Tom Rees Global Insight Manager: Food, Staples
london
English
About Tom
Tom is a Global Insight Manager at Euromonitor International with a focus on food and nutrition. He is based in London.
He is responsible for the direction and quality of Euromonitor’s content covering Staple Foods and provides global expertise, forward-thinking insights, and identifies key market trends.
Tom advises clients across the food industry and is an in-demand speaker at high-profile events. He provides wide-scope analysis and is the author of publications including "Staple Foods: Winners and Losers from Ultra-Processed Food Concern" and "Will People Eat Cell-Cultured Meat?".
Expertise
Tom is Global Insight Manager: Food and Staples, and has a particular interest and expertise in the ultra-processed food issue, plant-based foods and alternative proteins. He advises a wide range of clients across these areas and more.
Tom has over 20 years of experience in research, and previously worked at YouGov (2012-18) and Mintel (2005-2012).
Recently Published Work
Top Five Trends Shaping Staple Foods into 2026
28 Jan 26With affordability concerns continuing to mount and eating habits being rewritten, the staple foods landscape is entering a new era. Affordability drives sales, with consumers favouring lower-cost options and producers facing challenges in creating volume growth. Changing perceptions of ultra-processed foods, demographic shifts, and rising use of GLP-1 weight loss drugs also influence demand heading into 2026.
Tom Rees
Top Trends in Fresh Food
23 May 25While cost still dominates many people’s food choices, factors such as health positioning, demand for convenience and sustainability are all playing a key role in consumers’ decisions. Fresh food’s health credentials are strengthening further, as ever more consumers become concerned about processed food; however, this positive for the industry must be weighed against the continued tough spending environment.
Tom Rees
The Landscape of Cell-Cultured Meat is Shifting
3 Apr 25Cell-cultured meat has been variously touted as a solution to world hunger, a fix for the climate crisis, an alternative to animal slaughter and a guarantee of food security. At the same time, however, others see it as an unnatural and potentially dangerous addition to what we eat.
Tom Rees