This report examines new product development (NPD) activity within the Food and Beverage categories in the United Arab Emirates’ e-commerce space in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.
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Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in United Arab Emirates report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in United Arab Emirates report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across food and beverage categories in the United Arab Emirates
Indulgence trend and demand for premium quality drives NPDs
Chasing attention with limited-time offers
Key attributes: Better-for-you attributes lead new launches in the United Arab Emirates
High-quality, clean ingredients at the centre of new product development
Innovation boosted by rising pet population and pet humanisation trend
Successful year for new pet food launches thanks to trend-aligned innovation
Key attributes: Owners seek pet food with added functional benefits
The K9 Kitchen started selling their pet food at major retailers
Better-for-you alternatives and localisation drive new product development
New launches by local players contribute to the success of NPDs
Key attributes: Health claims driven by clean ingredients and functional benefits
Hayatna expands into the functional bottled water segment
Local brands and functional claims shape NPD in the United Arab Emirates
Tea NPD increased its share in assortment, while coffee saw decline
Key attributes: Relaxation support is among the leading attributes in new tea launches
The United Arab Emirates welcomes speciality coffee and tea blends
Limited number of new launches are a result of recent development in online sales
New launches shaped by zero alcohol content and new flavours
Barbican Turbo blurs the category line between RTDs and carbonates
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Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
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