This report examines new product development (NPD) activity within the Beauty, Health and Home categories in India’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable). This report comes in PowerPoint only.
This report comes in PPT.
Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in India report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in India report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across Beauty, Health and Home categories in India
Multifunctionality and the rise of wellness-driven innovation
Hair and sun care NPDs gain momentum driven
Key attributes: Top claims reflect the shift towards derma-inspired beauty
Innovation centres around multifunctional beauty formulations
Vitamins and dietary supplements category welcomes new brands
Innovation strategies adjusted amid retention struggles
Key attributes: Addressing specific health needs hold potential for NPDs
New launches target specific needs and novel formats
Focus on eco-consciousness and fragrance-led differentiation
Air care launches are driven by new scent introductions
Key attributes: From utility to wellness and sustainability
HEM’s Fragrance Sachet became available at online retailer, bigbasket
Value, wellness and sustainability drive innovation
Economic uncertainty dampens innovation spending
Key attributes: No chemical additives claims lead in sustainable positioning
Huggies’ new line hits online shelves in August 2024
Monitoring Innovation for business growth
Passport Innovation: Methodology
Passport Innovation: What's covered?
Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!