ITB Berlin 2026
Since 1966, ITB Berlin has been the leading platform for the global travel and tourism industry. Under the motto "Discover the stories behind 60 years of legacy" ITB Berlin 2026 once again expects exhibitors and trade visitors from all over the world to a very special edition this year. ITB Berlin will celebrate its 60th anniversary in March 2026.
The trade show is clearly structured: in addition to the geographic division by destinations, market segments such as Adventure Tourism, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism, and Travel Technology are represented. In parallel to the exhibition area the ITB Berlin Convention, the leading think tank of the tourism industry, takes place on the fairgrounds. Here, experts discuss the trends and innovations shaping the future of travel.
Session title: The Understanding: Polycrisis in Travel
Session description: Travel is increasingly confronted with the challenges of polycrisis and travellers feel the world is becoming less predictable. While geopolitical and socioeconomic challenges cause "friction", experiences, like travel, continue to remain a spending priority. This panel explains why travel spending continues to grow despite the seemingly non-stop cycle of global challenges and how travel operators can build resiliency, provide safe and meaningful ways for travellers to connect with destinations, and tap into record travel spending in the years to come.
Moderator: Katie Gallus - Journalist/Geographer
Panellists:
- Stephen Dutton - Global Insight Manager - Travel at Euromonitor International
- Aziz Abu Sarah - Co-Founder of MEJDI Tours
- Hon. Edmund Bartlett - Minister of Tourism, Jamaica
Date and time of the Euromonitor session: 3 March 2026, 14:35–15:15 CET
Name and title of Euromonitor speaker: Stephen Dutton, Global Insight Manager – Travel