Industries

Our research covers a world of different industries. We are consumer goods industry specialists, but also research B2B and service industries contributing to world economies.

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Making informed, strategic decisions has never been more important and we can help you navigate a path towards growth. From local to global and tactical to strategic, our industry insights support decisions on how, where and when to grow your business.

 

Researching 32 industries in detail and all 177 B2B and B2C industries that contribute to world economies.

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Top Trends Shaping the Health and Wellness Industry

Despite economic uncertainty, consumers increasingly prioritise health, wellness, and functionality in food and drinks – putting legacy products at a crossroads. Fibre, protein, and brain health claims lead across beverages, dairy, and plant-based foods, while clean eating and simpler recipes gain traction.

Top Five Trends Shaping the Household Landscape

Households are transforming, influenced by long-term demographic shifts and fast-changing events. By 2040, single-person households are expected to account for 26% of all households globally, up from 22% in 2024, the fastest-growing household type. Understanding these shifts helps businesses anticipate change and capture growth opportunities.

Where is US Apparel and Footwear Headed Amid Relentless Change?

The US economy has endured years of rising costs, and 2025 brought renewed uncertainty as geopolitical risks and market volatility disrupted recovery. Trade agreements and tariff adjustments with partners like China have offered some relief, but instability has eroded business confidence and weakened consumer sentiment – especially in discretionary categories such as apparel and footwear.

How New Product Pricing Impacts Staying Power

Price positioning can make or break new product survival. Euromonitor’s Innovation solution shows stark differences across categories: premium juice launches underperform, with shorter shelf lives, while premium energy drinks thrive, supported by functional benefits, lifestyle branding and longer stability. Understanding where premiumisation drives staying power helps companies reduce failure and maximise innovation impact.

FMCG Value Chain Strategies Evolve as Geopolitical Pressures Intensify

Geopolitical risks, including trade tensions, military and political conflicts as well as changing regulations, are now a major concern for global businesses, disrupting markets and supply chains and fuelling widespread uncertainty. To address these challenges, FMCG companies are rethinking their value chain strategies, focusing on smart nearshoring and reshoring, while investing in diversification and more flexible solutions that enable a quick response to changes.
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