An Hodgson Head of Services, Economies and Consumers Insights
london
English, Vietnamese
I am dedicated to promoting thought leadership and delivering impactful insights that empower clients across industries and geographies to make informed, strategic decisions.
About An
As the Head of Insights for Services, Economies, and Consumers, An leads a team of industry experts and thought leaders, driving business growth and client success through impactful content, outstanding client service, and research excellence.
Based in London, An has 18 years of experience in macro and socioeconomic analysis, and mixed methodology research. Her expertise has been showcased at prestigious global business events, and she has been cited in leading publications such as the Financial Times, Bloomberg, and CNBC. Prior to her career at Euromonitor, An worked at the BBC in London, and was a post-doctoral research fellow at Lund University in Sweden.
Recently Published Work
Energy Shock Exposes Asia's Structural Vulnerability
1 Apr 26The global energy price shock and supply disruptions amid the US/Israel-Iran war expose Asia’s dependence on Middle Eastern energy, concentrated trade corridors, and highly price-sensitive consumer demand. The immediate disruption is already affecting economies, companies and consumers across the region, but the bigger implication is more structural: energy security, supply chain optionality, and value-driven demand are becoming more central to business strategy in a more volatile operating environment.
An Hodgson
When Disruption Becomes the Baseline: Rethinking Travel for a Polycrisis World
11 Mar 26Geopolitical challenges are becoming ever more disruptive to travel operations. Rather than isolated incidents, they now serve as a stress test for a new operational baseline in which macro shocks – geopolitical, socioeconomic, and climate-related – are increasingly frequent and prone to cascading through global systems. In this era of polycrisis, resilience, corridor diversification, and digital seamlessness must become central to travel and tourism businesses’ growth strategies. The US/Israel-Iran war and its spillover effects on GCC countries is illustration of this disruptive risk.
An Hodgson
New Tariffs, New Uncertainty, and New Business Strategies
2 Mar 26The US Supreme Court’s landmark ruling on 20 February 2026 found that President Trump’s use of emergency powers to impose tariffs was unlawful. Far from reducing trade policy volatility, the Court’s decision – and the White House’s immediate pivot to alternative tariff tools – have increased uncertainty for trading partners, companies and consumers. Understanding the implications of this shift and its consequences is crucial for stakeholders to adapt strategically and make informed decisions.
An Hodgson