This report examines new product development (NPD) activity within the Beauty, Health and Home categories in France’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.
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Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in France report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in France report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across Beauty, Health and Home categories in France
Innovation through premium quality, natural products and functional ingredients
Innovation optimisation through close alignment of NPDs with consumer needs
Key attributes: Innovation is centred on the themes of hydration and skin health
Natural and functional ingredients drive new launches
Targeted solutions drive innovation to meet evolving consumer needs
Innovation momentum eases as market challenges mount
Key attributes: Positioning around immune system support leads health claims
The rise of beauty from within and longevity concepts shape innovation
New scent varieties and clean yet effective formulations power NPD
Overall innovation pace slows slightly amid market headwinds
Key attributes: Sustainability claims - standard practice yet untapped potential remains
Green and affordable positionings fuel new product development
Functionality and quality remain key, while affordability gains momentum
Economic headwinds temper innovation activity
Key attributes: The staying power of specific sustainability claims
Domestic nappy/diaper brand debuted products online
Monitoring Innovation for business growth
Passport Innovation: Methodology
Passport Innovation: What's covered?
Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
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