LVMH Moët Hennessy Louis Vuitton SA in Retail

July 2025

LVMH Moët Hennessy Louis Vuitton SA stands as the world’s leading luxury conglomerate. This briefing offers a comprehensive analysis of LVMH’s global retail operations, highlighting how the group maintains its market leadership through a balance of heritage, innovation and localised execution. Key themes include LVMH’s experiential retail strategies, omnichannel integration and sustainability. The report also features an in-depth examination of LVMH’s core retail brands, such as Sephora.

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This report comes in PPT.

Overview:

Euromonitor International's report on LVMH Moët Hennessy Louis Vuitton SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retail market and the global economy. Company and market share data provide a detailed look at the financial position of LVMH Moët Hennessy Louis Vuitton SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LVMH Moët Hennessy Louis Vuitton SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of LVMH Moët Hennessy Louis Vuitton SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retail research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
LVMH’s global footprint
LVMH, the world’s leading luxury house, has a unique retail presence
LVMH continues to lead luxury retail, despite slower performance in China
LVMH has been able to capitalise on market momentum
Luxury retail likely to face more challenges due to economic uncertainty
Sephora will continue driving LVMH’s online sales growth in the USA
LVMH is facing intensified competition from ultra-premium luxury brands
Growth opportunities through M&A shrink as the luxury market consolidates
Key categories and markets
LVMH has been betting on experiential retail to showcase exclusivity
US takes the leads as sales in China succumb to challenging market conditions
Leisure and personal good stores to remain key drivers of LVMH performance
LVMH is blending exclusivity with accessibility in the digital era
Beauty e-commerce largely dominates LVMH online offerings
The US will remain the main driver of LVMH’s e-commerce sales growth
Sephora has become a trend-setter within the global beauty specialist landscape
Sephora is continuously bridging the gap between online and offline channels
Sephora Squad programme delivers strong results for both influencers and the brand
LVMH expands tiered services to elevate the in-store shopping experience
LVMH maintains tight control over its digital platforms
Tiffany & Co unveils its first Latin American Blue Box Café in Mexico City
LVMH’s travel retail and alcoholic drinks businesses continue to face challenges
LVMH is increasingly betting on luxury services retain momentum
Belmond’s Britannic Explorer underscores sustainable slow luxury travel
Recommendations for growth
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Channels: Helping you understand where and how consumers shop

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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