Lan Ha Head of Insights - Economies & Consumers
düsseldorf
English, Vietnamese, German
I am dedicated to promoting thought leadership and delivering impactful insights on how pivotal economic and consumer trends can shape businesses, empowering companies and organisations to make informed decisions.
About Lan
Lan oversees Euromonitor International’s economic and consumer research and client engagements. She specialises in macroeconomic and scenario analysis, trade and investment trends, and demographic shifts.
Lan advises clients across a range of industries on the global economic and consumer outlook and its business implications, helping leaders move forward with informed long-term strategies. Lan previously worked as an economist in a research institution as well as in a development bank providing economic and market analysis.
Recently Published Work
US-EU Trade Deal 2025: Key Implications for Economies and Global Business Strategy
30 Jul 25The US-EU trade deal announced on 27 July 2025 brings some much needed clarity to global markets amid ongoing geopolitical and trade volatility. It carries significant implications for the US, the EU and the broader global economy, accelerating shifts in trade flows, industrial strategies and geopolitical alignments.
Lan Ha
US Economy at Risk from Prolonged Tariff Policies
3 Jul 25Our economic growth forecasts for the US have been revised downwards for 2025 at the same time as inflation forecasts have risen. In this video, Lan Ha, Head of Insights for Economies and Consumers, examines the impact of continuing tariffs and escalations of the trade war, which could push the US economy into recession with inflation rising to 6-7%. This stagflation scenario complicates business strategies, threatening profit margins and requiring new growth avenues. However, scenario planning can help businesses navigate this uncertain environment and identify new growth opportunities.
Lan Ha
Global Economic Outlook: Q2 2025
12 Jun 25The global economy has witnessed growing headwinds since early 2025, as trade policy shocks from the US weigh on the global supply chain and business and consumer confidence.
Lan Ha