The first year of Trump’s presidency was marked by significant uncertainty over tariffs, whilst the second year begins with the emergence of new geopolitical risks following the US capture of Venezuela’s head of state. This development introduces heightened uncertainty that extends beyond Venezuela, with implications across multiple regions. While global businesses face shifting geopolitical dynamics, the potential increased oil supply over the long term could help reduce energy price pressures.

US-China trade war and escalating tensions between China and Taiwan require companies to rethink strategies for sourcing, production and market access in China. Rising tariffs drive up costs and uncertainty, yet China remains a vital production hub. Its large population, expanding middle class and growing cities with solid incomes continue to make it an attractive market for final sales.

The 13th Money20/20 at The Venetian in Las Vegas did not disappoint this year with partnership announcements, product launches and the floor packed with the leading payment players. With over 11,000 attendees, it is the largest payments conference in the US.

In 2025, sustainability has demonstrated high resilience amidst global SKU rationalisation, remaining a key complementary feature for product development. In the last 12 months, 60% of all new products launched globally carried at least one sustainability claim. For private label products, that figure was even higher, at 63% – reflecting consumers’ preference for affordable but sustainable options, while signalling retailers’ evolving positioning as credible, value-driven and innovative competitors to national brands.

B Corp certification occupies a distinct position in the sustainability claims landscape as a company-level governance framework. Yet, as more brands communicate B Corp status on-pack and across digital shelves, it increasingly functions as a consumer-facing signal – one that is both expanding in reach and coming under greater scrutiny.

After a proliferation of claims, functional food and drinks are entering a new phase where success means delivering clear, credible benefits - gut health, sustained energy, emotional balance - in formats suited to modern lifestyles. Those blending scientific credibility with indulgence and convenience, especially via snackable and portable options, will make functionality enjoyable and accessible.