Articles Read the latest analyst insights and expert opinions from Euromonitor.

Articles

Article

From Search to Searchless Discovery: Competing for Visibility in AI-Led Commerce

4 Dec 25

Digital commerce is undergoing a seismic shift as generative AI-powered search and emerging “agentic” commerce become new gateways between consumers and brands.

Rabia Yasmeen

Rabia Yasmeen

Article

K-Beauty’s Global Footprint: Performance, Presence, and Strategic Strengths

4 Dec 25

K-beauty’s global trajectory has entered a new chapter. Once dominated by China, the export landscape has shifted dramatically, with the US now commanding over half of total sales.

Yang Hu

Yang Hu

Article

Top 100 City Destinations Index 2025: Driving Growth and Innovation

2 Dec 25

The Euromonitor International Top 100 City Destinations Index 2025, produced in collaboration with Lighthouse, assesses 100 cities using more than 50 metrics across six core pillars to deliver an overall city attractiveness score. Covering economic and business activity, tourism performance, infrastructure, tourism policy and appeal, health and safety, and sustainability, the Index offers a holistic perspective on the factors driving urban success and resilience.

Vitalij Vladykin

Vitalij Vladykin

Infographic

Luxury Goods Industry Overview

27 Nov 25

This infographic highlights recent Luxury Goods trends and Euromonitor's projections for the industry.

Euromonitor International

Euromonitor International

Article

Global Economic Outlook: Q4 2025

27 Nov 25

The global economy continues to adapt to the changing trade landscape, and is demonstrating resilience, on the back of lower interest rates, easing inflation, a speedy reorganisation of global supply chains and the negotiation of trade deals between the US and its key trading partners. Nevertheless, higher tariff levels and ongoing policy uncertainty cloud the outlook.

Lan Ha

Lan Ha

Article

Top Trends Shaping the Health and Wellness Industry

26 Nov 25

Despite economic uncertainty, consumers increasingly prioritise health, wellness, and functionality in food and drinks – putting legacy products at a crossroads. Fibre, protein, and brain health claims lead across beverages, dairy, and plant-based foods, while clean eating and simpler recipes gain traction.

Karine Dussimon

Karine Dussimon

Article

Top Trends Shaping the Population

24 Nov 25

Demographic shifts are reshaping global markets as Gen Alpha rises, ageing populations expand and fertility declines. Longer life spans and cultural diversity are redefining consumer priorities, while migration accelerates change. Businesses that adapt through re-segmentation, innovation for mature or young consumers, and culturally attuned offerings will unlock sustained growth in an evolving population landscape.

Jana Rude

Jana Rude

Article

Where is US Apparel and Footwear Headed Amid Relentless Change?

24 Nov 25

The US economy has endured years of rising costs, and 2025 brought renewed uncertainty as geopolitical risks and market volatility disrupted recovery. Trade agreements and tariff adjustments with partners like China have offered some relief, but instability has eroded business confidence and weakened consumer sentiment – especially in discretionary categories such as apparel and footwear.

Jitong Li

Jitong Li

Article

Chart of The Month: Germany’s Medical Cannabis Boom – Telemedicine’s Role and Regulatory Crossroads

19 Nov 25

Our latest Chart of the Month explores Germany’s rapid rise as a legal cannabis market, driven by eased access and telemedicine platforms expanding patient reach.

Lucas Pinto

Lucas Pinto