PLMA Live! Lunch and Learn: Euromonitor International - Top Global Consumer Trends 2026

Jorge Zuniga presents Euromonitor International's top consumer trends for 2026. They reveal how evolving values are transforming behavior and fueling global disruption.

Comfort Zone: Personal safeguards are the new escapism. Consumers are carving out calmer, values-aligned lives to cope with chaos. Businesses need to enhance wellbeing with tools that provide control and reassurance.

Fiercely Unfiltered: Raw and real define an emerging energy that consumers are channeling. These nonconformists embrace self-expression and radical honesty. Brands should move beyond one-size-fits-all towards authenticity to demonstrate understanding of diverse identities.

Rewired Wellness: Consumers want clinical-level, high-tech solutions as wellness tools. Traditional routines are traded in for advanced therapies. From seller to partner, brands will be copilots in personal health journeys.

Next Asian Wave: East Asian influence continues to gain ground. These players blend affordability and innovation with intuitive, digital-first experiences. Companies need to monitor trends and adopt tech-enabled models that deliver fast solutions.