Luxury and Fashion

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Navigate trends shaping the future of luxury and fashion

Count on our luxury and fashion industry research when planning long-term growth, product category expansion, geographic targeting and retail strategy development.

Our insights emphasise the importance of personalisation, experiences and hyper-localised retail strategies to build emotional connections with consumers. We also explore how sustainability is becoming increasingly relevant for apparel and footwear, luxury goods and personal accessories players in demonstrating their value. Learn how to navigate these market trends with our trusted and objective view of their growth potential.

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17 Jun 25 | UTC: 12:00 AM

The Business of Uncertainty: Impact of Trump Policies Across Industries

What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.

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Economies Health and Beauty Food and Nutrition

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Touch, Try, Trust: Experiential Retail Boosts Personal Accessories Brands

Despite the rapid growth of e-commerce and digital innovation in 2024, offline retail sales continued to dominate global personal accessories retailing, accounting for 81.2% of total sales, while retail e-commerce comprised 18.8%. This disparity underscores the enduring relevance of bricks-and-mortar stores, particularly in categories where emotional connection, tactile engagement, instant gratification, the power of brand storytelling and personalised service remain central to the shopping experience.

Luxury and Fashion Luxury Goods

Fashion: Navigating Change in the Face of Tariffs and Uncertainty

The new US tariffs will have a far-reaching impact on the globalised fashion industry. The US market faces higher prices, supply shortages, and shifts in consumer behaviour; while Chinese companies will need new export markets for their surpluses, redesigning the global trade landscape. Moreover, brands in the US and beyond will explore sourcing diversification strategies to mitigate future risks. This article looks at trade dependencies to understand the multiple implications of the tariffs on the fashion industry, from pricing to sourcing strategies and discusses how fashion players can build resilience in times of uncertainty.

Luxury and Fashion Trump Policies

Levi Strauss & Co. and the Shifting Landscape of Denim in Times of Uncertainty

In recent years, Levi Strauss & Co has experienced an uneven performance, with flat sales in 2023 and continued stagnation across most markets in 2024, including declines in key markets like the US and France. In response, the company discontinued its footwear line in 2024 to refocus on its core apparel business. This strategic shift is aimed at revitalising growth and improving profit margins, which have been under pressure.

Luxury and Fashion Apparel and Footwear

LuxuryLab Global

Join 300+ industry leaders and explore the latest consumer trends that are currently altering the luxury industry.

Luxury Goods

What do Fashion and Luxury Brands Need to Know About Gen Z?

By 2030, Generation Z and Alpha will comprise 45% of the global population, significantly shaping consumer trends. This video highlights Gen Z's tech-savvy nature, preference for personalised, digital experiences, and demand for seamless omnichannel shopping. Social consciousness and sustainability also resonate with this generation.

Luxury and Fashion
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We research three distinct categories, with detailed sub-category breakdowns: apparel, footwear and sportswear. We research 46 countries and produce modelled data where we don’t have local in-country analysts.

  • Value sales at retail and manufacturer selling prices
  • Sale by retail channel
  • Sales by value segnment - mass, mid and high

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research three distinct categories, with detailed sub-category breakdowns: experiential luxury, fine wines/champagne & spirits and personal luxury. We research 32 countries and produce modelled data where we don’t have local in-country analysts.

  • Core vs entry level luxury
  • Domestic vs international expenditure
  • Retail volume and value sales

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research four distinct categories, with detailed sub-category breakdowns: bags & luggage, jewellery, traditional & connected watches and writing instruments. We research 32 countries and produce modelled data where we don’t have local in-country analysts.

  • Company and brand data
  • Historic data and forecasts
  • Annual and quarterly updates
  • Up to 20 years of comparable data
  • Retail volume and value sales

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

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We help answer your biggest commercial questions. Use our independent and unbiased research to test your instincts and find evidence to support your ideas.

 

Euromonitor’s market research reports are an excellent starting point for understanding a category or market quickly. For more detailed data analytics and insights, Passport is the resource you need.  It offers strategic industry knowledge, tactical data and actionable insights all in one place. Alternatively, if you require custom research our consulting team is ready to help you.

Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.

Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need.  You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.

Latest reports from industry experts

USD 1,475

World Market for Apparel and Footwear

Apparel and footwear was among the industries worst hit by the COVID-19 pandemic, and as the ongoing conflict in Ukraine further disrupts the world’s economy, fashion players are now in a race to adapt to an increasingly uncertain environment. Those investing in their digital transformation to offer new products, experiences and to rethink their supply chains will be best positioned to win, while upping one’s game on diversity and sustainability is also becoming imperative.

Apparel and Footwear World
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USD 1,475

World Market for Luxury Goods

The global luxury goods industry continues to recover; however, luxury brands are beginning to feel the strain of sluggish global growth. Caution and uncertainty reign across the landscape amid these volatile conditions, and the industry will continue to be shaped by a complex interplay of converging factors, including rising demand from emerging markets, new technology, weak economic growth, geopolitical instability, climate change, a reset of globalisation and changing consumer preferences.

Luxury Goods World
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USD 1,475

Where Consumers Shop for Personal Accessories

In 2024, offline retail led with 81.2% of global sales, showing the continued value of in-person shopping for tactile engagement, instant gratification, and trust which remains integral to the path to purchase in personal accessories. Yet, with e-commerce rising to 18.8%, digital adaptability is vital. Consumers expect seamless, tech-enhanced experiences. Retailers must innovate in-store while integrating digital tools and omnichannel services to stay competitive in a blended retail future.

Personal Accessories World
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USD 1,195

Sportswear in Turkey

Sports footwear is in high demand for its performance and comfort and is experiencing a notable surge as more individuals opt for comfort-driven choices over formal products in their everyday use. Turkish consumers increasingly demand technology that adds value, and manufacturers will increasingly be expected to develop and introduce more technologically advanced products. The rising interest in running is driving demand for performance-oriented sportswear tailored for comfort and catering to di

Turkey Sportswear
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USD 2,450

Apparel and Footwear in the US

Following a peak in year-on-year growth for apparel and footwear in the US in 2021 as sales rebounded from the pandemic decline, the industry experienced two consecutive years of falling sales in retail volume terms, with low growth in retail current value terms, driven by rising unit prices. The volume struggle can be attributed to persistent inflation and economic uncertainties from 2022. On a positive note, the US apparel and footwear industry showed notable resilience during this period comp

USA Apparel and Footwear
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USD 1,195

Jeans in Mexico

Significant retail current value growth was seen for jeans in 2021 and 2022, when sales rebounded after the 2020 decline, and post-pandemic fashion favoured more casual styles, particularly in workplace settings. As consumers in Mexico anticipated a return to normalcy, many updated their wardrobe with new jeans, resulting in a sales surge. However, growth appears to have passed its peak, and jeans saw a significant slowdown in current value growth in Mexico in 2023, and this trend is expected to

Mexico Jeans
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USD 1,195

Fine Wines/Champagne and Spirits in Mexico

While retail demand for fines wines/champagne and spirits in Mexico marginally falls in 2024 compared to the previous year, as some consumers prioritise their expenditure in a scenario of inflation, value sales are set to increase by 4% over the year to total MXN10.6 billion. This category has been one of the more impressive performers over the review period, featuring significant use of local ingredients that also adapt to the tastes of many consumers. Within the category, spirits, specifically

Mexico Fine Wines/Champagne and Spirits
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USD 2,100

Luxury Goods in China

Retail value sales of luxury goods in China are rising by 4% in 2024 in current terms, to stand at CNY3.26 trillion. Growth in sales is fuelled by consumers’ increased desire to live in the moment and enjoy life, as well as rising interest in purchasing luxury goods as investment pieces - ownership of material things is increasingly linked to investment as consumers continue to shift towards spending on experiences for enjoyment.

China Luxury Goods
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USD 1,195

Personal Luxury in Taiwan

In 2024, retail value sales of designer apparel and footwear (ready-to-wear) rose by 3% to a total of TWD67 billion, with designer apparel (ready-to-wear) accounting for most value sales at TWD4 billion. While retail value sales benefited from inflation, volume increased to reach 7.8 million units in 2024, up from 7.7 million in 2023 and a significant increase from 6.4 million in 2019.

Taiwan Personal Luxury
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