Everyone’s talking about growth, but where and how can companies like yours find it? Enter: competitive benchmarking.
In this episode of Opportunity Minded, you’ll see why this type of assessment is a powerful tool for uncovering performance gaps and building a stronger strategic advantage. Knowing where you stand among your direct and indirect competitors is the first step towards outperforming them.
Watch now to discover:
- What competitor benchmarking is and why it matters in strategic decision-making
- The five layers of benchmarking analysis that reveal where you’re winning or falling behind
- How to use gap analysis to uncover opportunities and optimise your go-to-market strategy
- Practical steps to turn competitor insight into action for immediate impact
Plus, join in with a quick game (jump to 03:48) where we reveal which global beauty giant captured the most market share in the last five years and how they did it.
Press play to learn about how competitive benchmarking helps you stay ahead in a dynamic market. You can also find Opportunity Minded episodes wherever you listen to your favourite podcasts.
Meet the expert: Joao Paschoal, Senior Head of Practice – Companies
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