Consumer Context for Vending
Chart 164 Population 2020-2030
Chart 165 Population by Generation 2025

Direct Selling in Brazil

Key Data Insights

Direct Selling Demonstrates Resilient Growth Led by Rising Demand for Essential Goods
Chart 166 Key Industry Trends for Direct Selling
Direct Selling Demonstrates Resilient Growth Led by Rising Demand for Essential Goods
Natura and Avon Leverage Social Platforms to Expand Digital Commerce
Chart 167 Natura invests in social commerce strategies
Chart 168 Value Sales 2020-2030
Chart 169 Value Sales by Category 2025
Direct Selling Is Set for Steady Growth, Supported by Beauty Dominance Despite Rising Channel Competition
Chart 170 Analyst Insight for Direct Selling
Health and Beauty Direct Selling Will Lead Growth, While Food Direct Selling Continues to Expand
Social Commerce and Younger Consultants Are Set to Redefine Sales Relationships
Chart 171 Forecast Value Sales 2020-2030
Chart 172 Forecast Value Sales by Category 2025-2030
Natura Cosméticos Sa Leverages Ai and Startups to Strengthen Its Lead in Direct Sales
Chart 173 Company Shares 2025
Chart 174 Brand Shares 2025
Chart 175 Economic Context for Direct Selling
Chart 176 Real Gdp Growth 2020-2030
Chart 177 Inflation 2020-2030
Chart 178 Consumer Context for Direct Selling
Chart 179 Population 2020-2030
Chart 180 Population by Generation 2025

Retail E-Commerce in Brazil

Key Data Insights

Retail E-Commerce Growth Accelerates, Driven by Marketplaces and Rising Digital Adoption
Chart 181 Key Industry Trends for Retail E-Commerce
Retail E-Commerce Growth Accelerates, Driven by Marketplaces and Rising Digital Adoption
Artificial Intelligence Transforms Logistics and Personalisation across Retail E-Commerce
Tiktok and Youtube Accelerate Social Commerce Adoption through New Shopping Features
Chart 182 TikTok and YouTube enter the social commerce space in Brazil
Chart 183 Value Sales 2020-2030
Chart 184 Value Sales by Category 2025
Sustained Growth Is Set to Be Driven by Marketplaces and Structural Digital Adoption
Chart 185 Analyst Insight for Retail E-Commerce
Social Commerce and Omnichannel Strategies Will Accelerate Consumer Engagement
Chart 186 Forecast Value Sales 2020-2030
Chart 187 Forecast Value Sales by Category 2025-2030
Market Concentration Intensifies, Driven by Marketplace Dominance and Digital Infrastructure Leadership
Magazine Luiza Introduces Ai-Powered Commerce to Boost Engagement
Chart 188 Company Shares 2025
Chart 189 Brand Shares 2025
Chart 190 Economic Context for Retail E-Commerce
Chart 191 Real Gdp Growth 2020-2030
Chart 192 Inflation 2020-2030
Chart 193 Consumer Context for Retail E-Commerce
Chart 194 Population 2020-2030
Chart 195 Population by Generation 2025

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The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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