Food and Nutrition

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Unpack the trends driving food innovation, from health-focused choices to on-the-go convenience

There are numerous trends influencing the growth of the food and nutrition industry, from demand for healthy and functional products to a rise in convenient ready-to-eat meals and snacks that cater to busy lifestyles.


We're here to help you understand changing food preferences and seize growth opportunities. With more than 50 years of experience and expertise in packaged food research, we provide the insights you need to make confident strategic decisions. Use our data analytics to tailor your product offer to specific market demands and differentiate yourself from your competitors.
 

Insights

What are trending topics? Read about the five you should prioritise to remain competitive in this report.

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Southeast Asia Holds Growth Potential for Chinese Food Firms

Chinese companies have historically struggled to secure a strong position in the Southeast Asian packaged food market due to preference for local brands, and past food safety scandals in China. The dominance of established local conglomerates poses an added challenge for foreign brands. Despite these challenges, Chinese companies have been able to grow their presence.

GroceryShop

This gathering is the leading event for grocery and CPG innovation and brings together the industry’s most forward-thinking leaders, innovators, and disruptors to explore cutting-edge technologies, discover transformative solutions, and shape the future of retail.

Empowering Women’s Health: Focus on Ethics and Efficacy

The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.

Wellness is a Lifestyle: How to Meet Consumer Demands

Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.

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Stay informed about current and future trends shaping the food and nutrition industry. We also monitor, collect and analyse consumer survey data to better understand behaviours, trends and factors influencing purchasing habits in the nutrition space.

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Insights to nourish growth

Leverage 50+ years of expertise to uncover food and nutrition trends, optimise your strategies and drive growth in your business.

We research four distinct categories, with detailed sub-category breakdowns: edible oils, meals & soups, sauces, dips & condiments and sweet spreads. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Retail volume and value sales
  • Volume sales to foodservice
  • Products by ingredient
  • Analysis by ethnicity and flavour

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

We research the full retail universe.

  • Store-based retailing
  • E-commerce
  • Direct-selling
  • Vending

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research three distinct categories, with detailed sub-category breakdowns: baby Food, dairy and plant-based dairy. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Milk vs plant-based
  • Growing up milk formula by age group
  • Flavour analysis for yoghurts
  • Foodservice volume sales

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

We research the full retail universe.

  • Store-based retailing
  • E-commerce
  • Direct-selling
  • Vending

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research 7 distinct categories, with detailed sub-category breakdowns: fish and seafood, fruits, meats, nuts, pulses, starchy roots and vegetables. We research 53 countries and produce modelled data where we don’t have local in-country analysts.

  • Organic vs non-organic
  • Fairtrade vs non-fairtrade
  • Packaged vs unpackaged

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research six distinct categories, with detailed sub-category breakdowns: health & wellness cooking ingredients & meals, health & wellness dairy products & alternatives, health & wellness hot drinks, health & wellness snacks, health & wellness soft drinks and health & wellness staple foods. We research 40 countries and produce modelled data where we don’t have local in-country analysts.

  • Health and wellness claim combinations
  • Health and wellness as a % of the total market
  • Retail volume and value sales

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research seven distinct categories, with detailed sub-category breakdowns: alcoholic drinks, cooking ingredients & meals, dairy products & alternatives, fresh food, snacks, soft drinks and staple foods. We research 40 countries and produce modelled data where we don’t have local in-country analysts.

  • Nutrient consumption for eight key nutrients - carbohydrate, energy (calories), fat, fibre, protein, salt, saturated fat, sugar
  • Average nutrient consumption per capita
  • Nutrient content per 100g for key brands

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research distinct categories, with detailed sub-category breakdowns: confectionary, ice cream, savoury snacks and sweet biscuits, snack bars & fruit snacks. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Flavour analysis for ice creams
  • Chocolate tablets by type
  • Retail volume and value sales
  • Value sales at retail and manufacturer selling prices

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

We research the full retail universe.

  • Store-based retailing
  • E-commerce
  • Direct-selling
  • Vending

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research five distinct categories, with detailed sub-category breakdowns: baked goods, breakfast cereals, processed fruit & vegetables, processed meats, seafood & alternatives to meat and rice, pasta and noodles. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Up to 20 years of comparable data
  • Retail volume and value sales
  • Value sales at retail and manufacturer selling prices

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

We research the full retail universe.

  • Store-based retailing
  • E-commerce
  • Direct-selling
  • Vending

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

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Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.

Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need.  You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.

Latest reports from industry experts

USD 1,475

Inflation in Packaged Foods: Causes and Implications of Price Growth

Global packaged food sales are set to exceed USD3 trillion in 2024, with volumes growing over the forecast period. Even with inflationary pressures moderating, each grocery category (staple foods, dairy products and alternatives, snacks, and cooking ingredients and meals) has seen price increases. Staple foods is benefiting from consumers’ focus on the “essentials”. The affordability crisis has magnified consumer purchase polarisation, exposing new and important strategy considerations.

USD 1,475

Private Label: Evolution of Premium in Food and Beverages

Financial instability is a favourable environment for private label development. Premium private label, while niche, offers scope to add value and increase loyalty to retailers. It also makes added-value products accessible for price-sensitive consumers. While typically small, premium private label brands can grow into powerful brands and open new business directions via innovation. Premium private label has significant growth potential as a powerful lever to increase revenues.

USD 1,475

World Market For Fresh Food

This report is a global overview of the fresh food industry, considering its major trends and developments. The report examines the comparative performance of fresh foods across regions and markets and explores five-year forecasts. In addition, it identifies five key trends through which the global development of fresh food over the forecast period is considered.

USD 1,195

Edible Oils in the US

Although not as high as in 2022, inflationary pressures persisted in edible oils in the US in 2023, and this has continued in 2024, influenced by a complex interplay of various headwinds, including geopolitical conflicts, climate change, and rising energy costs. For example, the ongoing tensions in certain regions have disrupted supply chains, causing delays and shortages, further exacerbating price increases. As a direct consequence, the unit prices of edible oils have surged significantly, res

USD 1,100

Sauces, Dips and Condiments in Nigeria

Sauces, dips, and condiments has faced notable challenges in 2024 due to Nigeria's prevailing economic difficulties, including high inflation. Despite these obstacles, the category has managed to achieve marginal positive volume growth, as many of its products are essential cooking ingredients. However, rising unit prices, following sharp increases in 2023, have forced consumers to adapt their purchasing habits. Price sensitivity remains relatively limited for essential products such as stock cu

USD 1,195

Sweet Spreads in New Zealand

In 2024, retail value sales grew by 8% in current terms, reaching NZD201 million. Growth was heavily driven by honey, which showcased an uplift in sales of 13%. New Zealand has a solid reputation internationally as a leading producer of honey, with local manuka honey seeing strong demand abroad. New Zealand hives produce over 25,000 tonnes of honey each year, with production levels having more than doubled since 2012, with high export prices driving this trend. However, local consumption is less

USD 2,300

Dairy Products and Alternatives in Uzbekistan

Value sales of dairy products and alternatives are seeing robust growth in Uzbekistan in 2025, at a slightly stronger rate than seen in 2024. Volume sales are also showing healthy growth, again at a slightly higher rate compared to the previous year. This reflects continued resilience in the category, with growth driven by consumers' long-standing loyalty to dairy as a staple of the local diet. While Uzbekistan’s consumers continue to exhibit price sensitivity in light of high inflation, spendin

USD 1,100

Plant-Based Dairy in the US

Sales of plant-based dairy have declined in value and volume terms in 2025, continuing the pattern seen in 2024. This performance reflects several key challenges facing plant-based dairy. First, growing consumer concerns about the presence of sweeteners, stabilising agents, emulsifiers, and other additives has harmed the image of plant-based dairy, creating the perception that many plant-based dairy alternatives are ultra processed. As a result, health-conscious consumers are increasingly shifti

USD 1,195

Baby Food in the US

Falling demand combined with slower price growth has resulted in baby food seeing only moderate growth in current value terms in 2025. Milk formula remains the largest category in baby food and it has also seen the most dynamic growth, although this continues to be largely price driven as sales continue to decline in retail volume terms in 2025. Key factors behind the decline in volume sales include falling birth rates, continuing health and wellness concerns, as well as the impact of product re

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