Luxury and Fashion

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Navigate trends shaping the future of luxury and fashion

Count on our luxury and fashion industry research when planning long-term growth, product category expansion, geographic targeting and retail strategy development.

Our insights emphasise the importance of personalisation, experiences and hyper-localised retail strategies to build emotional connections with consumers. We also explore how sustainability is becoming increasingly relevant for apparel and footwear, luxury goods and personal accessories players in demonstrating their value. Learn how to navigate these market trends with our trusted and objective view of their growth potential.

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5 Feb 26 | GMT: 03:00 PM

Get ready to turn consumer trends into opportunities for your brand. Watch our webinar for insights on the biggest lifestyle shifts in 2026 and the impact of these evolving priorities across industries.

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Apparel and Footwear to 2030: Building Resilience Amidst Volatility and Muted Global Growth

Global apparel and footwear is entering a period of cautious growth, technological disruption and polarising market dynamics. Growth prospects to 2030 remain subdued, amid persistent geopolitical unrest, inflationary headwinds, widening socioeconomic divides and shifting consumer preferences. Yet, even amid such volatility, there are opportunities for players that can pivot, diversify and innovate.

The Evolution of Luxury Gifting and its Impact on Valentine’s Day 2026

As the global economy navigates slow growth, tight labour markets and ongoing geopolitical tensions, luxury consumers are becoming more selective about how and where they spend. Nevertheless, the market continues to demonstrate resilience. With January’s period of restraint now behind us, Valentine’s Day 2026 represents the first major opportunity to reignite demand, followed closely by Chinese New Year and Eid al-Fitr, which marks the end of Ramadan. Against this backdrop, Valentine’s Day 2026 is shaping up to be a telling moment for the luxury market.

Introducing Euromonitor's Trending Topics

Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.

What do Fashion and Luxury Brands Need to Know About Gen Z?

By 2030, Generation Z and Alpha will comprise 45% of the global population, significantly shaping consumer trends. This video highlights Gen Z's tech-savvy nature, preference for personalised, digital experiences, and demand for seamless omnichannel shopping. Social consciousness and sustainability also resonate with this generation.

K-wave in Southeast Asia webinar

This webinar will explore how Korean companies and brands are aligning their business strategies to meet the rising expectations of Southeast Asian consumers, and how local companies are leveraging the K-Wave to connect with their markets.
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Get expert insights and actionable data to grow your business in luxury and fashion. From market trends to sustainability, our research helps you stay ahead.

We research three distinct categories, with detailed sub-category breakdowns: apparel, footwear and sportswear. We research 46 countries and produce modelled data where we don’t have local in-country analysts.

  • Value sales at retail and manufacturer selling prices
  • Sale by retail channel
  • Sales by value segnment - mass, mid and high

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research three distinct categories, with detailed sub-category breakdowns: experiential luxury, fine wines/champagne & spirits and personal luxury. We research 32 countries and produce modelled data where we don’t have local in-country analysts.

  • Core vs entry level luxury
  • Domestic vs international expenditure
  • Retail volume and value sales

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research four distinct categories, with detailed sub-category breakdowns: bags & luggage, jewellery, traditional & connected watches and writing instruments. We research 32 countries and produce modelled data where we don’t have local in-country analysts.

  • Company and brand data
  • Historic data and forecasts
  • Annual and quarterly updates
  • Up to 20 years of comparable data
  • Retail volume and value sales

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

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We help answer your biggest commercial questions. Use our independent and unbiased research to test your instincts and find evidence to support your ideas.

 

Euromonitor’s market research reports are an excellent starting point for understanding a category or market quickly. For more detailed data analytics and insights, Passport is the resource you need.  It offers strategic industry knowledge, tactical data and actionable insights all in one place. Alternatively, if you require custom research our consulting team is ready to help you.

Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.

Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need.  You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.

Latest reports from industry experts

World Market for Apparel and Footwear

Apparel and footwear was among the industries worst hit by the COVID-19 pandemic, and as the ongoing conflict in Ukraine further disrupts the world’s economy, fashion players are now in a race to adapt to an increasingly uncertain environment. Those investing in their digital transformation to offer new products, experiences and to rethink their supply chains will be best positioned to win, while upping one’s game on diversity and sustainability is also becoming imperative.

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World Market for Luxury Goods

The global luxury goods industry continues to recover; however, luxury brands are beginning to feel the strain of sluggish global growth. Caution and uncertainty reign across the landscape amid these volatile conditions, and the industry will continue to be shaped by a complex interplay of converging factors, including rising demand from emerging markets, new technology, weak economic growth, geopolitical instability, climate change, a reset of globalisation and changing consumer preferences.

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Where Consumers Shop for Personal Accessories

In 2024, offline retail led with 81.2% of global sales, showing the continued value of in-person shopping for tactile engagement, instant gratification, and trust which remains integral to the path to purchase in personal accessories. Yet, with e-commerce rising to 18.8%, digital adaptability is vital. Consumers expect seamless, tech-enhanced experiences. Retailers must innovate in-store while integrating digital tools and omnichannel services to stay competitive in a blended retail future.

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Sportswear in Turkey

The sportswear market in Turkey demonstrated significant growth in 2025, with a 37% increase in market size to TRY160 billion, driven by the rising demand for athleisure wear and health-conscious behaviour among consumers. This growth is expected to continue, with a forecast CAGR of 19% to reach TRY380 billion by 2030. The market’s attractiveness is enhanced by the increasing popularity of e-commerce and digital platforms, which have expanded market access for sportswear brands. To succeed in th

Add to cart USD 1,195

Apparel and Footwear in the US

Apparel and footwear in the US experienced modest growth in 2025, with a marginal retail volume increase, and 1% retail current value growth. This subdued performance was driven by a combination of factors, including ongoing tariff changes and shifting consumer preferences. The rise of the resale and rental trends, driven by consumers seeking affordability and sustainability, also hampered growth in primary sales. Apparel and footwear is characterised by a high level of fragmentation, with a mix

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Jeans in Mexico

In 2025, Mexico’s jeans category experiences a gradual recovery, shaped by economic uncertainty, trade-related pressures on imports, and shifting consumer behaviour. While demand remains below historical peaks due to market maturity and the durable nature of denim, local producers have strengthened their position as higher costs for international fast-fashion brands have reduced competitive pressure. At the same time, sustainability-driven resale, market polarisation, and the growing role of e-c

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Fine Wines/Champagne and Spirits in Mexico

In 2025, fine wines/champagne and spirits in Mexico achieved moderate growth of 4% in value sales, reaching MXN10.0 billion. This rise reflects the ongoing premiumisation trend and increased emphasis on artisanal craftsmanship. Despite persistent inflation, consumers continued to invest in high-quality, exclusive beverages, particularly tequila, which strongly embodies Mexican cultural identity, and appealed to both local and international markets, driving notable growth. The premiumisation tren

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Luxury Goods in China

In 2025, retail value sales of luxury goods in China saw a solid increase in current value terms, despite consumer sentiment being cautious owing to ongoing macroeconomic uncertainties, including slower GDP growth and sustained pressure on household incomes. Demand for luxury goods remained robust, driven by consumers' continued interest in meaningful experiences and their increasing perception of luxury goods as an investment. However, this was partially offset by some consumers reducing their

Add to cart USD 2,100

Personal Luxury in Taiwan

In 2025, designer apparel and footwear in Taiwan continued its steady growth trajectory, with retail value sales increasing by 1% compared to the previous year, to reach TWD67.5 billion. This growth underscores the sustained consumer preference for quality over quantity, as Taiwanese consumers increasingly prioritise premium, eco-conscious products. Notably, the expansion was particularly pronounced in men's designer apparel and footwear, which outpaced the women's segments in terms of value gro

Add to cart USD 1,195
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