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Stay ahead of shifting drink habits and preferences in the evolving global beverage landscape
As global drinking habits shift, how can you get an objective, independent view of the changing beverage landscape and its growth potential? For over 50 years we've been researching the alcoholic and non-alcoholic drinks industries and our insights help you navigate these changes.
From the rise of low/no alcohol alternatives and functional drinks to changing drinking occasions and premiumisation vs. affordability challenges, we provide the data you need to explore new opportunities aligned with global drinks industry trends and local preferences.
What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Learn moreIntentional consumption is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Energy drinks remains one of the growth stars in US soft drinks, and more widely across consumer packaged goods. Despite many categories struggling to stimulate meaningful volume with a financially stretched US consumer, energy drinks achieved 4% retail volume growth in 2024 – even accounting for weaker traffic in the higher-priced, inflation-impacted convenience channel, a challenge which appears to be somewhat abating in 2025.
"Better For You" beverages from local and global manufacturers are disrupting the traditional soft drinks landscape, especially in developed markets. The consumer path to premiumisation is increasingly aligned with wellness trends and functional ingredients. Opportunities abound, but how do players avoid rolling out a new product into an already saturated category?
Two thirds of consumers are concerned about climate change but only 15% are prepared to pay extra for environmentally friendly food and drink, according to data analytics company Euromonitor International.
Data analytics company Euromonitor International has today revealed its Top Global Consumer Trends 2025, with the annual report highlighting the five key trends that explain the evolving behaviour of consumers.
This panel discussion featuring Euromonitor International’s alcoholic drinks industry manager, Spiros Malandrakis, delves into the rapid rise and transformative potential of the "non and low" alcohol beverage category. Whether you're a consumer, brand, or industry professional, this video offers valuable insights into the future of non-alcoholic beverages.
The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend.
In 2024, consumers are stressed. Hot drinks companies are responding in different ways. Watch our video to understand the three key innovation trends that are shaping the hot drinks market.
What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.
Digitally native brands are reshaping the FMCG industry. Register for our webinar to explore how online marketplaces, social commerce and direct-to-consumer strategies are fuelling this transformation.
Unlock the future of the FMCG industry in 2025 with this comprehensive report, developed in partnership with Semrush. Master the digital marketplace and discover key trends and strategies, from record-breaking seasonal sales and mobile dominance to AI-driven disruption, shaping FMCG ecommerce in 2025.
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Stay informed about current and future trends shaping the drinks industry.
Stay ahead of shifting drink trends with our data-driven insights. From low/no alternatives to premiumisation and sustainability, we provide the analysis you need to make informed decisions.
We research five distinct categories, with detailed sub-category breakdowns: beer, cider/perry, ready to drink alcoholic drinks, spirits and wine. We research 98 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
We research the full retail universe.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research three distinct categories, with detailed sub-category breakdowns: coffee, tea and other hot drinks. We research 98 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
We research the full retail universe.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research seven distinct categories, with detailed sub-category breakdowns: bottled water, carbonates, concentrates, energy drinks, juice, RTD tea and sports drinks. We research 98 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
We research the full retail universe.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We help answer your biggest commercial questions. Use our independent and unbiased research to test your instincts and find evidence to support your ideas.
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Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need. You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.
As the post-pandemic recovery gave way to a world steeped in geopolitical conflict and severe inflationary pressures, the alcoholic drinks industry’s resilience was put to the test. With global total volume growth rates turning negative and the premiumisation narrative under pressure where can the opportunities still be found? What are the key trends fuelling the industry’s defence and paving the way for its future?
E-commerce represents a small but thriving global retail channel for soft drinks. This briefing examines Euromonitor International’s e-commerce data across 15 markets, focusing on soft drinks brands’ performance in 2023. Leading brands, categories and retailers for online beverages are explored in the context of wider consumer trends in drinks.
The hot drinks industry remains relatively stable, yet faces challenges such as climate change, inflation and trade wars. With price hikes inevitable, hot drinks companies are set to actively launch new product innovation and adopt premiumisation strategies to drive growth, while focusing on product optimisation through acquisition or divestments. Meanwhile, specialist coffee and tea shops from Asia Pacific are actively expanding their footprint, posing stiff competition to incumbent players.
Volume sales of alcoholic drinks fell in the US in 2024, though sales grew in current value terms during the year. The final year of the review period saw alcoholic drinks continue to suffer from a decline in per capita consumption. Even as alcoholic drinks price rises and general inflation slowed from the previous year, consumers remained bearish in their purchasing habits. Save for a modest return to volume growth for RTDs after hard seltzer’s losses normalised, all other topline categories sa
Total volume sales of beer recorded a low single-digit increase in 2024, mainly driven by premium lager, which grew by 4%. In total value terms, premium lager sales grew by double-digit figures. The segment continued to expand shelf presence across both off-trade and on-trade premises, as well as receive strong investments from all beer players in Brazil. Conversely, total volume sales of mid-priced and economy lager marginally decreased in 2024.
Wine in Mexico witnessed steady volume growth over 2024, although the pace slowed compared to the previous year. The uncertainty surrounding the presidential elections made consumers cautious with their spending, leading to cutbacks on non-essential goods like wine. Inflation also played a significant role, as rising prices for everyday goods left consumers with less disposable income for alcoholic drinks. Many consumers opted for beer over wine or cocktails due to its affordability, with premiu
While retail value sales increased by 6% in 2024, retail volume sales of coffee in Colombia recorded a slight decline. Although price increases have moderated, retail prices remained elevated, and these high prices led to a reduction in both the frequency and volume of purchases. To mitigate the impact of these price points, some brands, such as Oma, Juan Valdez and Café Quindío, reduced pack sizes from 500 grams to 450-454 grams. This strategy aims to avoid significant price hikes per unit whil
Hot drinks like coffee and tea are immensely popular in Saudi Arabia, where they are deeply embedded in traditions of hospitality. These beverages are seen as more than just refreshments; they symbolise warmth, generosity, and a strong sense of community. Cafés and tea houses have emerged as vital social hubs, where friends and family come together to enjoy their favourite brews and forge deeper connections.
In 2024, tea in China is set to experience modest retail current value growth, with volume growth also positive but low. Due to the consumer environment and challenges in spring tea sales, sales of domestic loose leaf tea have been disappointing, with the market entering a phase of strong competition. Most tea companies are under pressure, and black, green, and instant tea are expected to see retail current value declines in 2023, while only other tea and fruit/herbal tea are expected to continu
