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Product innovation is the engine of relevance and revenue in a competitive market. But NPD pipelines without a data-driven, consumer-centric approach often stall instead of scale.
New launches should solve real problems or fulfil unmet demand better than competitors. These solutions keep your brand in carts, in minds and on shelves.
You’ll learn how to innovate with intent in this episode of Opportunity Minded. Explore the strategic imperatives of product innovation to inform your roadmap.
- What’s the difference between renovation, innovation and disruption? And which should you focus on?
- How do you identify white space opportunities for growth?
- Are you using the right data to inform your NPD strategy?
- Which indicators can signal successful (or failed) launches?
Tune in for examples of new innovative products, costly mistakes to avoid, go-to-market tips and recommendations to help you improve your NPD process.
You can also find Opportunity Minded episodes wherever you listen to your favourite podcasts.
Meet the experts
- Ali Angus, head of practice – innovation
- Brianna Makar, senior consulting practice manager – innovation
Keep growing with Opportunity Minded
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Recommended resources
Faster, Smarter Innovation: Track and Predict NPD Success
Discover how real-time innovation insights can help you react faster, plan smarter and boost your chances of NPD success.
Spotting Failed New Product Launches
Gain critical insights from failed new product launches and our NPD tracker that uncovers valuable data to refine innovation strategies across FMCG.
Why Tracking Attributes Across Industries Matters for Innovation
Tracking product attributes across industries reveals which trends truly drive innovation—not just at launch, but over time. Identify which claims are gaining traction across FMCG categories and which ones have the staying power to influence long-term success.
Monitoring New Launches to Spot High-Potential Products
In a crowded market, knowing which innovations truly resonate is crucial. Tracking new product development allows companies to identify emerging opportunities, assess competitor strategies and align internal development efforts with market shifts.
