This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Italy’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.
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Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in Italy report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in Italy report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across Beauty, Health and Home categories in Italy
Skinimalism and science-backed formulations drive NPD
Innovation slows, but clean beauty leads growth
Key attributes: Product positioning is shaped around benefits and ingredients
Added skin care and botanical ingredients drive hybrid formulations
Focus on preventative health and functional benefits propel new launches
Heightened investment and good retention accelerate innovation
Key attributes: Lifestyle maintenance positioning on the rise
Tailored vitamin solutions lead NPD activity in vitamins and supplements
Innovation focuses on indulgent in-home scents and sustainable formulations
Fewer launches, sharper focus
Key attributes: Eco-friendly innovation in home care
New scent innovation with added wellness functionality
Enhanced formulations, materials and sustainability features shape innovation
Awareness and inclusivity drive growth in adult incontinence innovation
Key attributes: Natural, fragrance neutral product positioning
Newly launched Tena pants offer triple protection
Monitoring Innovation for business growth
Passport Innovation: Methodology
Passport Innovation: What's covered?
Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
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