Travel

Discover essential travel industry insights, trends, innovations and changing consumer preferences—to help your business grow in a rapidly changing landscape.

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Make success your destination with our travel industry research

Explore the latest travel industry trends and stay aligned with emerging travel innovations and changing consumer preferences, whether it's demand for more sustainable travel solutions or premium and personalised travel experiences. Monitor domestic and foreign travel flows, benchmark performance across many travel categories and understand the competitive environment to expand your reach and unlock worlds of opportunity. 

Tailor targeting strategies

Refine travel planning with tourism-flow forecasts and insight into how global events influence demand across the travel market and key destinations.

Benchmark your competition

Track competitor performance and brand success across core travel categories like airlines, hotels and vacation rentals.

Understand consumer preferences

Analyse how travel attitudes, booking behaviour and purchase drivers have evolved and how these differ across markets and consumer groups.

Our coverage

We research up to 20 years of comparable travel data.

  • Market sizes for tourism flows, lodging, travel modes, bookings
  • Inbound arrivals and outbound departures by trips, value and by corridor
  • Survey data to understand consumer behaviours and factors influencing purchasing
  • Annual and quarterly updates 

Actionable insights

Use our thought-provoking insights to understand the key drivers influencing industry growth. 

  • Industry analysis and opinions
  • Megatrends and hot topics 
  • Global reports
  • Country reports
  • Company profiles
  • Visual dashboards to spot trends
  • Category specific detail

Who uses it

Our travel insights support a wide range of functions across your organisation. 

  • Strategy: Strategy planning; Consumer insights; Trade promotion
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation

Solutions to help you understand industry trends and drivers

We partner with you to provide the right subscription database, custom research or report to support your decisions.

Subscription

Passport is our award-winning market research knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies. More than 60,000 users are already making commercial decisions using Passport. Are you ready to join them?

Custom Research

Our consulting team specialises in deep exploration of your markets. Whether you are looking for more in-depth analysis of existing data, or to commission original new research we can help guide you on your pathway to growth.

Report Store

Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.

 

Our travel research answers your biggest questions:

  • Where will demand grow next across key corridors and destinations?
  • Which source markets and traveller segments should we prioritise?
  • Which booking channels will drive the best ROI?
  • How do we optimise yield across airlines, lodging and vacation rentals?
  • How are sustainability and geopolitics reshaping demand patterns?
  • What are competitors doing—and how can we outpace them? 

 

What can you expect:

  • An expert will reach out to schedule a demo and gain a deeper understanding of your business needs
  • Experience a personalised walkthrough of the platform
  • We’ll follow up with a tailored solution and clear next steps

Explore our travel insights

Understanding Cross‑Country Loyalty Dynamics in the Airline Industry

Cross-country differences in loyalty participation and spending reveal how effectively programmes convert engagement into commercial impact. Using Euromonitor’s Loyalty Contribution Index and Loyalty Index, this article explores how airline markets compare globally and how company strategies align with national loyalty dynamics.

When Disruption Becomes the Baseline: Rethinking Travel for a Polycrisis World

Geopolitical challenges are becoming ever more disruptive to travel operations. Rather than isolated incidents, they now serve as a stress test for a new operational baseline in which macro shocks – geopolitical, socioeconomic, and climate-related – are increasingly frequent and prone to cascading through global systems. In this era of polycrisis, resilience, corridor diversification, and digital seamlessness must become central to travel and tourism businesses’ growth strategies. The US/Israel-Iran war and its spillover effects on GCC countries is illustration of this disruptive risk.

President Trump's First Year: How Migration and (De)Regulation Policies Shaped Industries

The first year of President Trump’s second term has been marked by a series of policy shocks signalling an era of heightened uncertainty for the global economy. Euromonitor International identified six pillars of Trump’s policies during his first year, three of which have dominated: Tariffs, Migration and (De)Regulation. Industries have faced higher costs, supply chain disruptions and changing consumer demands.

World Travel Market London 2025

WTM London 2025, the leading global event for travel professionals, held 4–6 November at ExCeL London. This year’s programme explores six key tracks: Sustainability, Technology, DEAI, Marketing, Geo-Economics, and Travel Trends—all designed to reimagine travel in a changing world. Expect expert-led sessions, immersive experiences, and cutting-edge insights.

Navan Online Webinar

Discover new and exclusive Euromonitor International research revealing a significant cost control opportunity for businesses: only 35% of global corporate travel spending is currently managed, while unmanaged travel consistently shows higher costs.

유로모니터, 2025 TOP 100 여행지 인덱스 발표

전 세계 매력적인 여행지를 선정해 발표하는 유로모니터의 ‘2025 TOP 100 여행지 인덱스(Top 100 City Destinations Index 2025)’에서 한국의 서울이 작년인 2024년 순위인 12위보다 두 단계 상승해 처음으로 10위권 안에 진입했다.

Introducing Euromonitor's Trending Topics

Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.

Top Trends in Travel for 2025

Join Caroline Bremner, Senior Head of Travel Research at Euromonitor International, as she highlights five key trends shaping the future of travel and tourism; essential viewing for anyone in the industry. Despite economic challenges, travel is thriving, driven by the key trends of immersive experiences; travelling with intent; the connected trip; alignment with values, while sustainable, people-centric models ensure a resilient future.
View all travel insights