PROSPECTS AND OPPORTUNITIES
Premiumisation and wellness to continue to impact the positioning of beer brands
Towards the end of the review period, major beer players strongly invested in their premium portfolios, through improvements to production capabilities, distribution coverage and communication strategies. The premiumisation trend in beer is also likely to strengthen the competition with alcoholic drinks that are usually perceived as higher-quality products, such as spirits, in the coming years.
Technology investments will be a key priority for major beer players
Compression on margins and uncertainty from investors are issues that beer producers have faced in recent years. Unstable and tense socio, environmental and macroeconomic scenarios on a global level, with higher dollar rates, unpredictable trade wars, geopolitical conflicts and climate issues, have, to a certain extent, led to supply chain challenges in Brazil.
Uncertainty grows as the implementation of a new tax system is considered
By the end of 2024, the Federal Senate approved the implementation of a “sin tax”, although it is unlikely that it will be put in place before 2026/27. At the end of the review period, the updated tax rates were not defined, but they are likely to be based on the alcohol content in each alcoholic drink.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Brazil?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Brazil - Category analysis
KEY DATA FINDINGS
A year of resilience and growth, despite macroeconomic hindrances
Efforts by leading players remain focused on the premium segment
Off-trade volume growth of beer more dynamic than through on-trade
Premiumisation and wellness to continue to impact the positioning of beer brands
Technology investments will be a key priority for major beer players
Uncertainty grows as the implementation of a new tax system is considered
Lager price band methodology
Alcoholic Drinks in Brazil - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
-
- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
-
- Flavoured/Mixed Lager
-
-
- Domestic Premium Lager
- Imported Premium Lager
-
- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
-
- Domestic Economy Lager
- Imported Economy Lager
-
-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
-
- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
-
-
- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!