Articles
World Cup Effects on Consumer Foodservice in Mexico and the US
11 May 26As the FIFA World Cup approaches, leading foodservice and delivery players are rolling out strategies to capture consumption beyond the stadium, recognising that most viewing will take place in homes, offices, bars, and restaurants.
Benjamin Bahena
Euromonitor’s Monthly Roundup: May 2026
11 May 26Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our experts and market research knowledge hub, Passport. Here are your must-read insights for May 2026.
Euromonitor International
Top Five Trends Shaping the Consumer Foodservice Industry in 2026
11 May 26In 2025, the consumer foodservice industry remains vibrant despite pressures on discretionary spending. Wellness-aligned menus, flavour exploration and beverage personalisation are all considerable drivers for consumer excitement and operator innovation. On top of this, third-party and first-party fulfilment providers are vying for loyalty through a wide and evolving toolset of value propositions.
Nik Allen
Key Trends Shaping Sustainability Communication in 2026
6 May 26Sustainable products hit USD665 billion in sales in 2025, outpacing conventional growth. Yet fatigued consumers are switching off generic sustainability messages. In 2026, FMCG brands must adapt sustainability communication as regulation tightens, AI transforms commerce, and supply chain volatility persists.
Jorge Zuniga
Top Five Trends Shaping the Hot Drinks Industry in 2026
5 May 26The hot drinks industry is facing challenging times in 2026. Climate pressures and higher energy and logistics costs due to geopolitical conflicts are driving up prices again and brands need to target consumers more effectively to generate value growth
Tristan Höver
Chart of the Month: Economic Impact of a Prolonged Iran War
30 Apr 26The US/Israel-Iran war has caused a major shift in global economic dynamics, driving oil prices higher and exposing vulnerabilities in energy-dependent economies. Our latest Chart of the Month looks at the projected impact of this war by country.
Aiste Bijune
Fintech’s Next Phase: Lending, Security and Digital Currencies
30 Apr 26Fintech is accelerating a structural transformation in payments and lending, driving significant uptake of digital wallets, stablecoins, and buy now, pay later (BNPL) offerings, while facing heightened challenges from increasing payment fraud. Payment companies and merchants must manage an environment where consumer demands, security risks and competitive pressures are changing more rapidly than before.
Kendrick Sands
The Value of Validated Product Claims in Marketing Messaging
29 Apr 26Boost trust, credibility and sales with validated product claims. Learn how substantiation transforms advertising and strengthens consumer confidence.
Michael Fergus
Five Consumer Shifts Redefining Value, Connection and Loyalty in 2026
27 Apr 26As economic pressures and digital fatigue reshape priorities, the Euromonitor International Voice of the Consumer: Lifestyles Survey 2026, reveals where value, connection and aspiration are being redefined, and how brands can respond.
Jana Rude