PROSPECTS AND OPPORTUNITIES
Beer off-trade volume sales expected to grow over the forecast period
Over the forecast period, beer is expected to see off-trade volume sales growth stimulated by consumers being drawn to the expanding variety of products on offer and the category’s affordability. Categories such as ale and weissbier/weizen/wheat beer are set to register the strongest volume growth over 2024-2029 due to the low sales base of such beers and the expansion of the offer of new products, such as those launched by Anadolu Efes in 2024 under its Efes Haus brand.
On-trade sales of beer are anticipated to steal share from the off-trade channel.
At the end of the review period, the high inflation rate and reduced disposable incomes meant that Turkish consumers reduced their frequency of going out to eat and drink. However, this trend is expected to reverse over the forecast period.
Innovative and premium products are expected to fuel growth
The launch of innovative and more premium products are expected to stimulate the consumer demand for beer in Turkey over the forecast period. Although, at the end of the review period, locally produced beers recorded higher growth than imported products due to their price advantage, over the forecast period imported premium lager is anticipated to see a stronger performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Turkey?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Turkey - Category analysis
KEY DATA FINDINGS
Beer demonstrates positive growth in 2024 despite high inflation rate
Companies diversify their product portfolios
Off-trade sales of beer gain a higher share
Beer off-trade volume sales expected to grow over the forecast period
On-trade sales of beer are anticipated to steal share from the off-trade channel.
Innovative and premium products are expected to fuel growth
Lager price band methodology
Alcoholic Drinks in Turkey - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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