PROSPECTS AND OPPORTUNITIES
Non alcoholic beer remains a bright spot
Beer is expected to see volume sales stagnate in the US over the forecast period. The category’s lacklustre performance offered two bright spots at the end of the review period – non alcoholic and imported lagers.
Threat from cannabinoid beverages
As the shift of consumption from beer to RTDs slows, the relatively new threat of hemp-derived cannabinoid beverages continues to gain an expanded presence, moving into places that were not previously possible for traditional cannabis. With the continued likelihood of a piecemeal state-by-state legislative handling of legal cannabis and the greyer hemp-derived market, there is still notable potential for category growth.
Demand for non/low alcohol beer driving experimentation
Hope for a renaissance continues to reside largely in the low and no alcohol space in a variety of different areas. For non alcoholic beers, an increasing call for quality and variety is pushing experimentation with production methods, shelf stability, and marketing methods.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in USA?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in USA?
- How are products distributed in USA?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in the US - Category analysis
KEY DATA FINDINGS
Rising prices and economic challenges drive down volumes
AB InBev stays out in front, while Crown Imports gains share
Regulations continue to play key role in distribution landscape
Non alcoholic beer remains a bright spot
Threat from cannabinoid beverages
Demand for non/low alcohol beer driving experimentation
Lager price band methodology
Alcoholic Drinks in the US - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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