Michelle Evans Global Lead, Retail and Digital Shopper Insights
chicago
English
I drive Euromonitor's retail and digital research strategy, providing actionable insights into where and how consumers shop, as well as the evolving path to purchase.
About Michelle
Michelle is Global Lead for Retail and Digital Consumer Insights at Euromonitor International. Based in Chicago, she has more than 15 years of experience covering retail.
Expertise
Clients across a range of industries tap into Michelle's in-depth knowledge of digital transformation, e-commerce and tech innovation to accelerate growth strategies. Recognised as a retail thought leader, she was named a top retail influencer by RETHINK Retail (2021-2026). She leads the NRF’s Industry Partner Council as a member of the steering committee. She has shared her expertise across industry events, including NRF: Retail’s Big Show, Shoptalk, Groceryshop, World Retail Congress, Money20/20, Finovate and eTail.
Leveraging her master’s degree in journalism from Northwestern University, she has a recurring column on Forbes.com and is regularly quoted in publications globally.
Recently Published Work
Trending Topics: Next-Gen Online Storefront
25 Sep 25Next-Gen Online Storefront is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Michelle Evans
Inviting Gen Z In to Shape the Future of E-Commerce
10 July 2025 18:00 GMTJoin us for an exclusive webinar where we'll uncover the online channels reshaping the FMCG landscape.
Michelle Evans
Shoptalk Spring 2025
Mandalay Bay, 3950 S Las Vegas Blvd, Las Vegas, NV 89119 25 March 2025 16:05 PTRising retailers and brands unite at Shoptalk for unrivaled business-critical connections, conversations, insights and extraordinary shared experiences to reimagine the future together.
Michelle Evans