Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

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Article

Gen Z Redefines Coffee and Tea Culture

9 Oct 25

In a world marked by economic uncertainty, climate change, and shifting consumer values, Gen Z is emerging as a transformative force in the coffee and tea industry. Born between 1995 and 2009, this generation is digitally native, wellness-orientated, experimental and driven by personalisation and experience.

Nathanael Lim

Nathanael Lim

Report Extract

FMCG Outlook and Opportunities: 2025 Edition

8 Oct 25

Find the latest insights on FMCG growth drivers, trends and opportunities for your strategy with market forecasts to 2029.

Euromonitor International

Euromonitor International

Article

How New Product Pricing Impacts Staying Power

7 Oct 25

Price positioning can make or break new product survival. Euromonitor’s Innovation solution shows stark differences across categories: premium juice launches underperform, with shorter shelf lives, while premium energy drinks thrive, supported by functional benefits, lifestyle branding and longer stability. Understanding where premiumisation drives staying power helps companies reduce failure and maximise innovation impact.

Jared Conway

Jared Conway

Article

Trending Topics: Intentional Consumption

26 Sep 25

Intentional consumption is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.

Shane MacGuill

Shane MacGuill

Article

Energising Everyone: How New Segmentation is Powering US Energy Drinks Beyond the Core

18 Aug 25

Energy drinks remains one of the growth stars in US soft drinks, and more widely across consumer packaged goods. Despite many categories struggling to stimulate meaningful volume with a financially stretched US consumer, energy drinks achieved 4% retail volume growth in 2024 – even accounting for weaker traffic in the higher-priced, inflation-impacted convenience channel, a challenge which appears to be somewhat abating in 2025.

Howard Telford

Howard Telford

Webinar

The Business of Uncertainty: Impact of Trump Policies Across Industries

17 Jun 25 | UTC: 12:00 AM

What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.

Euromonitor International

Euromonitor International

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