Sub-Saharan Africa Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Sub-Saharan Africa.

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Article

South Africa’s Cannabis Market: Building Momentum Despite Regulatory Inaction

21 Jul 25

Macroeconomic trends, such as developments in legislation and regulations, are the primary drivers and constraints for the South African cannabis market’s current performance, as well as its medium-to-long-term performance. While these developments establish the framework – or “rules of the game” – their influence is most notable in shifting consumer behaviours and market trends. To this end, three key consumer trends stand out as central in shaping the future of the cannabis industry in South Africa.

Christopher  Day

Christopher Day

Article

BRICS+ Expansion and Market Opportunities Amid Rising Uncertainty

30 Apr 25

The expansion of BRICS+ marks a pivotal shift in the global economic landscape, offering a strategic response to escalating trade tensions and mounting geopolitical uncertainty. By integrating diverse emerging markets, fostering deeper cooperation and diversifying trade routes, the growing bloc can help to enhance supply chain resilience and mitigate exposure to global risks, while its vibrant consumer base offers vast growth opportunities, fuelled by rising incomes and evolving demand.

Aleksandra  Svidler

Aleksandra Svidler

Article

Experience Tourism Growth in Middle East and Africa

5 Feb 25

There’s a surge in experience tourism in Middle East and Africa, with travellers seeking more immersive, culturally enriching, and adventurous activities than the traditional sightseeing and shopping. Rather than simply visiting landmarks or collecting souvenirs, travellers are exploring wellness retreats, local cultural engagements, and thrilling adventures that leave a lasting impact with the destinations they visit.

Steve Odinga

Steve Odinga

Article

Chart of the Month: Countries with Highest and Lowest Inflation Rates in 2025

30 Jan 25

Our Chart of the Month series provides visuals that can help you navigate economic uncertainty and make informed decisions on spending, investment, and consumer engagement. This month, we are looking at global inflation.

Lan Ha

Lan Ha

Video

Top Trends in Travel for 2025

16 Dec 24

Join Caroline Bremner, Senior Head of Travel Research at Euromonitor International, as she highlights five key trends shaping the future of travel and tourism; essential viewing for anyone in the industry. Despite economic challenges, travel is thriving, driven by the key trends of immersive experiences; travelling with intent; the connected trip; alignment with values, while sustainable, people-centric models ensure a resilient future.

Caroline Bremner

Caroline Bremner

Article

The Top 100 Cities Shaping the Future of Urban Travel in 2024

3 Dec 24

The Euromonitor International Top 100 City Destinations Index 2024 delivers actionable insights into the performance, appeal and potential of urban markets. It compares 55 different metrics in partnership with Lighthouse across six key pillars for 100 city destinations, to create an overall city attractiveness score. It looks at Economic and Business Performance, Tourism Performance, Tourism Infrastructure, Tourism Policy and Attractiveness, Health and Safety, and Sustainability.

Nadejda Popova

Nadejda Popova