Lan Ha Head of Insights - Economies & Consumers
düsseldorf
English, Vietnamese, German
I am dedicated to promoting thought leadership and delivering impactful insights on how pivotal economic and consumer trends can shape businesses, empowering companies and organisations to make informed decisions.
About Lan
Lan oversees Euromonitor International’s economic and consumer research and client engagements. She specialises in macroeconomic and scenario analysis, trade and investment trends, and demographic shifts.
Awards and recognition
Lan advises clients across a range of industries on the global economic and consumer outlook and its business implications, helping leaders move forward with informed long-term strategies. Lan previously worked as an economist in a research institution as well as in a development bank providing economic and market analysis.
Recently Published Work
Global Economic Outlook: Q4 2025
27 Nov 25The global economy continues to adapt to the changing trade landscape, and is demonstrating resilience, on the back of lower interest rates, easing inflation, a speedy reorganisation of global supply chains and the negotiation of trade deals between the US and its key trading partners. Nevertheless, higher tariff levels and ongoing policy uncertainty cloud the outlook.
Lan Ha
US-China Trade Tensions 2025: Three Likely Outcomes Amid Shifting Dynamics
27 Oct 25As the US-China trade truce deadline approaches in November, tensions between the world’s largest trading partners are reigniting. China’s new export controls on rare earths and the US’ threat of sweeping 100% tariffs on all Chinese imports have pushed relations to a new brink. Against this backdrop, the upcoming late-October negotiation meeting between Presidents Trump and President Xi carries high stakes. While both sides are likely to favour extending the trade truce reached in May and pull back some policies to avoid sudden supply-chain shocks, the risk of either a limited deal or a sharp escalation remains high, leaving global markets and trade flows on edge.
Lan Ha
Trending Topics: Market Volatility
30 Sep 25Market Volatility is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Lan Ha