An Hodgson Head of Services, Economies and Consumers Insights
london
English, Vietnamese
I am dedicated to promoting thought leadership and delivering impactful insights that empower clients across industries and geographies to make informed, strategic decisions.
About An
As the Head of Insights for Services, Economies, and Consumers, An leads a team of industry experts and thought leaders, driving business growth and client success through impactful content, outstanding client service, and research excellence.
Based in London, An has 18 years of experience in macro and socioeconomic analysis, and mixed methodology research. Her expertise has been showcased at prestigious global business events, and she has been cited in leading publications such as the Financial Times, Bloomberg, and CNBC. Prior to her career at Euromonitor, An worked at the BBC in London, and was a post-doctoral research fellow at Lund University in Sweden.
Recently Published Work
Neither Rare Nor Earth: The Next Frontline in Global Supply Chain Risk
14 Oct 25China’s expanded export controls on rare earths, announced on 9 October – followed days later by President Trump’s threat of 100% tariffs on Chinese imports – mark a new phase in economic confrontation between the world’s two largest economies. Although rhetoric softened within days, the imperative for business leaders is clear: prepare for heightened volatility, enhance supply chain security, and increase strategic investment in technology and material resilience.
An Hodgson
Trending Topics: Beyond Affordability
24 Sep 25Beyond Affordability is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
An Hodgson
Rethink Reliance on the US Market: Where to Diversify in a Fragmenting World
28 Jul 25The Trump administration’s continued focus on “America First” is reshaping global trade dynamics. With risks and uncertainty surrounding tariffs, cross-border logistics, and trade restrictions, reassessing reliance on the US market and diversifying into new consumer markets has become the top strategic imperative for businesses. This article provides a data-led guide to where businesses should look next and why, using our Alternative Market Opportunity Index.
An Hodgson