By 2030, Generation Z and Alpha will comprise 45% of the global population, significantly shaping consumer trends. This video highlights Gen Z's tech-savvy nature, preference for personalised, digital experiences, and demand for seamless omnichannel shopping. Social consciousness and sustainability also resonate with this generation. Understanding and adapting to Gen Z preferences is crucial for Luxury and Fashion brands to ensure long-term success in the evolving global market.
Read our article for more analysis on how Gen Z is Transforming Luxury and Fashion.