Sub-Saharan Africa Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Sub-Saharan Africa.

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Article

Top 100 City Destinations Index 2025: Driving Growth and Innovation

2 Dec 25

The Euromonitor International Top 100 City Destinations Index 2025, produced in collaboration with Lighthouse, assesses 100 cities using more than 50 metrics across six core pillars to deliver an overall city attractiveness score. Covering economic and business activity, tourism performance, infrastructure, tourism policy and appeal, health and safety, and sustainability, the Index offers a holistic perspective on the factors driving urban success and resilience.

Vitalij Vladykin

Vitalij Vladykin

Webinar

Eyes on Africa 2025 - Unlocking consumer goods growth opportunities in Africa

1 Oct 25 | GMT: 12:00 PM

Join the Eyes on Africa 2025 Webinar to navigate the evolving African consumer landscape and identify strategic growth opportunities in Sub-Saharan Africa. In this live session, attendees will gain key insights into consumer behaviour, digital innovation, economic trends, and actionable strategies to unlock long-term business success. Don’t miss the opportunity to gain fresh insights and practical strategies to transform your business and capitalise on emerging growth opportunities in the rapidly evolving FMCG sector.

Euromonitor International

Euromonitor International

Article

South Africa’s Cannabis Market: Building Momentum Despite Regulatory Inaction

21 Jul 25

Macroeconomic trends, such as developments in legislation and regulations, are the primary drivers and constraints for the South African cannabis market’s current performance, as well as its medium-to-long-term performance. While these developments establish the framework – or “rules of the game” – their influence is most notable in shifting consumer behaviours and market trends. To this end, three key consumer trends stand out as central in shaping the future of the cannabis industry in South Africa.

Christopher  Day

Christopher Day

Article

BRICS+ Expansion and Market Opportunities Amid Rising Uncertainty

30 Apr 25

The expansion of BRICS+ marks a pivotal shift in the global economic landscape, offering a strategic response to escalating trade tensions and mounting geopolitical uncertainty. By integrating diverse emerging markets, fostering deeper cooperation and diversifying trade routes, the growing bloc can help to enhance supply chain resilience and mitigate exposure to global risks, while its vibrant consumer base offers vast growth opportunities, fuelled by rising incomes and evolving demand.

Aleksandra  Svidler

Aleksandra Svidler

Article

Experience Tourism Growth in Middle East and Africa

5 Feb 25

There’s a surge in experience tourism in Middle East and Africa, with travellers seeking more immersive, culturally enriching, and adventurous activities than the traditional sightseeing and shopping. Rather than simply visiting landmarks or collecting souvenirs, travellers are exploring wellness retreats, local cultural engagements, and thrilling adventures that leave a lasting impact with the destinations they visit.

Steve Odinga

Steve Odinga

Article

Chart of the Month: Countries with Highest and Lowest Inflation Rates in 2025

30 Jan 25

Our Chart of the Month series provides visuals that can help you navigate economic uncertainty and make informed decisions on spending, investment, and consumer engagement. This month, we are looking at global inflation.

Lan Ha

Lan Ha