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GenAI is transforming the speed of market research, but credibility can’t be automated.
Understanding where GenAI adds value—or could lead you astray—helps you work with these tools effectively at the outset, from new concept ideation to initial, low-stakes exploration. But without this distinction, you’re at risk of making costly mistakes.
In this episode of Opportunity Minded, you’ll learn practical ways to use GenAI with intention for market research.
Tune in to look at:
- Three GenAI traps and how to avoid them
- Best applications for GenAI in market research
- Five questions to guide responsible use of GenAI
- The shift from LLMs to agentic AI
Make sure your prompts are fit for purpose, and get clear guidance on when to deploy GenAI, when to verify outputs with structured data and when to rely on expert judgement from specialists.
You can also find Opportunity Minded wherever you listen to your favourite podcasts.
Meet the expert: Lamine Lahouasnia, Director of GenAI
Keep growing with our series
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