Articles
Beauty Offers Health Supplement Companies a Route to Faster Growth
23 Mar 26As consumers strongly link being attractive with appearing healthy, beauty-positioned supplements surpass traditional health products in both growth and innovation focus.
Nick Stene
GenAI Discovery and the Changing Shopper Funnel
23 Mar 26AI is no longer just influencing how consumers discover products, it is beginning to mediate decisions and shape purchases before shoppers even reach a retailer. The trend is shaping commerce across markets globally. From AI-assisted search and recommendation engines to emerging agent-led discovery and checkout journeys, a new commerce model is forming - one that compresses the funnel, redefines shopper trust and visibility for brands and retailers
Rabia Yasmeen
Understanding Cross‑Country Loyalty Dynamics in the Airline Industry
23 Mar 26Cross-country differences in loyalty participation and spending reveal how effectively programmes convert engagement into commercial impact. Using Euromonitor’s Loyalty Contribution Index and Loyalty Index, this article explores how airline markets compare globally and how company strategies align with national loyalty dynamics.
Jared Conway
Why Competitive Benchmarking Is Essential for FMCG Brands
19 Mar 26FMCG markets are shifting fast, and the brands winning right now aren’t relying on last year’s playbook. That’s why competitive benchmarking is the backbone of an effective strategy, so you can decide where to double down—or pull back.
Joao Luiz Paschoal
Spielwarenmesse: How Kidults Are Shaping the Future of Play
18 Mar 26Ratna Sita Handayani, Head of Research (DACH region) at Euromonitor International, was invited to present at the 75th Spielwarenmesse in Nuremberg where she unpacked how the cute economy is a strategic pillar of growth at a time when consumers are turning to toys for comfort and connection.
Loo Wee Teck
Finovate Europe 2026: From Possibility to Deployment
18 Mar 26Finovate Europe 2026 convened over 1,000 senior decision makers in London to examine deployable fintech solutions within the constraints of legacy infrastructure and regulatory frameworks. The event identified six dominant themes—AI deployment, payments innovation, embedded finance, fraud prevention, risk management and digital assets.
Farhat Hanif
Snacks E-Commerce: How Social Media and AI Are Reshaping Discovery
17 Mar 26Global e-commerce snack sales now total USD57 billion, growing faster than most channels except warehouse clubs and discounters. Recommendation algorithms have proved highly effective for snacks due to strong repurchase rates, with growth driven by lower marketing costs, amplified reach potential, and alignment with digital-native consumers.
Rabia Yasmeen
Apparel and Footwear to 2030: Building Resilience Amidst Volatility and Muted Global Growth
16 Mar 26Global apparel and footwear is entering a period of cautious growth, technological disruption and polarising market dynamics. Growth prospects to 2030 remain subdued, amid persistent geopolitical unrest, inflationary headwinds, widening socioeconomic divides and shifting consumer preferences. Yet, even amid such volatility, there are opportunities for players that can pivot, diversify and innovate.
Marguerite LeRolland
Three Key Tech Forces Powering Asia’s Trillion Dollar Gen Alpha Surge
16 Mar 26Gen Alpha is the emerging growth engine for Asian economies. Nearly one billion Gen Alphas shape demand to 2040, while their parents, now the household decision-makers, sustain USD9 trillion in 2025 family spend. As the oldest Alphas work from 2030, their outlays will record USD3 trillion by 2040. This scale requires action: safer, human-centred, ultra-convenient, personalised tech, especially in AI, social media and gamification, and smart devices.
David Zhang