A strategic market assessment helps you execute an effective growth strategy. Read about three market indicators to review, so you can start finding the right opportunities for your business.
Market research in action
How can you use market research to turn complexity into clarity? Through the right combination of trusted intelligence and human expertise. That’s what you’ll find here—practical applications, expert perspectives and strategic resources to support your growth.
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Opportunity Minded
A series for business leaders and strategists where research experts share insights to accelerate your growth.
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Monthly roundup
Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with these free resources.
All roundupsWhere should we grow next?
How to assess and identify market opportunities
Article
Why Competitive Benchmarking Is Essential for FMCG Brands
19 Mar 26FMCG markets are shifting fast, and the brands winning right now aren’t relying on last year’s playbook. That’s why competitive benchmarking is the backbone of an effective strategy, so you can decide where to double down—or pull back.
Joao Luiz Paschoal
Article
3 Keys to Strategic Market Assessment
16 Feb 26A strategic market assessment helps you execute an effective growth strategy. Read about three market indicators to review, so you can start finding the right opportunities for your business.
Euromonitor International
Article
GenAI vs Market Research: Optimising Your Insights Strategy
2 Feb 26GenAI is changing the way businesses analyse markets and make decisions. But not all insights, data and sources are created equal. There’s a big difference between relying on GenAI tools alone and tapping into market intelligence powered by human expertise and AI tools. So, when should you use each?
Euromonitor International
How can consumer insights help us reach and resonate with our target audience?
Better understand your customers to improve segmentation, messaging and experiences
Video
[Opportunity Minded] Do You Need to Rethink Consumer Segmentation?
30 Apr 25Improve your approach to consumer segmentation with actionable insights from this episode of Opportunity Minded.
Euromonitor International
Article
Uncover the Voice of Consumers and Industry Experts
24 Feb 25You should use consumer insights as the foundation of your strategic development. Surveys give you answers to shopper preferences, emerging trends and product development opportunities. Here's how we can help.
Lisa Holmes
Article
How Understanding Consumer Habits Uncovers White Space Opportunities for Innovation
12 Sep 24Innovation continues to be at the forefront of companies’ strategies, but how to uncover those fresh ideas and opportunities is often difficult. A pathway to discovering where and how to innovate lies in better understanding the habits, opinions, and needs of consumers. There are often opportunities where consumers can’t find a solution, leading to white spaces for companies to deliver on that competitors might not have explored yet.
Anna Nelson
How do we measure risk and prepare for economic shifts?
Manage volatility with data, market research and analytical tools
Article
5 Smart Research Moves Businesses Make During an Economic Slowdown
12 Jun 25When consumer confidence dips, strong businesses don’t pause—they pivot. Learn how market research helps them stay ahead.
Euromonitor International
Article
How to Utilise Macro Model Insights
22 May 25A macro model helps you better understand economic risks in target markets—if you know how to use this analytical tool for effective scenario planning. Let’s review the impact of two scenarios that are top of mind for business leaders.
Aiste Bijune
Article
What Is a Macro Model?
19 Feb 25A macro model is an analytical tool designed to replicate the operation of an economy—either global or national. Macroeconomic forecasts allow policymakers and business executives to stay ahead of risks and spot opportunities to compare different strategic options.
Lan Ha
How can we innovate smarter and faster?
Guidance to help you develop and launch successful products
Article
Top 5 Product Innovation Mistakes to Avoid
25 Sep 25Today’s business environment requires faster and better innovation to sustain growth and your competitive edge. Here are the five biggest mistakes companies make when developing these strategies or new products.
Alison Angus
Video
[Opportunity Minded] Mastering the Product Innovation Process
26 Aug 25Discover the secrets to successful product innovation and NPD strategies in this episode of Opportunity Minded.
Euromonitor International
Article
How Understanding Consumer Habits Uncovers White Space Opportunities for Innovation
12 Sep 24Innovation continues to be at the forefront of companies’ strategies, but how to uncover those fresh ideas and opportunities is often difficult. A pathway to discovering where and how to innovate lies in better understanding the habits, opinions, and needs of consumers. There are often opportunities where consumers can’t find a solution, leading to white spaces for companies to deliver on that competitors might not have explored yet.
Anna Nelson
Featured resource
Your company’s future success depends on your ability to sustain growth. Here are eight data-driven strategies you can use to spot market opportunities that'll help drive profit.
Read nowHow do we price and position our products effectively?
Select the right claims and optimise your pricing strategy
Video
[Opportunity Minded] How to Stand Out with Effective Product Positioning and Marketing Claims
19 Feb 26Which claims or attributes should you use to convert shoppers into customers? Tune in for tips on effective product positioning in this episode of Opportunity Minded.
Euromonitor International
Article
The Value of Validated Product Claims in Marketing Messaging
10 Mar 25Boost trust, credibility and sales with validated product claims. Learn how substantiation transforms advertising and strengthens consumer confidence.
Michael Fergus
Article
A Guide to Refine Your Positioning Strategy
22 Mar 23Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.
Jared Conway
How can we improve our retail strategy?
Start to evaluate your distribution and channel mix
Article
The Insight Gap in E-Commerce: Transforming Data into Strategic Foresight
27 Oct 25Leading FMCG companies are doubling down on e-commerce. Why are some players ahead of the curve while others fall behind? A core reason: the insight gap.
Rabia Yasmeen
Video
[Opportunity Minded] Optimise Your Retail Channel Mix
23 Sep 25Are you selecting and selling through the right retail channels? Refine your distribution strategy with data-driven insights from this Opportunity Minded episode.
Euromonitor International
Article
25 Questions Every Brand Should Ask Before Joining a Marketplace
23 Jul 25Should you start selling on marketplaces? Here are 25 questions to help you assess whether this channel aligns with your growth goals, pricing strategy and brand positioning.
Rabia Yasmeen
How can we make smarter investment and financial decisions?
Build market research into your investment strategy
Article
Investment Banking: Utilising Research to Put a Price Tag on Companies
20 Jan 22Time and accuracy are of the essence in the Investment Banking world. Investment bankers need relevant and detailed information about an industry, market and/or company to fully understand the potential of an investment or deal. Market research can…
Euromonitor International
Article
How Asset Managers Can Use Market Research for Their Investment Strategy
14 Dec 21Asset management firms need to make well-timed investment decisions on behalf of their clients that will grow their portfolio. Market research can help you identify, evaluate and monitor your existing and potential investments.
Euromonitor International
Article
How Market Research Powers Private Equity Deals
30 May 19The race for private equity deals is currently in a hyper-competitive phase. From the first stages of discovery through to final stages of partnership and growth. Prospective partners are now demanding industry and category specialisation which…
Euromonitor International
How do human intelligence and GenAI work together to improve market research?
Combine expert human judgement with GenAI tools for reliable intelligence
Article
GenAI vs Market Research: Optimising Your Insights Strategy
2 Feb 26GenAI is changing the way businesses analyse markets and make decisions. But not all insights, data and sources are created equal. There’s a big difference between relying on GenAI tools alone and tapping into market intelligence powered by human expertise and AI tools. So, when should you use each?
Euromonitor International
How do different industries and sectors use market intelligence?
White Paper
B2B Decision-Making: Don’t Underestimate the Value of Market Research
6 Mar 23You wouldn’t expect a pilot about to embark on a transatlantic flight to fail to run through his pre-take off checks and review the weather forecast for the journey. So why would a business fail to engage in market research before setting out on a particular strategy, product launch or important decision?
Andrew Silk
Article
How Businesses Can Benefit From Trends Beyond Their Primary Industry
21 Feb 23It is essential to identify and act on trends beyond an organisation's core business to access new opportunities. Here is a quick breakdown of what businesses can gain from widening their industry focus.
Marija Milasevic
Article
How Advertising Agencies Can Add Value to Pitches and Campaigns
8 Dec 22Rising agency fees are unavoidable in a high-inflationary climate. And those cost hikes could challenge client retention. Here's why research is a critical resource for agencies to deliver effective campaigns.
Isabella Milne
