“[Euromonitor] … the most comprehensive data set I’ve seen covering over 100 countries across all channels: the facts are clear.”
Drinks
Track beverage industry trends, category shifts and consumer preferences—to identify opportunities and build strategies across global drinks markets.
Contact usStay ahead of shifting drink habits and preferences
As global drinking habits shift, how can you get an objective, independent view of the changing beverage landscape and its growth potential? For over 50 years we've been researching the alcoholic and non-alcoholic drinks industries to see what influences consumer choice and how formats perform across markets—from the rise of low/no alcohol alternatives and functional drinks to changing drinking occasions and premiumisation vs affordability challenges. With clear insight into trends and what drives purchase decisions, you can identify opportunities and build strategies that keep you competitive in the drinks landscape.
Inform market entry strategies
Analyse category growth at a granular level to benchmark the most promising markets, identify countries with similar consumption trends and forecast future performance across beer, wine, spirits and emerging drink segments.
Track brand performance
See how local, regional and global brands perform across categories and price points. Track competitive positioning, market share shifts and format innovation to understand where you stand and spot opportunities to strengthen your performance.
Spot competitor innovation
Identify untapped opportunities in the entire drinks market by analysing competitor best practices, monitoring local to global consumption trends and shape growth strategies tailored to each specific market.
“Since 2015… our Ibero-American Symposium is always opened with a presentation by Euromonitor… highly anticipated by attendees as it shows the most relevant data and trends in the beer market… Euromonitor once again reached high expectations… excellent partnership.”
"Euromonitor's Passport has been a very valuable resource for providing detailed insights that have helped us explore new markets and stay informed about shifting industry trends. Furthermore the responsiveness and expertise from the account management team has made a real difference in ensuring we get the most out of the platform."
“Euromonitor delivers valuable market intelligence… Their indepth consumer trends analysis directly informs our strategic foresight initiatives… helped us in developing our first State of Snacking: Future Trends report… Beyond their professionalism, the team’s passion, proactivity, and dedication consistently exceed expectations.”
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Category intelligence that drives better decisions
We cover five categories with detailed sub-category breakdowns: beer, cider/perry, ready to drink alcoholic drinks, spirits and wine.
- Company and brand performance data
- Historic trends and forecasts
- Store-based retailing, e-commerce, direct-selling and vending channels
Use our analysis to understand the forces influencing category growth and competitive dynamics.
- Industry analysis and expert commentary
- Megatrends and emerging topics
- Global and regional performance briefings
Our insights support decision-making across teams and functions.
- Strategy: Strategic planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- R&D: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
We research three categories, with detailed sub-category breakdowns: coffee, tea and other hot drinks. with detailed performance data across retail and foodservice.
- Category market sizes, shares and competitive positioning
- Company and brand performance data
- Historic trends and forecasts
Use our analysis to understand the forces influencing category growth and competitive dynamics across all retail channels.
- Industry analysis and expert commentary
- Megatrends and emerging topics
- Global and regional performance briefings
- Store-based retailing, e-commerce, direct-selling and vending insights
Our insights support decision-making across teams and functions.
- Strategy: Strategic planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- R&D: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
We cover seven categories across bottled water, carbonates, concentrates, energy drinks, juice, RTD tea and sports drinks with detailed performance data across 98 countries.
- Category market sizes, shares and competitive positioning
- Company and brand performance data
- Historic trends and forecasts
Use our analysis to understand the forces influencing category growth and competitive dynamics.
- Industry analysis and expert commentary across store-based retailing, e-commerce, direct-selling and vending
- Megatrends and emerging topics
- Global and regional performance briefings
Our insights support decision-making across teams and functions.
- Strategy: Strategic planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- R&D: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
Solutions to help you understand industry trends and drivers
We partner with you to provide the right subscription database, custom research or report to support your decisions.
Subscription
Passport is our award-winning market research knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies. More than 60,000 users are already making commercial decisions using Passport. Are you ready to join them?
Custom Research
Our consulting team specialises in deep exploration of your markets. Whether you are looking for more in-depth analysis of existing data, or to commission original new research we can help guide you on your pathway to growth.
Report Store
Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.
Our drinks research answers your biggest questions:
- Where is demand shifting across alcoholic, soft and hot drinks—and which occasions and formats should we prioritise?
- How are low/no alcohol, functionality and “better‑for‑you” trends reshaping category mix and growth?
- How do we balance premiumisation vs affordability through pricing and pack architecture?
- What are competitors doing—and where can we win across markets?
What can you expect:
- An expert will reach out to schedule a demo and gain a deeper understanding of your business needs
- Experience a personalised walkthrough of the platform
- We’ll follow up with a tailored solution and clear next steps
Explore our drinks insights
Mapping Value in Juice: Unlocking the Next Growth Wave Through Consumer Need States in Australasia
Australasia’s juice market remains structurally challenged, with growth constrained by intensifying competition from higher-momentum better-for-you beverages and ongoing cost-of-living pressures that have curtailed discretionary spending.
Next-gen Functional Food and Drinks: Compelling, Craveable, Convenient
After a proliferation of claims, functional food and drinks are entering a new phase where success means delivering clear, credible benefits - gut health, sustained energy, emotional balance - in formats suited to modern lifestyles. Those blending scientific credibility with indulgence and convenience, especially via snackable and portable options, will make functionality enjoyable and accessible.
Gen Z Redefines Coffee and Tea Culture
In a world marked by economic uncertainty, climate change, and shifting consumer values, Gen Z is emerging as a transformative force in the coffee and tea industry. Born between 1995 and 2009, this generation is digitally native, wellness-orientated, experimental and driven by personalisation and experience.
ProWein 2026
ProWein is the international leading trade fair for wine and spirits, making it a global hotspot for inspiration, networking, and successful business deals.
NCA Convention
The 2026 NCA Convention will convene nearly 800 coffee professionals, industry leaders, and decision-makers from across the coffee supply chain for networking, education, and community.
IFU Juice Conference
This global event will cover market trends, juice innovations, sustainability, and the Brazilian citrus market.
停滞するアルコール市場―Z世代の3人に1人が飲酒経験なし、「ゼブラ飲み」も広まる
2024年のアルコール飲料世界市場は2,530億リットルに達したものの、前年比成長率（数量ベース）は0.6％に留まり、成長の停滞が続いています。こうした状況の中、消費者の間ではアルコール摂取を抑えるための「ゼブラ・ストライピング」が広がっています。
Zebra striping trend reshapes drinking habits as alcohol market flatlines at 0.6% growth
Although the global alcoholic drinks industry has reached 253 billion litres in 2024, growth appears to be stagnating.
Innovation and functionality drive global soft drinks market to USD1.1 trillion
The global soft drinks market reached a value of USD1.1 trillion in 2024, according to data analytics company Euromonitor International.
Low Loyalty, High Scrutiny: Drinks Innovation in the Age of Social Media
Internet culture and social media are major catalysts of drink creations and trends but also platforms for scrutiny and accountability. Consumers are reacting quickly, critically and publicly to new food and beverage products. Press play to hear from Howard Telford, Senior Global Insight Manager – Soft Drinks, on how brands can navigate and adapt to these shifts.
The Future of Mindful Drinking in Modern Markets
This panel discussion featuring Euromonitor International’s alcoholic drinks industry manager, Spiros Malandrakis, delves into the rapid rise and transformative potential of the "non and low" alcohol beverage category. Whether you're a consumer, brand, or industry professional, this video offers valuable insights into the future of non-alcoholic beverages.
RTDs: A Cocktail of Disruption and Change
The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend.
The Business of Uncertainty: Impact of Trump Policies Across Industries
What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.
Finding the next big thing: Digitally native disruptors in FMCG
Digitally native brands are reshaping the FMCG industry. Register for our webinar to explore how online marketplaces, social commerce and direct-to-consumer strategies are fuelling this transformation.
K-wave in Southeast Asia webinar
This webinar will explore how Korean companies and brands are aligning their business strategies to meet the rising expectations of Southeast Asian consumers, and how local companies are leveraging the K-Wave to connect with their markets.
FMCG Outlook and Opportunities: 2025 Edition
Find the latest insights on FMCG growth drivers, trends and opportunities for your strategy with market forecasts to 2029.
The state of FMCG e-commerce: Fastest-growing brands and channels in 2025
Unlock the future of the FMCG industry in 2025 with this comprehensive report, developed in partnership with Semrush. Master the digital marketplace and discover key trends and strategies, from record-breaking seasonal sales and mobile dominance to AI-driven disruption, shaping FMCG ecommerce in 2025.