Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

Editor's Choice

Latest Content

Article

Energising Everyone: How New Segmentation is Powering US Energy Drinks Beyond the Core

18 Aug 25

Energy drinks remains one of the growth stars in US soft drinks, and more widely across consumer packaged goods. Despite many categories struggling to stimulate meaningful volume with a financially stretched US consumer, energy drinks achieved 4% retail volume growth in 2024 – even accounting for weaker traffic in the higher-priced, inflation-impacted convenience channel, a challenge which appears to be somewhat abating in 2025.

Howard Telford

Howard Telford

Webinar

The Business of Uncertainty: Impact of Trump Policies Across Industries

17 Jun 25 | UTC: 12:00 AM

What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.

Euromonitor International

Euromonitor International

Webinar

Finding the next big thing: Digitally native disruptors in FMCG

7 May 25 | GMT: 03:00 PM

Digitally native brands are reshaping the FMCG industry. Register for our webinar to explore how online marketplaces, social commerce and direct-to-consumer strategies are fuelling this transformation.

Euromonitor International

Euromonitor International

Article

Finding White Space in the Modern Soft Drinks Landscape

25 Apr 25

"Better For You" beverages from local and global manufacturers are disrupting the traditional soft drinks landscape, especially in developed markets. The consumer path to premiumisation is increasingly aligned with wellness trends and functional ingredients. Opportunities abound, but how do players avoid rolling out a new product into an already saturated category?

Nik Allen

Nik Allen

Article

On-Trade Alcoholic Drinks: Navigating Sobering Times

22 Apr 25

Global economic uncertainty plus generational shifts in socialising behaviour together cast a long shadow over the outlook for on-trade alcohol. Historic patterns can no longer be relied upon for future success. Still, on-trade settings will remain vital to the industry given their pivotal role in consumer outreach, value generation, and brand awareness. Where will the opportunities be found?

Anna Ward

Anna Ward

Article

India Leads the Shift in Alcoholic Drinks Consumption Towards Developing Countries

7 Apr 25

A confluence of factors, including inflationary pressures, saturated Western markets, aging consumers in those areas, and China's economic downturn, has led to a saturation point in the global alcoholic drinks market. The next five years will likely see a surge in consumption within developing nations.

Amulya Pandit

Amulya Pandit

Access Insights Instantly Browse our report store to quickly identify new opportunities with strategic overviews and market forecasts. Access over 20,000 reports covering industries, macro-economic and consumer trends by country, region and global markets. Learn More