Retail in Spain

February 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Spain report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Spain?
  • Which are the leading retailers in Retail in Spain?
  • How are products distributed in Retail in Spain?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Spain?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in Spain

Retail in 2024: The big picture
Online sales continue to grow, but consumers still value offline retail
Sustainability-focused development
What next for retail?
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Christmas
January sales
Summer sales
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

Summary 2 Research Sources

Convenience Retailers in Spain

KEY DATA FINDINGS

Positive performance for convenience retailers in 2024
Repsol takes full control over Gepsevesa, while Spar continues to expand
Click-and-collect and delivery options are expanding as grocery e-commerce continues to rise
Growth in sales to continue in the forecast period
Highly saturated market and few options for growth in terms of outlets
Increased offer in ready-to-eat food
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

Supermarkets in Spain

KEY DATA FINDINGS

Sales in supermarkets decline, prompting greater focus on private labels
Mercadona maintains leadership, while Condis expands its network
Growth in offer of non-grocery products, and Auchan and Carrefour strengthen market positions
Supermarkets expected to see improved performance over forecast period
Circular economy, sustainability and increased offer of local fresh produce will all remain key to driving sales
Expanding services – last-mile delivery points and click-and-collect
Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Supermarkets GBO Company Shares: % Value 2020-2024
Table 68 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 69 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

Hypermarkets in Spain

KEY DATA FINDINGS

Decline in sales for hypermarkets
More focus on local producers in line with sustainability concerns
Omnichannel strategies and diversified offer
Moderate growth in sales expected for the forecast period
Store network is set to decline, while players will focus more on maintaining customer loyalty
Ongoing digitalisation will remain essential for progress in hypermarkets during the forecast period
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

Discounters in Spain

KEY DATA FINDINGS

Discounters benefits from low prices and private label
Dia returns to core business model, Lidl and Aldi continue with expansion
Continued focus on sustainability, while Lidl and Aldi invest in expansion
Discounters set to see positive results over the forecast period
Strategies focusing on circular economy to play greater role
E-commerce will gain further ground
Table 79 Discounters: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 81 Discounters GBO Company Shares: % Value 2020-2024
Table 82 Discounters GBN Brand Shares: % Value 2021-2024
Table 83 Discounters LBN Brand Shares: Outlets 2021-2024
Table 84 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 85 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

Small Local Grocers in Spain

KEY DATA FINDINGS

Sales fall for small local grocers in 2024
Mixed results for food and drinks specialists
Organic trend gains momentum
Modern grocery retailers remain threat to small local grocers
E-commerce will see increased investment
Pressure on profit margins to result in decrease in outlets, while convenience trend offers potential for growth
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

General Merchandise Stores in Spain

KEY DATA FINDINGS

Positive growth for department stores in 2024
El Corte Inglés as overall leader in 2024
Chinese family-owned stores continue to dominate variety stores in Spain
Economic uncertainty means declining sales in the forecast period
Variety stores such as Ale-Hop and Pepco likely to perform better
Department stores faces intensified competition from e-commerce
Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

Apparel and Footwear Specialists in Spain

KEY DATA FINDINGS

Apparel brands go for megastores
Zara moves further towards sustainability
Fast fashion and casual wear lead sales growth
Apparel and footwear specialists to see decline in number of outlets
Sharpened focus on sustainable fashion
Fast fashion set to expand, and players anticipated to increase investment in customer experience
Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

Appliances and Electronics Specialists in Spain

KEY DATA FINDINGS

Change in TV channels frequency in Spain results in sales increase
Players invest more in sustainability and their omnichannel presence
Independent retailers suffer from increased costs and thinning margins
Weakening sales projected for forecast period
Omnipresence to determine the success of appliances and electronics specialists
Circular economy and convenience to shape progression
Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

Home Products Specialists in Spain

KEY DATA FINDINGS

Negative performance in 2024 for home furnishing stores amid overall category growth
Jysk continues to expand, while Leroy Merlin maintains leadership
Home improvement and gardening stores record flat performance, with e-commerce faring better than store-based retail
Demand for homewares and home furnishing products to remain relatively low
Pet shops and superstores will fare well as overall competitive landscape becomes more consolidated
Growth in e-commerce channel with players investing more in online presence
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 120 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 122 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 123 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

Health and Beauty Specialists in Spain

KEY DATA FINDINGS

Beauty specialists continues to rise in 2024
Dia sells Clarel, while Body Shop exits the market
Focus on natural and organic products, and resistance to online availability of medicines and drugs
Health and beauty specialists to see moderate value growth, while Druni is set to strengthen its position
Sustainability will remain key driver of development, as health and personal care stores faces mounting pressure from other retail channels
Beauty specialist retailers will invest more in omnichannel approach, though pharmacies will remain resistant
Table 129 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 130 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 131 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 132 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 133 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 134 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 135 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 136 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 137 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 138 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 139 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

Vending in Spain

KEY DATA FINDINGS

Overall sales of vending decline, as channel is dominated by tobacco
Greater focus on healthy food options
Sales of non-grocery products through vending remain negligible
Sales expected to struggle due to decline in tobacco consumption
Contactless payments and evolving tech will improve customer experience
Product diversification offers potential for growth
Table 140 Vending by Product: Value 2019-2024
Table 141 Vending by Product: % Value Growth 2019-2024
Table 142 Vending GBO Company Shares: % Value 2020-2024
Table 143 Vending GBN Brand Shares: % Value 2021-2024
Table 144 Vending Forecasts by Product: Value 2024-2029
Table 145 Vending Forecasts by Product: % Value Growth 2024-2029

Direct Selling in Spain

KEY DATA FINDINGS

Positive sales growth for direct selling in 2024
Health and beauty remains largest segment
Social media channels have substituted face-to-face contacts
Direct selling faces challenges for forecast period
Digitalisation trends set to accelerate
Continued economic period should support the creation of new sales force
Table 146 Direct Selling by Product: Value 2019-2024
Table 147 Direct Selling by Product: % Value Growth 2019-2024
Table 148 Direct Selling GBO Company Shares: % Value 2020-2024
Table 149 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 150 Direct Selling Forecasts by Product: Value 2024-2029
Table 151 Direct Selling Forecasts by Product: % Value Growth 2024-2029

Retail E-Commerce in Spain

KEY DATA FINDINGS

Retail e-commerce continues to grow strongly in 2024
Temu and Shein win share at the expense of category leaders
Companies expand their omnichannel strategies
E-commerce set to see persistent expansion over the forecast period
Temu’s growth potential under question as company raises suspicion of EU competition authority
Focus on sustainability set to sharpen
Table 152 Retail E-Commerce by Channel: Value 2019-2024
Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 154 Retail E-Commerce by Product: Value 2019-2024
Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
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The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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