Lan Ha Head of Economies & Consumers Insights
düsseldorf
English, Vietnamese, German
I am dedicated to promoting thought leadership and delivering impactful insights on how pivotal economic and consumer trends can shape businesses, empowering companies and organisations to make informed decisions.
About Lan
Lan oversees Euromonitor International’s economic and consumer research and client engagements. She specialises in macroeconomic and scenario analysis, trade and investment trends, and demographic shifts.
Awards and recognition
Lan advises clients across a range of industries on the global economic and consumer outlook and its business implications, helping leaders move forward with informed long-term strategies. Lan previously worked as an economist in a research institution as well as in a development bank providing economic and market analysis.
Recently Published Work
Top Five Fastest Growing Economies in 2026
22 Jan 26The global economy weathered trade shocks in 2025 and is expected to continue its resilience, supported by lower interest rates, moderating inflation, and sustained consumption. Of the world’s 62 major economies in Euromonitor International’s Macro Model, emerging countries India, Vietnam, Egypt, the Philippines, and Indonesia are expected to achieve the highest real GDP growth in 2026.
Lan Ha
Economies and Consumers in 2026: Key Trends to Watch
8 Jan 26As 2026 unfolds, global business faces a landscape marked by resilient but restrained growth, shifting trade dynamics, persistent cost pressures, widening consumer divides, and the rising influence of Generation Alpha. Success will depend on agility, authenticity and a nuanced understanding of rapidly fragmenting markets.
Lan Ha
Venezuela Regime Change Set to Influence Global Oil Markets, Geopolitical Dynamics, and Business Strategies
7 Jan 26The first year of Trump’s presidency was marked by significant uncertainty over tariffs, whilst the second year begins with the emergence of new geopolitical risks following the US capture of Venezuela’s head of state. This development introduces heightened uncertainty that extends beyond Venezuela, with implications across multiple regions. While global businesses face shifting geopolitical dynamics, the potential increased oil supply over the long term could help reduce energy price pressures.
Lan Ha