This report utilizes Euromonitor International’s new Passport Innovation platform to explore new product launches across Food and Beverage categories. The report features new brand and sub-brand launches and their attributes across Packaged Food, Soft Drinks, Hot Drinks and Pet Care industries. Three key innovation trends are identified for each of the industries, with product examples from large global e-commerce retailers launched over the last 12 months.
Delivery
This report comes in PPT.
Key findings
Innovation in Soft Drinks
Innovation in soft drinks is increasingly shaped by consumer demand for functional benefits, with focus and relaxation emerging as key areas for growth. Brands are balancing health and indulgence by combining functional benefits, cleaner formulations and bold flavour profiles. In a crowded marketplace, brands are leaning on bold, social media-ready visuals and lifestyle-led positioning to stand out, capture attention and drive engagement.
Innovation in Hot Drinks
Functionality continues to drive innovation in hot drinks, with growth opportunities in focus, mental wellbeing, gut health and beauty positioning. Brands are emphasising cold consumption occasions and chilled formats that appeal to younger consumers. To remain competitive, brands must offer customizable and culturally relevant experiences that balance functional benefits, indulgence and convenience.
Innovation in Packaged Food
Innovation in packaged food is driven by growing demand for products that balance health and indulgence. Brands are focusing on delivering affordable yet high-quality experiences through functional benefits, clean-label formulations and bold sensory appeal. Brand collaborations and globally-inspired meal profiles are capturing consumer interest. Limited editions add excitement, while digital-first, social media-ready designs help brands engage with younger consumers.
Innovation in Pet Care
Pet food innovation is being shaped by pet humanisation and premiumisation. With functionality remaining a top priority, brands are developing need-specific solutions that address pets’ physical, emotional and behavioural wellbeing, leveraging novel ingredients and cleaner formulations. The ongoing demand for affordable yet premium offerings will continue to shape new product development across the category.
Why read this report?
Key findings
Innovation in F&B: Intentional consumption, personalisation and affordability
Tracking product longevity across adjacent industries and categories to inform NPD
NPD overview: Measured innovation with opportunities in flavour and functionality
Leading suppliers’ NPD: Bold taste profiles, BFY sodas and functional positioning
Top three innovation trends in soft drinks
Key attributes: Zero sugar and functional claims lead
NPD highlights: Functional positioning - a way forward
NPD highlights: Concentrates and bottled water’s focus on relaxation
NPD highlights: Celsius looks to broaden reach and enhance portfolio diversification
Recommendations: How to win
NPD overview: Balancing cost and evolving consumer expectations
Leading suppliers’ NPD: Enhanced focus on novel at-home experiences and flavours
Top three innovation trends in hot drinks
Key attributes: Health claims promote mental wellbeing in hot drinks
NPD highlights: Growing spend on wellness fuels new product launches
NPD highlights: Demand for personalisation and convenience fuels cold-brew launches
NPD highlights: Coffee’s evolving role beyond energy boosting
Recommendations: How to win
NPD overview: Innovation slows as value and affordability take centre stage
Leading suppliers’ NPD: Novel flavours, LTOs and brand collabs
Top three innovation trends in packaged food
Key attributes: Health positioning centres on fibre , protein and less sugar
NPD highlights: Better-for-you options drive new launches
NPD highlights: Regional taste inspired and premium flavours in snacks
NPD highlights: Private label rises to deliver quality affordable offerings
Recommendations: How to win
NPD overview: Innovation with staying power
Leading suppliers’ NPD: Competition intensifies as cat food takes centre stage for NPD
Top three innovation trends in pet care
Key attributes: Health and functionality as pathways to premiumisation
NPD highlights: Nutrition tailored to specific needs
NPD highlights: Addressing functional benefits in treats
NPD highlights: Premiumisation through ingredient integrity
Recommendations: How to win
Passport Innovation: What's covered?
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