PROSPECTS AND OPPORTUNITIES
Beer sales are forcast to remain stable
The beer industry is expected to grow steadily over the forecast period driven by a combination of competitive pricing and better visibility. As the South African economy stabilises, beer is expected to see significant growth, primarily driven by the country’s large low-to-mid-income consumer base.
Rising awareness of health/wellness to alter preferences
Non/low alcohol beers are expected to witness significant growth in South Africa’s beer industry over the forecast period, driven by the rising focus on health and wellness. As more consumers become educated about the health issues associated with alcohol consumption and the benefits of minimising or eliminating consumption, the demand for these alternatives is set to rise.
Supply chain optimisation will aid competitiveness
Manufacturers in the South African beer industry are set to continue investing in their manufacturing and supply chain operations, focusing on increasing capacity, optimising processes and adopting more sustainable practices. These investments will not only support the growing demand for beer but also help in maintaining competitive cost prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in South Africa?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in South Africa - Category analysis
KEY DATA FINDINGS
Slowdown in volume growth of this popular beverage
The South African Breweries Ltd remains dominant in beer
Drink specialists dominate in beer distribution
Beer sales are forcast to remain stable
Rising awareness of health/wellness to alter preferences
Supply chain optimisation will aid competitiveness
Lager price band methodology
Alcoholic Drinks in South Africa - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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