Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

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Low Loyalty, High Scrutiny: Drinks Innovation in the Age of Social Media

17 Feb 26

Internet culture and social media are major catalysts of drink creations and trends but also platforms for scrutiny and accountability. Consumers are reacting quickly, critically and publicly to new food and beverage products. Press play to hear from Howard Telford, Senior Global Insight Manager – Soft Drinks, on how brands can navigate and adapt to these shifts. 

Howard Telford

Howard Telford

Article

Mapping Value in Juice: Unlocking the Next Growth Wave Through Consumer Need States in Australasia

5 Feb 26

Australasia’s juice market remains structurally challenged, with growth constrained by intensifying competition from higher-momentum better-for-you beverages and ongoing cost-of-living pressures that have curtailed discretionary spending.

Icey Huang

Icey Huang

Article

Next-gen Functional Food and Drinks: Compelling, Craveable, Convenient

16 Dec 25

After a proliferation of claims, functional food and drinks are entering a new phase where success means delivering clear, credible benefits - gut health, sustained energy, emotional balance - in formats suited to modern lifestyles. Those blending scientific credibility with indulgence and convenience, especially via snackable and portable options, will make functionality enjoyable and accessible.

Karine Dussimon

Karine Dussimon

Article

Gen Z Redefines Coffee and Tea Culture

9 Oct 25

In a world marked by economic uncertainty, climate change, and shifting consumer values, Gen Z is emerging as a transformative force in the coffee and tea industry. Born between 1995 and 2009, this generation is digitally native, wellness-orientated, experimental and driven by personalisation and experience.

Nathanael Lim

Nathanael Lim

Report Extract

FMCG Outlook and Opportunities: 2025 Edition

8 Oct 25

Find the latest insights on FMCG growth drivers, trends and opportunities for your strategy with market forecasts to 2029.

Euromonitor International

Euromonitor International

Article

How New Product Pricing Impacts Staying Power

7 Oct 25

Price positioning can make or break new product survival. Euromonitor’s Innovation solution shows stark differences across categories: premium juice launches underperform, with shorter shelf lives, while premium energy drinks thrive, supported by functional benefits, lifestyle branding and longer stability. Understanding where premiumisation drives staying power helps companies reduce failure and maximise innovation impact.

Jared Conway

Jared Conway

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