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Explore the travel landscape and stay attuned to emerging travel trends and changing consumer preferences, whether it's demand for more sustainable travel solutions or premium and personalised travel experiences. Monitor domestic and foreign travel flows, product innovations and the competitive environment across many categories to expand your reach and unlock worlds of opportunity.
What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Learn moreWhat are the world's leading cities for tourism? Find out the results from Euromonitor International's Top 100 City Destinations Index 2025.
パリは2021年から5年連続で世界トップの観光都市に選ばれました。2位はマドリッド、昨年初めてトップ3入りを果たした東京は、2025年も3位の順位を保持しています。
글로벌 데이터 분석 기업 유로모니터 인터내셔널은 지난 11월 28일 “동남아 시장에서의 K-웨이브, 시장 영향과 향후 전략”을 주제로 한 웨비나에서 한류(K-wave) 인기를 타고 한국 제품을 찾는 동남아 소비자들이 이제 현지 사정에 맞춘 “현지 생산 K-제품”을 찾고 있다고 하며, 동남아 시장의 최신 한류 소비 동향에 대해 소개했다.
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Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need. You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.
City destinations are facing a new set of challenges amidst strong tourism growth. To remain competitive on the global stage, destinations are increasingly embracing disruptive technologies, focusing on the importance of sports and cultural tourism, and adopting stringent sustainable practices. By leveraging these strategies, cities aim to enhance their attractiveness while balancing the growing demand for tourism with the need for environmental responsibility.
Retail value sales of travel in Saudi Arabia recorded double-digit growth in 2025, driven by record-breaking pilgrim statistics, cultural milestones, and key global events. These achievements were the result of intentional investments, regulatory reforms, and transformative mega-projects. The previous year saw the Kingdom surpass its goal of attracting 100 million visitors seven years ahead of schedule and set a new, ambitious target of inviting 150 million tourists annually by 2030. Saudi Arabi
Retail value sales of lodging in Poland increased in 2025, though at a slower pace than in the previous year. The moderation reflected a normalisation of inbound tourism flows after the sharp post-pandemic rebound, as well as inflationary pressures that constrained some domestic spending.
