PROSPECTS AND OPPORTUNITIES
Total volume sales set to stagnate
Over the forecast period, total beer volumes in France are expected to stagnate. Having caught up on consumption over the decade before 2022, the market shows signs of saturation.
Low alcohol beer to record fastest value growth
Despite inflationary challenges, production cost pressures and a gloomy summer outlook, low alcohol beer will rise fastest, followed by non alcoholic beer. Retailers have trimmed listings of brands like Tourtel Twist, but manufacturers continue to innovate with 0% ales and flavoured lagers - examples include La Goudale 0%, La Brasserie de Bretagne 0%, and Chouffe 0% variants.
New flavours, nolo trend and rising interest in strong beer will drive development
In 2025, mainstream brewers are expected to roll out new flavoured lagers: Carlsberg will introduce Somersby with apple, lemon-yuzu and pomegranate-raspberry recipes, while Heineken will launch Desperados Sunlight, a lighter 4% lager in mango-passionfruit, lemon-green lemon and cherry-pomegranate variants. A micro-segment of salt-infused lagers - such as La Birra Meretti sale di Mare - is also emerging in premium imports.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in France?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in France?
- How are products distributed in France?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in France - Category analysis
KEY DATA FINDINGS
Beer remains in decline in France in 2024
Heineken remains king of beer
Hypermarkets and supermarkets as favoured off-trade channels
Total volume sales set to stagnate
Low alcohol beer to record fastest value growth
New flavours, nolo trend and rising interest in strong beer will drive development
Lager price band methodology
Alcoholic Drinks in France - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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