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Stay ahead of shifting drink habits and preferences in the evolving global beverage landscape
As global drinking habits shift, how can you get an objective, independent view of the changing beverage landscape and its growth potential? For over 50 years we've been researching the alcoholic and non-alcoholic drinks industries and our insights help you navigate these changes.
From the rise of low/no alcohol alternatives and functional drinks to changing drinking occasions and premiumisation vs. affordability challenges, we provide the data you need to explore new opportunities aligned with global drinks industry trends and local preferences.
Find the latest insights on FMCG growth drivers, trends and opportunities for your strategy with market forecasts to 2029.
Learn more2024年のアルコール飲料世界市場は2,530億リットルに達したものの、前年比成長率（数量ベース）は0.6％に留まり、成長の停滞が続いています。こうした状況の中、消費者の間ではアルコール摂取を抑えるための「ゼブラ・ストライピング」が広がっています。
Although the global alcoholic drinks industry has reached 253 billion litres in 2024, growth appears to be stagnating.
The global soft drinks market reached a value of USD1.1 trillion in 2024, according to data analytics company Euromonitor International.
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Stay informed about current and future trends shaping the drinks industry.
Stay ahead of shifting drink trends with our data-driven insights. From low/no alternatives to premiumisation and sustainability, we provide the analysis you need to make informed decisions.
We research five distinct categories, with detailed sub-category breakdowns: beer, cider/perry, ready to drink alcoholic drinks, spirits and wine. We research 98 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
We research the full retail universe.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research three distinct categories, with detailed sub-category breakdowns: coffee, tea and other hot drinks. We research 98 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
We research the full retail universe.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research seven distinct categories, with detailed sub-category breakdowns: bottled water, carbonates, concentrates, energy drinks, juice, RTD tea and sports drinks. We research 98 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
We research the full retail universe.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We help answer your biggest commercial questions. Use our independent and unbiased research to test your instincts and find evidence to support your ideas.
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Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need. You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.
As the post-pandemic recovery gave way to a world steeped in geopolitical conflict and severe inflationary pressures, the alcoholic drinks industry’s resilience was put to the test. With global total volume growth rates turning negative and the premiumisation narrative under pressure where can the opportunities still be found? What are the key trends fuelling the industry’s defence and paving the way for its future?
E-commerce represents a small but thriving global retail channel for soft drinks. This briefing examines Euromonitor International’s e-commerce data across 15 markets, focusing on soft drinks brands’ performance in 2023. Leading brands, categories and retailers for online beverages are explored in the context of wider consumer trends in drinks.
The hot drinks industry remains relatively stable, yet faces challenges such as climate change, inflation and trade wars. With price hikes inevitable, hot drinks companies are set to actively launch new product innovation and adopt premiumisation strategies to drive growth, while focusing on product optimisation through acquisition or divestments. Meanwhile, specialist coffee and tea shops from Asia Pacific are actively expanding their footprint, posing stiff competition to incumbent players.
Volume sales of alcoholic drinks fell in the US in 2024, though sales grew in current value terms during the year. The final year of the review period saw alcoholic drinks continue to suffer from a decline in per capita consumption. Even as alcoholic drinks price rises and general inflation slowed from the previous year, consumers remained bearish in their purchasing habits. Save for a modest return to volume growth for RTDs after hard seltzer’s losses normalised, all other topline categories sa
Total volume sales of beer recorded a low single-digit increase in 2024, mainly driven by premium lager, which grew by 4%. In total value terms, premium lager sales grew by double-digit figures. The segment continued to expand shelf presence across both off-trade and on-trade premises, as well as receive strong investments from all beer players in Brazil. Conversely, total volume sales of mid-priced and economy lager marginally decreased in 2024.
Wine in Mexico witnessed steady volume growth over 2024, although the pace slowed compared to the previous year. The uncertainty surrounding the presidential elections made consumers cautious with their spending, leading to cutbacks on non-essential goods like wine. Inflation also played a significant role, as rising prices for everyday goods left consumers with less disposable income for alcoholic drinks. Many consumers opted for beer over wine or cocktails due to its affordability, with premiu
Colombia’s coffee market recorded another year of strong performance in 2025, supported by improving macroeconomic conditions and a gradual recovery in household purchasing power. Retail volume sales continued to rise despite persistent price increases, reflecting coffee’s entrenched role in everyday routines and the category’s broad accessibility across price points. As inflation eased from the highs of previous years, consumers found more favourable conditions to increase consumption, while wi
In 2025, hot drinks in Saudi Arabia saw a solid rise in retail value sales, driven by premiumisation in coffee and health-conscious consumption in tea. Coffee experienced strong growth, led by speciality and premium formats, while in tea, heathy variants including fruit/herbal tea and green tea gained popularity. Other hot drinks declined due to supply constraints and shifting consumer preferences. Nestlé maintained its leading position due to its strength in coffee, while retail e-commerce cont
Tea saw a slight decline in retail value sales in China in 2025, due to maturity and the competition from other hot drinks categories. However, fruit/herbal tea in particular saw growth, driven by health attributes and flavour innovation. Sustainability and health preservation are also becoming key purchasing factors. Yunnan Taetea maintained its lead due to its history and distribution, while Shuangjiang Mengku Tea Co grew rapidly by focusing on Mengku large-leaf Pu'er tea. Retail e-commerce gr
