This report examines new product development (NPD) activity within the Beauty, Health and Home categories in e-commerce in the United Arab Emirates in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable). This report comes in PowerPoint only.
This report comes in PPT.
Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in United Arab Emirates report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in United Arab Emirates report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across Beauty, Health and Home categories in the UAE
Masstige momentum and ingredient-led trends
Strong NPD momentum driven by moisturisers and baby care growth
Key attributes: Ingredient led-beauty, hydration and heritage
Culturally-relevant ingredients and packaging shows up in new launches
Rising awareness around healthy ageing boosts new product launches
Sports nutrition growth amid high churn
Key attributes: New products addressing specific need states hold growth potential
Convenient formats and multifunctional vitamin blends drive NPD activity
Convenience, efficiency and affordability drive new product launches
Home care NPDs recorded strong performance in 2024
Key attributes: Most NPDs claim to be fragrance free and environmentally friendly
Originally Yellow positions its new dishwashing liquid as natural yet effective
Convenience and sustainability at the forefront of new tissue and hygiene launches
Shift to online sales and activity of leading players boost NPD performance
Key attributes: Biodegradable and fragrance-free products lead
Pampers’ improved pants hit online shelves in the United Arab Emirates
Monitoring Innovation for business growth
Passport Innovation: Methodology
Passport Innovation: What's covered?
Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!