An Hodgson Head of Services, Economies and Consumers Insights
london
English, Vietnamese
I am dedicated to promoting thought leadership and delivering impactful insights that empower clients across industries and geographies to make informed, strategic decisions.
About An
As the Head of Insights for Services, Economies, and Consumers, An leads a team of industry experts and thought leaders, driving business growth and client success through impactful content, outstanding client service, and research excellence.
Based in London, An has 18 years of experience in macro and socioeconomic analysis, and mixed methodology research. Her expertise has been showcased at prestigious global business events, and she has been cited in leading publications such as the Financial Times, Bloomberg, and CNBC. Prior to her career at Euromonitor, An worked at the BBC in London, and was a post-doctoral research fellow at Lund University in Sweden.
Recently Published Work
Trending Topics: Beyond Affordability
24 Sep 25Beyond Affordability is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
An Hodgson
Rethink Reliance on the US Market: Where to Diversify in a Fragmenting World
28 Jul 25The Trump administration’s continued focus on “America First” is reshaping global trade dynamics. With risks and uncertainty surrounding tariffs, cross-border logistics, and trade restrictions, reassessing reliance on the US market and diversifying into new consumer markets has become the top strategic imperative for businesses. This article provides a data-led guide to where businesses should look next and why, using our Alternative Market Opportunity Index.
An Hodgson
Tariff Turbulence: Supply Chains, Scenarios and Strategic Optionality
16 Jul 25As President Trump intensifies his trade war after a three month pause on the “reciprocal” tariffs announced in early April, the international trade environment has never been more volatile. Recent tariff threats targeting Canada, the EU, Mexico and others underscore how quickly trade dynamics can shift, with potentially far-reaching consequences. The challenge for global businesses is not only to assess immediate impacts, but also to remain strategically agile as events continue to unfold.
An Hodgson