This report examines new product development (NPD) activity within the food and beverage categories in Australia’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.
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Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in Australia report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in Australia report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across food and beverage categories in Australia
New Asian brands and functional snacks launches lead NPD activity
High NPD activity offset by weak product retention
Key attributes: Health-focused claims shape packaged food innovation
Wellness and flavour at the core of new product development
New product development is fuelled by better-for-you options and new flavours
Innovation activity slowed amid economic instability
Key attributes: Low calories, low sugar and low alcohol claims drive NPD
Smirnoff expands into RTDs with vodka Crush product range
Beverages with functional and premium ingredients drive new launches
New product launches captured a greater portion of category assortments
Key attributes: Hydration at the forefront of new product development
Australian brands focus on hydration and vitamin fortification
Pet humanisation boosts demand for high-quality targeted pet food offerings
Owners prioritising their pets’ health drives new product launches
Key attributes: Pet health and wellness are major priorities for the owners
Ivory Coat introduced new premium product line, Inspired by Raw
Functional benefits and premium offers lead new hot drinks launches
New launches in coffee lost share, while tea NPDs remained stable
Key attributes: Functional benefits lead hot drinks attributes
The Australian market welcomes premium and speciality hot drinks
Monitoring innovation for business growth
Passport Innovation: Methodology
Passport Innovation: What’s covered?
Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
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