Middle East and North Africa Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in the Middle East and North Africa.

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Article

Top 100 City Destinations Index 2025: Driving Growth and Innovation

2 Dec 25

The Euromonitor International Top 100 City Destinations Index 2025, produced in collaboration with Lighthouse, assesses 100 cities using more than 50 metrics across six core pillars to deliver an overall city attractiveness score. Covering economic and business activity, tourism performance, infrastructure, tourism policy and appeal, health and safety, and sustainability, the Index offers a holistic perspective on the factors driving urban success and resilience.

Vitalij Vladykin

Vitalij Vladykin

Article

Heat Pumps in Europe, Middle East and Africa: The Key to a Climate-resilient Future

28 Oct 25

Heat pumps are rapidly emerging as one of the defining technologies in the global effort to combat climate change. For energy consultants and appliance manufacturers, the adoption of heat pumps presents a significant opportunity – not just to meet decarbonisation goals but to transform the way homes and businesses are heated and cooled across Europe, Middle East and Africa (EMEA).

Euromonitor International

Euromonitor International

Webinar

Eyes on Africa 2025 - Unlocking consumer goods growth opportunities in Africa

1 Oct 25 | GMT: 12:00 PM

Join the Eyes on Africa 2025 Webinar to navigate the evolving African consumer landscape and identify strategic growth opportunities in Sub-Saharan Africa. In this live session, attendees will gain key insights into consumer behaviour, digital innovation, economic trends, and actionable strategies to unlock long-term business success. Don’t miss the opportunity to gain fresh insights and practical strategies to transform your business and capitalise on emerging growth opportunities in the rapidly evolving FMCG sector.

Euromonitor International

Euromonitor International

Article

BRICS+ Expansion and Market Opportunities Amid Rising Uncertainty

30 Apr 25

The expansion of BRICS+ marks a pivotal shift in the global economic landscape, offering a strategic response to escalating trade tensions and mounting geopolitical uncertainty. By integrating diverse emerging markets, fostering deeper cooperation and diversifying trade routes, the growing bloc can help to enhance supply chain resilience and mitigate exposure to global risks, while its vibrant consumer base offers vast growth opportunities, fuelled by rising incomes and evolving demand.

Aleksandra  Svidler

Aleksandra Svidler

Article

The Blurred Line Between Legal and Illicit E-Vapour Products in the Middle East

31 Mar 25

The illicit e-vapour trade presents a challenge to legally distributed products in the Middle East. Successfully navigating the e-vapour market in the Middle East requires a thorough understanding of these challenges and a strategic approach that allows brands to mitigate the illicit trade risk.

Alexandra Molokova

Alexandra Molokova

Article

Tapping into Potential: Unleashing Growth in the Middle East Juice Market

14 Feb 25

The Middle East is emerging as a key region for the global juice market. Consumer preferences are evolving, with health and wellness becoming a priority, encouraging many consumers to perceive juices as synonymous with nutrition and wellbeing. For example, in the United Arab Emirates, functional juices with benefits like metabolism-boosting and collagen-enriched options are gaining traction.

Manoj Nair

Manoj Nair