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No claim, no gain: Winning your category with irrefutable data
28 Oct 26 | GMT: 03:00 PMJoin this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Euromonitor International
Coffee’s Next Phase: Personalised Energy for Modern Lifestyles
2 Sep 26Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.
Tristan Höver
What Product Survival Analysis Reveals About Health Claims in Soft Drinks
31 Jul 26Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
Jared Conway
Drinks at the National Restaurant Association Show - Key Takeaways
29 May 26Euromonitor International attended the 2026 National Restaurant Association Show in Chicago this May. One of the big headlines was the sheer number of vendors looking to bring their AI-based restaurant solutions to kitchens. From menu automation to delivery planning, and even voice-operated vending solutions, AI was everywhere.
Ryan Tuttle
Top Five Trends Shaping the Hot Drinks Industry in 2026
5 May 26The hot drinks industry is facing challenging times in 2026. Climate pressures and higher energy and logistics costs due to geopolitical conflicts are driving up prices again and brands need to target consumers more effectively to generate value growth
Tristan Höver
Low Loyalty, High Scrutiny: Drinks Innovation in the Age of Social Media
17 Feb 26Internet culture and social media are major catalysts of drink creations and trends but also platforms for scrutiny and accountability. Consumers are reacting quickly, critically and publicly to new food and beverage products. Press play to hear from Howard Telford, Senior Global Insight Manager – Soft Drinks, on how brands can navigate and adapt to these shifts.
Howard Telford