PROSPECTS AND OPPORTUNITIES
Decline expected to be driven by health and economic factors
Total volume sales of beer in South Korea are expected to fall in 2025, and a low negative total volume CAGR is anticipated during the forecast period overall. This decline will be driven by shifting consumer drinking habits, increasing health consciousness, and economic factors.
The falling share of on-trade sales likely to impact companies
Although a total volume decline is anticipated for beer in South Korea in 2024, different performances are expected for the on-trade and off-trade channels. Off-trade sales are set to rise, due to the ongoing expansion of the home drinking culture.
Health likely to be a major theme in innovations moving forward
Innovation in beer in South Korea during the forecast period is expected to be heavily driven by the rise of health-conscious non-alcoholic and low ABV (Alcohol by Volume) beers, as well as functional beers. Brands are expected to seize the momentum by diversifying their product portfolios to include offerings that cater to a lifestyle oriented towards wellness and moderation.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in South Korea?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in South Korea - Category analysis
KEY DATA FINDINGS
Domestic lager benefits from recent launches and changing habits
Lotte Chilsung Beverages sees exceptional growth
Convenience retailers continues its rising share of sales of beer
Decline expected to be driven by health and economic factors
The falling share of on-trade sales likely to impact companies
Health likely to be a major theme in innovations moving forward
Lager price band methodology
Alcoholic Drinks in South Korea - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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